Celebrated Australian womenswear label, Maurie & Eve, are set to join the ever expanding portfolio of brands on offer at General Pants Co- the perfect fashion fusion.

Revered for their selection of directional and fashion forward labels, General Pants Co. are truly global trend hunters. The reputation and cult like following of General Pants Co. are an ideal fit for Maurie & Eve who boast a dedicated following of devotees, who favour their contemporary use of fabrics, colour and fit.

The Maurie & Eve Autumn 14 collection Holy Roller hits a selection of General Pants Co. stores this week. With an inspiring selection of sensually simulating fabrications produced in modern shapes and styled with a fashion forward focus, Holy Roller collection takes the Maurie & Eve girl in an edgy direction. Holy Roller speaks predominantly to the fearless, forward thinking girl, which is a perfect synergy between Maurie & Eve and General Pants Co.

The label’s Autumn offering is “next level minimalism”- a neutral, minimalistic colour pattern splashed over trend driven cuts and textures. The silhouette this season is voluminous, a play on the classics. Drop crotch denim, silk panelling, asymmetry and an injection of luxe knitwear make for effortlessly fashion forward dressing.

Kelly Davies, Maya Clemmensen & Scott Davies are the celebrated design trio behind Sydney based women’s wear label, Maurie & Eve. Founded in 2004, the label is named after Kelly and Scott’s stylish grandparents Maurie and Eve, whose chance meeting reads like a modern-day John Keats poem. With a name steeped in history, the label uses subtle style references from past decades, utilising these starting points to create modern and accessible fashion items. With 10 years of industry experience under their belts, the Maurie & Eve team have established themselves as a mainstay within Australia’s burgeoning fashion industry.

The Maurie & Eve girl is a risk taker, a girl who walks in line with General Pants Co.’s frsh, fashion-rebel clientele. The addition of Maurie & Eve to the General Pants Co. portfolio is a truly perfect fashionable fusion- a match made in sartorial heaven.

Maurie & Eve is available now through select General Pants Co. outlets across Australia and globally via www.generalpants.com.au 

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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