Breaking
Melbourne, Australia · Thu 1 Oct 2026 Fashion, beauty and lifestyle news
Writer

Author: Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.
CELEBRATE CHRISTMAS WITH BONDS
Campaigns

CELEBRATE CHRISTMAS WITH BONDS

o matter where you’re from, Christmas is a time to celebrate with friends and family. It’s a season of fun, festivity, giving…

By Gemma Watts · 2 min read

SEEN AT EMIRATES STAKES DAY
Fashion

SEEN AT EMIRATES STAKES DAY

ll eyes were on Wolf of Wall Street star Margot Robbie as she returned home for…

By Gemma Watts · 2 min read

BEST DRESSED AT CROWN OAKS DAY
Fashion

BEST DRESSED AT CROWN OAKS DAY

Femininity was the word of the day as women ruled the trackside style stakes at Crown…

By Gemma Watts · 1 min read

BEST DRESSED AT THE 2014 MELBOURNE CUP
Fashion

BEST DRESSED AT THE 2014 MELBOURNE CUP

In keeping with Melbourne Cup tradition, colour reigned supreme trackside yesterday. Well heeled Birdcage patrons opted…

By Gemma Watts · 1 min read

CAN I BORROW THAT? THE TIP THAT WILL CHANGE THE WAY YOU DRESS
Fashion

CAN I BORROW THAT? THE TIP THAT WILL CHANGE THE WAY YOU DRESS

e’ve all been there. Months of planning, searching for the perfect outfit, scouring every department store,…

By Gemma Watts · 2 min read

THE LIGHT RIOT – ZIMMERMANN RESORT 2015
Fashion

THE LIGHT RIOT – ZIMMERMANN RESORT 2015

A memory that shines with the scorching glare of happiness, recalls echoes of laughter and fondly…

By Gemma Watts · 1 min read

CHEYENNE TOZZI IN WANTED SHOES’ 35TH ANNIVERSARY CAMPAIGN
Campaigns

CHEYENNE TOZZI IN WANTED SHOES’ 35TH ANNIVERSARY CAMPAIGN

ashion leading shoe brand Wanted Shoes will celebrate their 35th anniversary by releasing their debut capsule…

By Gemma Watts · 2 min read

FARFETCH: GAME ON JAPAN
Campaigns

FARFETCH: GAME ON JAPAN

Inspired by Japan’s homegrown Manga art form, the film combines live action with animation, creating a…

By Gemma Watts · 1 min read

CAULFIELD CUP BEST DRESSED
Fashion

CAULFIELD CUP BEST DRESSED

Longer hemlines, feminine silhouettes and modern textures were the order of the day at this weekend’s…

By Gemma Watts · 1 min read

IN CONVERSATION WITH JEAN PAUL GAULTIER
Events and Runways

IN CONVERSATION WITH JEAN PAUL GAULTIER

As far as couturier’s go, there are few more prolific than Jean Paul Gaultier. The Couturing…

By Gemma Watts · 3 min read

CAULFIELD GUINEAS BEST DRESSED
Events and Runways

CAULFIELD GUINEAS BEST DRESSED

Colour reigned supreme on track at Caulfield Guineas Day this weekend as Team Couturing wined and…

By Gemma Watts · 2 min read

FOREVER 21 ANNOUNCE FIRST AUSTRALIAN LOCATION
Fashion

FOREVER 21 ANNOUNCE FIRST AUSTRALIAN LOCATION

Sydney’s Macquarie Centre revealed Forever 21 is the fifth international high street store to take residency…

By Gemma Watts · 2 min read

Campaigns

ERIN HEATHERTON AND JORDAN STENMARK SNUGGLE UP FOR 189

The Strand Arcade unveil the latest volume of their beloved paper 1891, to launch Spring/Summer 2014…

By Gemma Watts · 2 min read

VICTORIA BECKHAM TO SELL 600 ITEMS OF HER OWN CLOTHING
Fashion

VICTORIA BECKHAM TO SELL 600 ITEMS OF HER OWN CLOTHING

Victoria Beckham and THE OUTNET.COM have partnered to sell more than 600 items of her clothing…

By Gemma Watts · 5 min read

FINALISTS ANNOUNCED FOR THE DHL FASHION SCHOLARSHIP
Fashion

FINALISTS ANNOUNCED FOR THE DHL FASHION SCHOLARSHIP

DHL, the world’s leading logistics company, has revealed the finalists of its career-catapulting DHL Fashion Export…

By Gemma Watts · 3 min read

Fashion

ALEXANDER WANG DESIGNS SURFBOARDS FOR HAYDENSHAPES

The latest Cage installation at Alexander Wang’s Soho flagship store features five marble print surfboards, exclusively…

By Gemma Watts · 2 min read

Campaigns

MIDNIGHT BLOOM BY MAY THE LABEL

MAY The Label encapsulates the beauty of flowers that flourish in the night with the Spring…

By Gemma Watts · 2 min read

Campaigns

MISSONI FOR TARGET TO LAUNCH OCTOBER 8

Target Australia has announced it is partnering with iconic Italian design house, Missoni, to deliver its…

By Gemma Watts · 2 min read

Fashion

CARRERA AND JIMMY CHOO LAUNCH CAPSULE MEN’S EYEWEAR COLLECTION

Carrera and Jimmy Choo have announced the launch of an exclusive capsule collection of Carrera by…

By Gemma Watts · 2 min read

Fashion

VIKTORIA AND WOODS CREATE A ‘RAPTURE’ FOR SS14

Viktoria and Woods have shot their Rapture SS14 collection with emerging model Matilda Dodds, photographer Stephen…

By Gemma Watts · 2 min read

Campaigns

ARE YOU THE NEXT FESTIVAL MUSE?

THE ICONIC has joined forces with cult festival fashion brand Hunter at this year’s Splendour in…

By Gemma Watts · 2 min read

Campaigns

BONDS LAUNCHES SUMMER WITH STUNNER KELLY GALE

Exotic beauty and international model Kelly Gale has signed up with BONDS as the brand’s Youth…

By Gemma Watts · 2 min read

Behind The Scenes

MIRANDA KERR EMBODIES SWAROVKI’S MULTI FACETED WOMAN

Swarovski mixes light, sparkle, and glamour to create its signature style that is instantly covetable. A…

By Gemma Watts · 2 min read

Campaigns

SUMMER NOIR BY LE SPECS

Inspired by the intoxicating allure of neo noir femme fatales, Le Specs offers a collection for…

By Gemma Watts · 2 min read

Events and Runways

AJE LAUNCHES FIRST MELBOURNE BOUTIQUE

Chapel St has cemented its status as Melbourne’s premiere fashion hub, welcoming another celebrated Australian design…

By Gemma Watts · 2 min read

Fashion

WILLOW SYDNEY WAREHOUSE SALE

Iconic Australian label Willow will be holding their highly anticipated Sydney warehouse sale this weekend- just…

By Gemma Watts · 1 min read

Fashion

KATE MIDDLETON’S ZIMMERMANN DRESS HITS STORES

The infamous Zimmermann dress donned by Kate Middleton is in stores now. Zimmermann’s ‘Roamer Day Dress’,…

By Gemma Watts · 2 min read

Campaigns

QUALIA BY MARIPOSSA JEWELLERY

Australian jewellery label Maripossa, launches its highly anticipated new jewellery collection, Qualia. If you’re love getting…

By Gemma Watts · 2 min read

Campaigns

LIFEwithBIRD COLLABORATES WITH ERENSTO ARTILLO

Melbourne label LIFEwithBIRD has partnered with renowned Spanish artist Ernesto Artillo to create a mesmerizing blend…

By Gemma Watts · 2 min read

Couturing TV

EMPORIUM MELBOURNE REIMAGINED

Emporium Melbourne fuses the old with the new, housing an impressive 225 local and international retailers (170…

By Gemma Watts · 2 min read

Campaigns

ALANNAH HILL WINTER 14 FEATURING DAMI IM

Alannah Hill has launched the second instalment of their Autumn/Winter 2014 campaign, fronted by The X…

By Gemma Watts · 2 min read

Campaigns

DYLAN PENN IS THE NEW FACE OF BONDS

Bonds have signed upcoming model and emerging Hollywood actress, Dylan Penn to launch the new BONDS…

By Gemma Watts · 2 min read

Fashion

CONCEPT STORE DEDICATED TO SWEDISH FASHION LAUNCHES IN MELBOURNE

The Waiting Room team believe in passion, loving what you do, pursuing your dreams and the…

By Gemma Watts · 2 min read

Fashion

FARFETCH X MUUSE CAPSULE COLLECTION

Two fashion stalwarts, Farfetch and MUUSE, have joined forces to launch an exclusive capsule collection- shoppable…

By Gemma Watts · 2 min read

Events and Runways

STRUCTURE AND SOFTNESS AT BIANCA SPENDER MBFWA

Dubbed an undisputed fashion week highlight by those in attendance, Bianca Spender’s SS15 showing at Mercedes-Benz…

By Gemma Watts · 2 min read

Fashion

GABRIELLE BROWN WINS THE TARGET GRADUATE DESIGN AWARD

Target have announced RMIT University fashion graduate, Gabrielle Brown, is the winner of the inaugural Target…

By Gemma Watts · 3 min read

Fashion

ALEXANDER WANG TO COLLABORATE WITH H&M

Alexander Wang has announced his upcoming collaboration with H&M earlier today via his first ever Instagram…

By Gemma Watts · 1 min read

Events and Runways

ALICE MCCALL MAKES A RAINBOW CONNECTION AT MBFWA

A clean, white, three-dimensional sculpture hung from the rafters, as if suspended in mid-air, setting a…

By Gemma Watts · 2 min read

Events and Runways

‘FACETS OF LIGHT’ BY SWAROVSKI AT MBFWA

With creativity lying at the heart of the Swarovski name, the crystal giant’s SS14/15 runway presentation…

By Gemma Watts · 2 min read

Fashion

MBFWA 2014 DAY 3 STREET STYLE

Images by Wanda Chin.

By Gemma Watts · 1 min read

Events and Runways

JAYSON BRUNSDON GOES TO RIO AT MBFWA

Inspired by summer in Rio, Jayson Brunsdon’s SS14/15 collection celebrates a culture clash and aims to…

By Gemma Watts · 2 min read

Events and Runways

CAMEO CELEBRATE LOVE AND LIGHT AT MBFWA

Cameo celebrate all things bright and beautiful in their SS14/15 collection, shown this week at Mercedes-Benz…

By Gemma Watts · 2 min read

Fashion

MBFWA 2014 DAY 2 STREET STYLE

Images by Wanda Chin

By Gemma Watts · 1 min read

Events and Runways

DION LEE TAKES AN ‘ORGANIC APPROACH’ AT MBFWA

With a fresh collection filled to the brim with modern updates of wardrobe essentials, Dion Lee’s…

By Gemma Watts · 2 min read

Beauty

BACKSTAGE BEAUTY: HAIR BY REDKEN FOR DION LEE AT MBFWA

For a collection combining structure and slight androgyny, Head Case Hair’s Jon Pulitano created an organic-looking…

By Gemma Watts · 2 min read

Events and Runways

CHRISTOPHER ESBER IS NAUTICAL BUT NICE AT MBFWA

A nautical infused collection by Christopher Esber put a modern twist on classic tailoring. Modern silhouettes…

By Gemma Watts · 2 min read

Events and Runways

LEROY NGUYEN MESHES GEOMETRY WITH FEMININITY AT FASHION WEEK

Boxy silhouettes were given a feminine makeover at Leroy Nguyen’s SS14/15 runway at Mercedes Benz Fashion…

By Gemma Watts · 2 min read

Fashion

FLUIDITY AND FREEDOM AT MICHAEL LO SORDO FOR MBFWA

Romantic minimalism was a motif that became evident as we worked through Michael Lo Sordo’s SS14/15…

By Gemma Watts · 2 min read

Events and Runways

KARLA SPETIC CREATES SHEER BLISS AT MBFWA

Expert craftsmanship and attention to detail drove Karla Spetic’s SS14/15 collection, as shown at Mercedes Benz…

By Gemma Watts · 2 min read

Events and Runways

STRATEAS.CARLUCCI MAKE MONOCHROME MAGIC AT MBFWA

Winners of this year’s Tiffany & Co. Designer Award, the strateas.carlucci boys have big shoes to…

By Gemma Watts · 2 min read

Events and Runways

ALESSANDRA AMBROSIO WALKS FOR ALEX PERRY AT MBFWA

A Victoria’s Secret Supermodel walking for Australia’s premiere couturier makes for the perfect fashion pairing. Guests…

By Gemma Watts · 2 min read

Events and Runways

KAHLO FUSE LUXURY AND MINIMALISM AT MBFWA

With the 90s supermodel silhouette a clear and cohesive influence throughout the collection, Kahlo’s SS14/15 offering…

By Gemma Watts · 2 min read

Events and Runways

SOMETHING OLD, SOMETHING NEW – H&M LAUNCHES AT MELBOURNE’S GPO

As we walked through the doors of Melbourne’s iconic GPO for the launch of H&M Australia…

By Gemma Watts · 2 min read

Events and Runways

VAMFF 2014 PREMIUM RUNWAY 6 PRESENTED BY HARPER’S BAZAAR

A careful curation of 7 of Australia’s most recognised fashion houses, presented by Australia’s premier fashion…

By Gemma Watts · 3 min read

Fashion

VAMFF 2014 DAY 5 STREET STYLE

Images by Marshal Brown.

By Gemma Watts · 1 min read

Events and Runways

VAMFF 2014 PREMIUM RUNWAY 4 PRESENTED BY ELLE AUSTRALIA

A combination of structure and fluidity defined Premium Runway 4 at the Virgin Australia Melbourne Fashion…

By Gemma Watts · 3 min read

Fashion

VAMFF 2014 DAY 4 STREET STYLE

Images by Marshal Brown.

By Gemma Watts · 1 min read

Events and Runways

VAMFF 2014 CAMILLA GRAND SHOWCASE

“To all the women with a little bit of crazy… This is where I come from. This…

By Gemma Watts · 2 min read

Events and Runways

VAMFF 2014 PREMIUM RUNWAY 3 PRESENTED BY FRANKIE MAGAZINE

A selection of Australia’s freshest contemporary fashion designers joined forced with Frankie Magazine to present Premium…

By Gemma Watts · 3 min read

Fashion

VAMFF 2014 DAY 3 STREET STYLE FEATURING EVA LONGORIA

Images by Jacob Medina.

By Gemma Watts · 1 min read

Events and Runways

VAMFF 2014 PREMIUM RUNWAY 1 SUPPORTED BY MISS VOGUE

A carefully curated handful of Australian designers made for a show of modern classics last night.…

By Gemma Watts · 3 min read

Fashion

VAMFF 2014 DAY 2 STREET STYLE

Images by Jacob Medina.

By Gemma Watts · 1 min read

Events and Runways

STRATEAS CARLUCCI WIN THE TIFFANY & CO. NATIONAL DESIGNER AWARD AT VAMFF

The Virgin Australia Melbourne Fashion Festival (VAMFF) yesterday announced Peter Strateas and Mario-Luca Carlucci of Victorian…

By Gemma Watts · 2 min read

Events and Runways

VAMFF 2014 DAVID JONES OPENING RUNWAY SUPPORTED BY VOGUE AUSTRALIA

The opening night of the Virgin Australia Melbourne Fashion Festival always brings with it palpitating excitement.…

By Gemma Watts · 4 min read

Fashion

VAMFF 2014 DAY 1 STREET STYLE

Images by Wanda Chin and Jacob Medina.  

By Gemma Watts · 1 min read

Campaigns

IMMORTALIA BY MANIAMANIA

Having developed a cult following for its signature brand of mystical adornment, Maniamania is creating alchemy…

By Gemma Watts · 2 min read

Fashion

AJAK DENG RETURNS TO VAMFF FOR RIVER ISLAND AND THE ICONIC

Launching on Friday 21st March at the Virgin Australia Melbourne Fashion Festival (VAMFF), Australian shoppers can…

By Gemma Watts · 2 min read

Fashion

THE FUTURE OF FASHION – VAMFF LAUNCH THE 2014 NATIONAL GRADUATE SHOWCASE

Gathered in South Yarra’s iconic and beautiful Como House Grand Ballroom, a selection of fashion media…

By Gemma Watts · 2 min read

Fashion

DULUX AND VAMFF REVEAL COLLABORATION WITH GORMAN AND ROMANCE WAS BORN

As an Event Partner of the 2014 Virgin Australia Melbourne Fashion Festival (VAMFF), Dulux will activate…

By Gemma Watts · 2 min read

Events and Runways

VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL (VAMFF) FASHION FILM SERIES LAUNCH

On Thursday night on the rooftop of the Emerald Peacock bar, an assortment of Melbourne’s well-heeled…

By Gemma Watts · 2 min read

Fashion

LE SPECS X ORACLE FOX

The enthusiasm of the 90s California grunge movement inspires a fiery effervescence that permeates Paradise, the…

By Gemma Watts · 1 min read

Campaigns

COUNTRY ROAD CELEBRATES 40 YEARS OF MODERN AUSTRALIAN STYLE

This year Country Road celebrates 40 years of modern style as Australia’s most loved lifestyle brand.…

By Gemma Watts · 2 min read

Fashion

FROM RUSSIA WITH LOVE – MAN AW14

Inspired by the romance of Russia, MAN presents a bold and opulent collection for autumn winter…

By Gemma Watts · 2 min read

Fashion

SAMBAG EXPANDS APPAREL RANGE FOR AUTUMN 2014

Sambag’s AW14 collection packs a sartorial punch, featuring easy elegant staples the brand is fast becoming…

By Gemma Watts · 2 min read

Fashion

SARTORIAL SYNERGY – MAURIE & EVE TO JOIN GENERAL PANTS CO.

Celebrated Australian womenswear label, Maurie & Eve, are set to join the ever expanding portfolio of…

By Gemma Watts · 2 min read

ROSES ARE RED VIOLETS ARE BLUE… OUR VALENTINE’S DAY EDIT HAS SOMETHING FOR YOU
Fashion

ROSES ARE RED VIOLETS ARE BLUE… OUR VALENTINE’S DAY EDIT HAS SOMETHING FOR YOU

Single, taken or “complicated”, we fashion junkies see Valentine’s Day as the closest holiday on the…

By Gemma Watts · 4 min read

Fashion

RECORD ON A HIT SINGLE THANKS TO BEN SHERMAN AND ART VS SCIENCE

Ever wanted to record on a hit single with one of Australia’s most popular dance acts?…

By Gemma Watts · 2 min read

Fashion

EVA LONGORIA TO ATTEND THE MELBOURNE FASHION FESTIVAL WITH L’OREAL PARIS

Eva Longoria, actress, model and L’Oreal ambassador, will be attending this year’s Virgin Australia Melbourne Fashion…

By Gemma Watts · 1 min read

Fashion

FASHION X ART : LE SPECS X CRAIG AND KARL

Looking left of centre, Le Specs explores the art world partnering with pop culture creatives Craig…

By Gemma Watts · 2 min read

Campaigns

FASHION FOR A CAUSE: KAREN WALKER TEAMS UP WITH THE UNITED NATIONS

Karen Walker Visible is a new campaign that aims to highlight, celebrate and acknowledge. This season,…

By Gemma Watts · 3 min read

Events and Runways

THE COUNTDOWN BEGINS – VAMFF LAUNCH THEIR 2014 FESTIVAL PROGRAM

An intimate gathering of Melbourne’s well-heeled fashion media found refuge from the banality of Monday morning…

By Gemma Watts · 3 min read

Fashion

UNITED BY STYLE – DULUX X VAMFF

Dulux is proud to announce the return of the ground-breaking ‘United by Style’ project that sees…

By Gemma Watts · 3 min read

Fashion

VAMFF ANNOUNCES THE FINALISTS FOR THE 2014 TIFFANY & CO. NATIONAL DESIGNER AWARD

The Virgin Australia Melbourne Fashion Festival  is thrilled to announce Tiffany & Co. as Principal Partner…

By Gemma Watts · 3 min read

Fashion

BALMAIN HITS THE OUTNET.COM

THE OUTNET.COM has just received a drop of highly anticipated Balmain pieces- high end designer pieces at a fraction…

By Gemma Watts · 1 min read

HOUSE OF WARIS RARE X NET-A-PORTER
Fashion

HOUSE OF WARIS RARE X NET-A-PORTER

NET-A-PORTER.COM is set to unveil House of Waris RARE – a collection of handcrafted treasures from…

By Gemma Watts · 2 min read

Fashion

ELLERY PRE FALL 2014 LOOKBOOK

Kym Ellery’s debut pre fall line is luxe on every level. In a lookbook starring IMG’s…

By Gemma Watts · 1 min read

Fashion

GAP DENIM- HOW DO YOU BLUE?

To celebrate 40 years as the global leader in denim, heritage brand Gap has launched the How…

By Gemma Watts · 1 min read

Fashion

TOME ONLINE SALE

Infinite wearability, minimalism and clean lines- TOME is a Couturing favourite and an it-girl’s go-to. For all…

By Gemma Watts · 1 min read

Fashion

MARA & MINE FOOTWEAR

For shoes with substance, style and a fun-loving personality, Mara & Mine is the ultimate collection…

By Gemma Watts · 3 min read

Fashion

SASS & BIDE PRE FALL 14

Pitting modernity against naturalism, Sass & Bide’s debut pre fall offering screams cosmopolitan chic – fitting,…

By Gemma Watts · 1 min read

Fashion

GUESS MENSWEAR LAUNCHES IN AUSTRALIA

For the first time, GUESS Mens collections will be available on GUESS.com in Australia, beginning with…

By Gemma Watts · 2 min read

RYAN STORER LAUNCHES ON NET-A-PORTER.COM
Fashion

RYAN STORER LAUNCHES ON NET-A-PORTER.COM

ustralia’s newest jewellery darling Ryan Storer has just landed at NET-A-PORTER.COM. Founded in 2012, Storer’s clean, crisp…

By Gemma Watts · 1 min read

UNDERWEAR AS OUTERWEAR – A GOOD GIRL’S GUIDE
Author Name

UNDERWEAR AS OUTERWEAR – A GOOD GIRL’S GUIDE

Let’s talk about underwear. My dad calls them brassieres and underpants because he knows both of…

By Gemma Watts · 2 min read

Fashion

THE BONDS ONESIE

  Iconic Australian brand BONDS has added a fashionable twist to Sleep with a range that…

By Gemma Watts · 1 min read

Fashion

LAND’S END STORE SYDNEY SALE

LAND’S END STORE will be holding their end of year sale, starting this Saturday. Details are as…

By Gemma Watts · 1 min read

RUPERT SANDERSON FOR ANTONIO BERADI EXCLUSIVE TO NET-A-PORTER
Campaigns

RUPERT SANDERSON FOR ANTONIO BERADI EXCLUSIVE TO NET-A-PORTER

he couturier Antonio Berardi and British shoe-maker Rupert Sanderson are proud to announce Rupert Sanderson for Antonio…

By Gemma Watts · 2 min read

Fashion

ANNA & BOY SYDNEY WAREHOUSE SALE

Australian swimwear label, Anna & Boy has become known as the go-to label for beach cool.…

By Gemma Watts · 1 min read

Fashion

NEW YORK TURNS OUT FOR ZIMMERMANN’S NEW FLAGSHIP

Last week New York’s fashion elite turned out to celebrate Zimmermann’s new flagship store opening at…

By Gemma Watts · 2 min read

Fashion

STEPH GILMORE HEAD ROXY’S “POP SURF” COLLECTION

  Aussie pioneers of women’s surf and swim style, ROXY, are back with ‘Pop Surf’, a…

By Gemma Watts · 2 min read

Campaigns

A MAKEOVER TO TRANSFORM A COMMUNITY

Australian not-for-profit vintage boutique, Dear Gladys, has set a target of raising $27, 000 to help…

By Gemma Watts · 2 min read