A selection of Australia’s freshest contemporary fashion designers joined forced with Frankie Magazine to present Premium Runway 3 on day 3 of the Virgin Australia Melbourne Fashion Festival (VAMFF). With a runway lined with crisp green potted plants, fashion lovers were treated to a celebration of fresh Australian fashion and culture from the moment they stepped inside Melbourne’s Central Pier precinct. Lines were clean and silhouettes were both architectural and boxy. Styling was raw and modern, with sleek fuss free pony tails and minimal makeup with a geometric edge. Last night’s show was a lesson in contemporary dressing with the modern woman.



Alpha 60 opened the show with an enthralling collection full of texture and splashes of colour. Floral appliqués in white and soft greys provided a contrast for pops of fire engine red. Boxy coats were teamed with masculine suiting, simple grey dresses grazed over the body with ease and longline tunics moonlight as mini dresses. This is a collection of infinite possibilities- worn layered or worked back as separates.


Festival favourite Gorman stayed true to her kitschy printed aesthetic, this season introducing a vegetable print to the masses. The label’s Autumn Winter offering takes its inspiration from a winter harvest- think moss greens, burgundys and a palette reminiscent of roast vegetables. Prints are worked back with block coloured basics, paving the way for a feminine white lace dress- a step in a more ladylike direction for a collection featuring predominantly androgenous silhouettes.


In a palette of snow and smoke, Jolet’s winter offering was refined and ultra versatile. A fusion of structural masculine cuts with feminine detailing, digital prints are key as are intricate splits and wrap work. Moving from monochrome through to rich cabarnet, Jolet’s collection is infinitely wearable.


A highly considered curation by Bul followed, consisting of investment, “forever fashion” pieces as opposed to throwaway trends. Hemlines are dropped and separates are designed to be layered, mixed and reinvented for countless wear possibilities. Each piece is cut loose and boxy, promoting comfort and freedom of movement rather. The Autumn Winter collection is zen, inspired by Japanese minimalism and architecture.


Starring a sweet, playful deer print, Leonard Street’s autumn winter collection is the epitome of casual cool. A smokey blue dress with a high neck and exaggerated shoulders marks a more feminine direction for the label, while an autumn ready hooded parka in forest green is the perfect winter staple of fashion lovers steering clear of an “all black everything” winter wardrobe.


Livia Arena’s autumn winter is both minimalistic and dramatic. Classic styles are created in luxurious fabrics. Shapes are voluminous- somehow both directional and traditional at the same time. A passion for natural fabrics sees the collection taking shape in luxe wools, silks and linens, each piece in the line working and flowing seamlessly with the next.


Closing the show with a range of colour blocked autumn essentials came Kuwaii. Clean lines and classic silhouettes are fused with fresh, seasonal colours- think bright fuchsias and deep plums- to create a collection both modern and timeless. High and boat necklines are key, as are drop waists and on-trend sheer panelling.

Images by Jacob Medina

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

Leave a Reply

Your email address will not be published.