Alexander Wang Cage Installation 1

The latest Cage installation at Alexander Wang’s Soho flagship store features five marble print surfboards, exclusively created by leading Australian surfboard brand Haydenshapes for this installation.

The marble boards, typical for Wang’s aesthetic, are suspended from the cage wall, while a monolithic, large black wave sculpted from black sand looms occupies the space.

The installation stemmed from the idea of developing a high-end surfboard as a visual art piece for the Cage, while maintaining a superior level of innovation, performance and authenticity. The marble artwork was co-developed by Wang and Haydenshapes for this limited series. Haydenshapes founder, Hayden Cox, personally crafted each limited edition surfboard by hand for the installation.

Photographs of unique marble slabs were digitally printed onto silk, then onto the boards, to create one of a kind designs for the Cage. The surfboards are the award winning Haydenshapes Hypto Krypto model, which was recently awarded ‘Surfboard of the Year’ by the Australian Surf and Board Sports Industry Association.

Alexander Wang has firmly established itself by perpetually evolving and re-contextualizing the urban uniform, since it was launched on the runway in 2007. Alexander Wang’s core sensibility is a reflection on contrasts, blending seamlessly between the refined and the imperfect. His collections have an unprecious outlook on fashion, and always reflect a sense of ease.

The essence of Haydenshapes Surfboards revolves around science, construction and innovation with a youthful injection of art and culture. Founded by Hayden Cox (creator of patented parabolic carbon fiber frame surfboard technology, FutureFlex), Haydenshapes Surfboards is a leading brand from Australia, sold globally in over 72 countries world wide, with manufacturing bases in Sydney and Los Angeles. Through a team of some of the worlds most influential professional free surfers (Craig Anderson, Creed McTaggart, Warren Smith, Marti Paradisis) coupled with Hayden’s modern approach to surfboard innovation, Haydenshapes is currently one of the leading names in surf today. Haydenshapes has been profiled by the likes of GQ, Forbes, The Sydney Morning Herald along with the worlds leading publications in surf.

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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