Campaigns

This year marks the 30th anniversary of Nike’s Air Max silhouette and Nike have announced their shoe of the future – the Air Max 2090! Leveraging the same DNA that made the Air Max 90 so iconic and...

Leading designer brand JNBY (which stands for Just Naturally Be Yourself) has opened its first store in Melbourne. One of China's most exciting fashion and accessories label, has grown to secure a presence in...

Iconic Australian streetwear label Ksubi have partnered with hip-hop artist, Travis Scott to collaborate on a highly anticipated collaboration, embracing the rapper's signature street aesthetic and blending it...

Much loved Australian label, Thurley has recently launched it's SS17 Wonderland collection, now available online and in store.   Inspired by the fantasy, escapism and decadence of Alice in...

Fast fashion juggernaut Missguided has a new member of their girl squad. The UK brand has teamed up with the iconic Barbie for an exclusively-designed 43 piece capsule collection, adding Barbie's...

Nike celebrates the 45th anniversary of their iconic Cortez with their latest campaign starring supermodel Bella Hadid.  The Nike Cortez, officially released in 1972, has propelled champion runners, graced...

A great pair of sunglasses is always a summer must-have, and Le Specs have teamed up with the W Hotel Maldives to create the perfect pair! The exclusive summer-ready style was designed for the five-star...

The key to great style is being able to make a trend your own, working back your favourite pieces with items you already own, love and feel your best in. For Spring Summer 16/17, we're seeing earth tones,...

This season, Witchery are celebrating the women who dare to run wild- and Couturing are giving you the first look at the retailer's Spring Summer 2016 campaign. Strength, spirit and freedom of...

When it comes to feminine, luxurious and sexy designs, Alice McCall along with her namesake label is in a league of her own. With her latest SS16 collection, Back to Light, dynamic, innovative silhouettes...

Following from the success of their previous collaboration last year, Maticevski and Lenovo have partnered once again to create a one of a kind gift for an exclusive group of the leaders in the fashion...

Just in time for Mother's Day, celebrated jeweller, Melissa Harris and artisanal childrenswear label, Tutu du Monde have joined forces to create a capsule collection, designed as a celebration of...

After being inspired by the success of Robyn Lawley, blonde bombshell Bree Warren moved to New York to model. Having modelled for fashion institutions including Asos, Ralph Lauren, Cosmopolitan Magazine and...

In celebration of Mother's Day 2016, SAMANTHA WILLS, together with the McGrath Foundation, has designed the only gift you need to give to the special woman in your life.The gift in question? The exclusive...

Australia label Backstage has garnered a cult following, with their pieces being favoured by fashion's elite, social influencers and Kardashian sisters alike. As the team launch their highly anticipated...

The latest collection from Christian Louboutin is the new Spring/Summer 2016 collection that invites us to a dinner date where all heights are welcome. Keeping things on the low-low, kitten heels,...

Ole Lynggaard's campaigns are always show stopping, but for the 2016 shoot, they've taken it to the show ring. From the authentic circus wagon to the gorgeous fortune-teller, and quirky bunnies posing from top...

Witchery launch their Balance collection this week, embracing sustainable fabrics and presenting fashion with a conscious. Capitalising on the athleisure trend that has seen loungewear translate from...

In its earlier years, MANIAMANIA had a reputation for creating truly statement pieces of jewellery, combining raw crystals with more industrial elements to culminate in almost bohemian collections. Fast...

SABA take inspiration from the clean lines of the city and the texture and warmth of the forest for their Autumn Winter 2016 collection and campaign. Clean silhouettes and a somewhat minimalistic...

  With a 25 year history, it may be a fair assumption that a design house might lose touch with the modern. The very opposite is the case for Cotton On, whose latest denim offering successfully...

Living in Australia, the majority of us have grown accustomed to, if not rather fond of, an unpredictable climate. For this reason, it's practical to build your wardrobe around a selection of well-curated,...

After a triumphant show at New York Fashion Week in September, Zimmermann have released their latest master stroke, a collection entitled Master and Mischief. Taking inspiration from Ethel Turner’s iconic...

As the end of Summer draws closer, designer duo LIFEwithBIRD tempt us with transeasonal style. The Australian fashion house's "Found" collection for Autumn Winter 2016 drops into stores this week, making us...

Everyone's favourite high street retailer is back with their new Pre-Fall collection to give us all a lesson in style. Toyshop Unique's latest range reinvents campus cool, taking cues from stylish students...

Australian jewellery designers Ford + Harris bring the 60s to the ‘noughties’, selecting their favourite jewellery pieces for the Beat Generation shoot. The shoot is a nod to the Factory Girl era and...

LIFEwithBIRD have release their Spring 2015 collection, Residence, taking influence from contemporary interiors and exploring the relationship between structure and aesthetic. 'Residence' was...

Drawing on a healthy dose of 90’s nostalgia, Le Specs offers a collection for Summer 2015/16 that celebrates the carefree Californian lifestyle. Beach-side meets country club sophistication for...

CALVIN KLEIN: THE ORIGINAL SEXY Hot on the heels of her first CK campaign, model of the moment Kendall Jenner alongside iconic members of the new guard of supermodels (Joan Smalls, Isabeli Fontana and...

Everybody's fave high street store, Topshop has delved into the back of their closet and have created TOPSHOP Archive - a collection of 33 limited- edition pieces reissued from a vast archive of...

We Are Handsome are the go-to team for fun and vibrant activewear, and their latest collection, Vice, certainly lives up to their reputation.  Designed with Miami in the 80’s in mind, the husband-wife duo...

If you somehow missed it plastered across social media, Dion Lee is joining forces with Target Australia to release an exclusive one-off womenswear range on July 2nd, and we couldn't be more excited! The Dion...

In 2004, H&M launched their first collaboration with Karl Lagerfeld as a one-off designer collection. Now, over a decade later, the brand have partnered with Balmain, adding the French powerhouse to...

JAG continues to celebrate the success of their ‘MADE TO FIT’ campaign, with an enthralling third instalment featuring stylish newly weds Oliver and Sasha Benz. The Australian born loved up...

This month sees fashion powerhouse SABA celebrate their 50th birthday with a campaign that draws from the brand’s long standing commitment to modern Australian design. Over the past 50 years,...

Iconic Australian denim brand JAG continues its devotion to denim and celebrates its new brand identity, with the launch of a meaningful campaign that supports their MADE TO FIT...

Having developed a cult following for its signature brand of daring designs, Le Specs amplifies its approach to eyewear introducing, Le Specs Luxe. Luxe reveals a new dimension for the label,...

Iconic Australian denim brand JAG has this week unveiled the second captivating installment of their MADE TO FIT campaign, which captures three influential duos, and provides an insider’s view into...

UNIQLO have announced the Spring Summer 2015 launch of the Carine Roitfeld Collection, a collaboration with Carine Roitfeld, founder and editor-in-chief of the CR Fashion Book. This new women’s...

  Camilla and Marc's Second Winter '15 collection has dropped in store this week, with soft layering pieces and masculine suiting becoming our new transeasonal must-haves. In a palette of creamy...

Iconic Australian denim brand JAG continues its devotion to denim and celebrates its new brand identity, with the launch of a meaningful campaign that supports their MADE TO FIT...

It's that time of year again, when the weather cools down and the search for the perfect pair of jeans begins. Luckily, General Pants Co. is coming to the rescue, with their 40 years of expertise culminating...

Fresh from presenting their latest collection on the runway at New York Fashion Week to rave reviews, Zimmermann have come back home to warmer Australian weather to release their latest Summer Swim 2015...

Catch all the action from the VAMFF 2015 Target Runway featuring Dannii Minogue, Jessica Mauboy and Giaan Rooney as Thom and I take you behind the scenes with Lenovo. Image courtesy of Style Snooper...

She's got one of the best bodies in Hollywood and now Kate Hudson is encouraging women everywhere to get fit like her with her new exercise line Fabletics. “The most exciting part about co-founding this...

The C&M Autumn Winter 2015 collection, Evolve, explores the essence of effortless style. Designer Camilla Freeman-Topper has looked to her own wardrobe and design aesthetic to create a...

Scott Eastwood, son of Hollywood legend Mr Clint Eastwood, has just collaborated with luxury mens e-tailer MR PORTER, exclusively shot, styled and interviewed for the latest issue of The Journal.  Shot by...

This weekend, Myer kicks off Denim Week, all in celebration of the launch of their new premium denim department. Launching this Saturday in the Melbourne CBD, the event is made even better by Melbourne label...

Iconic sunglass brand Le Specs has collaborated with rising US design talent, Adam Selman and the result is a capsule collection of statement making frames, high on sex-appeal and Le Specs’ ever-present...

MANIAMANIA is steeped in a world of secret societies and inner circles for Autumn Winter 2015. Titled Luminary, the collection is inspired by muses who shot to the surface during the 60’s and...

It's no secret that Parisian women are effortlessly stylish. They have mastered the art of looking like they just rolled out of bed while looking they could star in a Vogue shoot, all without raising a sweat....

Heidi Klum is a one woman empire. In an industry focused on looks and the next big thing, Klum has managed to carve out a successful career for herself, still dominating the industry long after models of her...

MAX&Co. have presented Olivia Palermo as their international style ambassador and the face of their Spring/Summer 2015 collection of sunglasses and optical frames. A match made in style...

If Candice Swanepoel was born a couple decades earlier she would have easily been one of The Supers along with Cindy, Christie, Naomi and Kate, so it's fitting that her collaboration with MOTHER denim gives a...

Country Road has launched its striking AW15 collection, which perfectly balances modern sportswear, boyish silhouettes and clean lines. Designs are bought to life in a palette of navy, fresh white and pale...

TOPSHOP has announce model and It Girl Hailey Baldwin as the new face of denim for the Global Spring Summer 2015 campaign. CLICK HERE TO FIND OUT MORE ABOUT HAILEY Baldwin's new appointment cements...

Following the announcement that Josh Goot has placed his eponymous label under voluntary administration, Couturing is recapping this iconic Australian designer’s top 5 most memorable collections. Goot...

Spring/Summer ‘15 will see PUMA release the latest installment of their eagerly anticipated collaboration with Parisian label Brooklyn We Go Hard (BWGH). Continuing the fruitful relationship...

She's already dating Aussie muso Cody Simpson, and it looks like the Australian connections don't stop there for Gigi Hadid, with the Palestinian/Dutch stunner just named as the new face of Seafolly. CLICK...

We don't have to tell you that Zimmermann are the leaders of luxe, romantic fashion, and their latest collection, 'Tell Me Seer' pushes their aesthetic into gorgeous retro glam territory. Dropping in stores...

Valentine's Day is just around the corner, and to celebrate Sunglass Hut's new Valentine's Day collection, the face of the brand Georgia May Jagger shared a behind the scene look at the new campaign and her...

Le Specs takes to time travel for its latest collection, stepping back through decades past to bring its retro inspiration into the modern world for the new season. True to the brand’s cheeky...

Get ready - Game of Thrones hottie, Kit Harington has firmly entered the world of "fashun" with his second campaign with up-and-coming brand Jimmy Choo. The  campaign launches with Kit wearing...

Who needs modelling agencies when you have social media to cast your next campaign? The interesting Spring 2015 campaign from Marc by Marc Jacobs released, showcasing 11 "real people" who love the brand...

We are Handsome need no introduction. Their iconic swimwear are on the top of every summer must have list, and now, are moving to inject their signature prints into activewear. We speak to the design minds...

The campaign images have been released for Heidi Klum Intimates, the supermodel's latest collaboration with Bendon, and it's safe to say, she's still got it. Flaunting her enviable body in the beautiful lace...

Watch out Kim K, the Gigi Hadid Spring Guess Campaign is set to break the Internet. After modelling for the fashion label when she was just 2, the angelic blonde with the unbelievable body has returned for the...

Get ready to find your best Instagram lighting, because red-sole maverick Christian Louboutin wants your snaps for a uniquely curated gallery.  #LouboutinWorld will feature beautiful images created...

It's official - the Justin Bieber Calvin Klein campaign is a thing. The manchild that you love to hate, is the new face of Calvin Klein underwear. Let that sink in for a moment and keep reading to find out...

If you need anymore fitspo for the new year, then look no further. The Victoria's Secret swimwear campaign has dropped featuring Angels Candice Swanepoel, Lily Aldridge and Behati Prinsloo, alongside models...

A decade after posing for the luxury Italian label, Australian model Gemma Ward has firmly cemented her comeback, starring in Prada's latest Spring/Summer campaign. Fresh from featuring in the Country Road...

After starring in Chanel's campaign for their iconic Number 5 fragrance, supermodel Gisele Bundchen has returned to feature in the luxury label's latest Spring/Summer campaign. The colourful collection...

Fashion mecca, TOPMAN and Fashion East’s leading designer support scheme MAN, again join forces in January 2015, showcasing the most exciting new menswear talent in a group catwalk show at the TOPMAN...

Thursday night saw a hidden Richmond warehouse space become a hub for the Melbourne's most fashionable. The Virgin Australia Melbourne Fashion Festival launch heralded the introduction of several new fashion...

Finnish design company, Marimekko presented their S/S15 collection recently at Café Paci, a pop-up restaurant by Pasi Petanen in Darlinghurst, Sydney, and showed that traditional summer prints can...

This festive season, Sunglass Hut are encouraging you to 'Unwrap Something Shady' and add premium sunglasses to your wishlists this Christmas. To celebrate the new campaign, Georgia May Jagger the face of...

Take one of the hottest young British designers, famous for his tongue-in-cheek designs, and add an on-the-rise model with rainbow coloured hair and the scene is seamlessly set for a collaboration perfect for...

On the hunt for the perfect LBD? Lover have you sorted. Just in time for the party season, Lover have released 16 customer favourites re-imagined in a sultry black lace. Traditionally Lover releases its...

After successfully fronting MANIAMANIA's campaign for their main line, style icon Julia Restoin Roitfeld has returned to shoot a series of self portraits to celebrate MANIAMANIA's IMMORTALIA by MANIAMANIA fine...

No matter where you’re from, Christmas is a time to celebrate with friends and family. It’s a season of fun, festivity, giving and sharing. This Christmas, Bonds launches their first ever Christmas...

Believe it or not, Christmas is less than a month away. Luckily, TheOutnet.com is taking some of the stress away, with their annual Holiday Edit and an exclusive collection of accessories for the lover of...

Summer and Camilla just seem to go hand in hand; from the effortless style of kaftans, to her bold exciting prints, so it's no wonder why the fashion conscious choose her unique designs for their summer...

With the Spring Racing Carnival just days away, many men will be seeking style inspiration to ensure they have a winning look. Enter, Oscar Hunt Tailors; as Melbourne as the Carnival itself, the boys...

Fashion leading shoe brand Wanted Shoes will celebrate their 35th anniversary by releasing their debut capsule collection designed and produced under the Wanted label. “We were excited to put our own...

MANIAMANIA have tapped up and coming model and musician Matilda Dods for their haunting Resort 2015 campaign. Lensed by photographer Bec Parsons, the latest collection takes inspiration from abstract thought,...

Inspired by Japan’s homegrown Manga art form, the film combines live action with animation, creating a visually stunning spectacle. Visit farfetch.com and chose your own protagonist, change their looks...

Taking inspiration from the fragility of natural beauty and merging it with the strength of man-made structures, Thurley founder and designer Helen O'Connor has put a luxurious spin on Resort fashion with her...

The must-have accessory for women this season is not what you might think. Forgoing the traditional bag of the moment, of statement jewellery, women are flocking to get their hands on a standout timepiece to...

Bendon, one of the world's leading intimate apparel companies have just announced an exciting new partnership with supermodel, super mogul, and Project Runway host Heidi Klum - appointing her as the Creative...

There couldn't be a more perfect backdrop that the cooler than cool suburbs of America for Shona Joy's SS15 campaign. Shot by and featuring the talented blogger, photographer and stylist Margaret Zhang of...

You'll know her designs immediately; the sleek, sexy, and fashion forward swimwear favourited by the style set, but now it's time to meet Jessika Allen. Design maven behind JETS, Jessika has turned her...

The fashion set have been buzzing with excitement since the Prada runway at Paris Fashion Week, and it’s all because of one woman. In case you’ve missed it (but really, how could you have), iconic...

This spring racing season, everyone is on the hunt for the perfect accompaniment to their outfits. The perfect fascinator, an on-trend clutch, a bronze, not orange spray tan...but what about shoes you can...

Breast cancer is a cause close to a lot of people's hearts. Unfortunately, all too many of us have been touched by the disease is someway shape or form. Couturing are excited to get behind the United We Stand...

She's the go-to style icon for fashion obsessed women around the globe and for good reason. When it comes to putting an outfit together, no one does it better than Olivia Palermo. Nailing the knack for...

Mossman have welcomed the new season with a bold collection inspired by the magic of a European Summer. Lady-like silhouettes, relaxed striped shirt dresses and accordion pleat tops all conjure up relaxed,...

Luxury fashion outlet e-tailer, THEOUTNET.COM and Temperley London have joined forces to create an exclusive, limited edition collection of 21 pieces, set to arrive at THE OUTNET.COM on Tuesday, October...

More images have been released from Alexander Wang's upcoming collection for H&M and it's got us a little more than excited. The fashion wunderkid has tapped mega models Natasha Poly, Joan Smalls, Raquel...

Australia’s most iconic lifestyle brand is getting sporty. Launching the highly anticipated Country Road ACTIVE line, the brand has created a brilliant range of high-performance, technical activewear for...

If you're currently in a style rut, why not take some inspiration from style icon Jackie O, who once said "pearls are always appropriate." Now is the perfect time to inject some classic jewellery into your...