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Alannah Hill has launched the second instalment of their Autumn/Winter 2014 campaign, fronted by The X Factor Australia winner Dami Im.

The new collection comprises three key design stories: Orient Express, La Scala and Miss Marple.

The first of the three stories embodies the opulence & luxury reminiscent of the golden days of train travel; rich fabrics in scarlet & royal blue, rose prints & extravagant embellishments.

La Scala channels the sexy screen siren, dressed in beautiful lace, rose floral prints, paired with faux fur & art deco inspired accessories.

The final collection is inspired by the classic British aesthetic of Miss Marple and the ladies of countryside manor houses. Cozy cashmere amd knitwear worn with vintage plaid wool coats & floral prints.

Dami Im shot to fame as winner of The X Factor Australia in 2013 and both her debut single and album entered the ARIA charts at Number 1 and have gone on to sell platinum. In January 2014 Alannah Hill announced the star’s debut campaign with the brand, and due to an overwhelming response is delighted to continue their relationship with Dami.

The new campaign comes at an exciting time for Alannah Hill, having recently celebrated the launch of their Emporium boutique in Melbourne. The new store features custom designed wallpaper and fixtures by artist Nicole Onslow, enveloping customers in an enchanting and timeless bouquet of romanticism, effortless sophistication and prestige, just like an enchanted garden.

The latest looks from the Autumn/Winter Alannah Hill collection are available in store and online at now.

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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