This season, Witchery are celebrating the women who dare to run wild- and Couturing are giving you the first look at the retailer’s Spring Summer 2016 campaign.

Strength, spirit and freedom of expression defines the new season for those who embrace innovation and thrive on change. The collection is designed to empower and inspire, with a campaign that sets pulses racing. Diversity is a key word for Witchery this year, with technology meeting tradition and timelessness. Taking cues from far-reaching cultures and fast-moving trends, unique fabrics, embellishments and construction characterises a wardrobe of essentials that span the fiercely modern to the truly cool. This is a lineup of exquisite everyday pieces that easily address the needs of the modern woman.

If Witchery’s SS16 campaign imagery in any indication, the resurgence of 90s inspired style is here to stay. The slip dress returns as a hero piece, falling seamlessly in line with lingerie inspired camisoles and silk pyjama sets to bridge the gap between day and evening wear. The Witchery woman is given styling freedom, as each piece can be layered for a Kate Moss, late 90s grunge look, dialled up for the evening with tailored separates, or left to shine in its own right.

The boyfriend bomber has also been given a season makeover, with the utility staple revamped in satin with intricate embellishments- think sequins, crystals, lurex and liquid metallic coatings.

Fine details play a key role this season, as do understated, graphic lines. Silhouettes are clean and fluid, making room for the understated to make a statement.

Accessories follow suit, with fresh white, glacial silver and sleek metal finishes constant across footwear, bags and jewellery. Eyelets, chains and rivets provide a hard-edge counterpoint to feminine apparel, as do slip-on loafers and luxe trainers. Echoing the ease of the season, there’s scrunch-and-grab bags or sporty backpacks. Meanwhile, collar-hugging chokers and shoulder-dusting earrings make a powerful point about the woman wearing them.

Summer’s beauty look, too, is all about impact. There’s no shortage of pops of colour, with flashes of candy pink and bright coral making a statement on nails. Paired back with classic, creamy neutrals these strong feminine tones rise to the ultimate level of sophistication. And for the real power play: red lips or vivid blue eye colour swiped across the lids. With the introduction of liquid eye shadow, matt lipstick, and contouring and maxi eye palettes, the refined approach is complete.

For the Witchery woman this spring/summer, it’s about blazing her own trail.

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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