Target Australia has announced it is partnering with iconic Italian design house, Missoni, to deliver its biggest-ever designer collaboration to Australian stores on October 8, 2014.

The Missoni for Target range will launch in 60 retail stores nationally and online at as part of the retailer’s ‘Designers for Target’ program.

Target Managing Director, Stuart Machin, said the Australian retailer has built a successful history of designer collections and the collaboration with Missoni would be its best yet.

“We are so thrilled to have worked with Missoni on this project; never before have Missoni agreed to build an exclusive range with an Australian retail brand. This partnership is a first for Missoni, for Target, and for the Australian consumer,” Mr Machin said.

Mr Machin said that Missoni for Target will be Target’s biggest ever designer collaboration with over 220 products in the collection and will launch instore and online at on 8 October.

“Missoni has been at the forefront of global fashion for over 60 years, while Target has been a much-loved part of the Australian retail landscape, delivering affordable fashion since 1925,” Mr Machin said

“This collaboration has been over 14 months in the making, and the Missoni and Target teams have worked tirelessly to ensure the collection offers amazing fashion and quality at great prices.

“I’m sure our customers will be queuing up to get their piece of iconic Missoni style, whether it is for themselves, their family or their home.”


About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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