Australian not-for-profit vintage boutique, Dear Gladys, has set a target of raising $27, 000 to help restore and upgrade the store, ultimately aiming to provide further financial support for not-for-profit organisation, Fitted for Work.

The Dear Gladys boutique, in the Melbourne suburb of Northcote, is in urgent need of a makeover to make it a bigger, better, brighter place to shop.The money raised will allow some big changes at the store such as more fitting rooms, purchasing a fixtures display (as shelves and racks are broken), repairing the leaks in the roof, building shopfront windows, purchasing a computer to keep up demand with its online store, as well as purchasing new mannequins.

Opened in 2009 as a vintage and contemporary clothing store and as an online store in 2011 – – Dear Gladys was established solely to provide not-for-profit organisation, Fitted for Work, with ongoing funding.

All profits from sales made within the Dear Gladys store and online are directly donated to Fitted For Work, with the store currently funding a quarter of Fitted for Work’s programs. Since its inception in 2005, Fitted for Work has made a difference to more than 12,500 women experiencing disadvantage.

Fitted for Work CEO Jane Hunt says: “Our goal is to continue to support women experiencing diasadvantge and expand our services as much as possible. The success of DearGladys will help determine the future of our organisation.

“Our services are practical and effective. When a woman is referred to us, we help her confidence and self-esteem as well as her skills and knowledge to get work. We guide her through interview training, we fully outfit her in business-appropriate clothing .We organise a work experience placement for her and we carefully match her with one of our trained volunteer mentors so once she finds a job, we continue to work with her through our Staying Employed Program.”

To help even more women gain the financial independence that comes with having meaningful employment, Dear Gladys needs to make more profit. The excitement of finding the perfect vintage piece at Dear Gladys really can transform the lives of other, less fortunate, women–and that has a positive effect on the whole community.

Dear Gladys is asking the community to help fund a much-needed makeover and make life a lot better for a lot of women who really need help.

For more information on how to pledge please go to

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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