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THE ICONIC has joined forces with cult festival fashion brand Hunter at this year’s Splendour in the Grass. A first for both brands in Australia, festivalgoers will be able to pre-order a pair of Hunter boots online at THE ICONIC and collect them on-site at THE BUNKER, a creative and collaborative pop-up store at Splendour in the Grass.

Hunter is one of THE ICONIC’s top selling footwear brands, synonymous with global festival style, thanks to fashion muses like Kate Moss & Alexa Chung.

To celebrate the partnership, THE ICONIC will capture the youth culture, energy and spirit of the festival, enlisting popular street style blogger Byron Spencer who will be “hunting” the best of Splendour’s festival fashion. Photographed punters will find their festival fashion snaps on THE ICONIC’s interactive Splendour in the Grass landing page and on instagram – just look for #iconicinsider.

Founded in late 2011, THE ICONIC is Australia’s leading online fashion retailer. Customers can choose from more than 500 brands and over 45,000 products. THE ICONIC sets the bar in Australian online retail, offering its customers free overnight shipping to Australia and New Zealand, 100 day free returns, and 3 hour delivery in Sydney and Melbourne.

The collaboration kicks off on July 9th with an instagram competition offering punters the chance to win a pair of Hunters in the lead up to the festival.

Pre-orders for Hunter boots at THE ICONIC begin on the 9th of July. Splendour In The Grass 2014 will take place at North Byron Parklands on Friday 25, Saturday 26 and Sunday 27 July.

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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