MANIAMANIA is steeped in a world of secret societies and inner circles for Autumn Winter 2015.
Titled Luminary, the collection is inspired by muses who shot to the surface during the 60’s and 70’s – Penelope Tree, Nico, Edie Sedgwick and Loulou De La Falaise, identities with ties to the world of art, fashion and literature who were rumoured members of underground leagues. The collection draws on visions of the infamous parties of that time, Truman Capote’s Black & White ball, The Rothschild’s surrealist dinner parties, Andy Warhol’s The Factory.
The campaign features five of New York Fashion Week’s upcoming faces in the brand’s signature jewellery pieces, shot guerrilla style backstage at New York Fashion Week and throughout Williamsburg last September with some of the freshest faces on the runway.
With MANIAMANIA’s penchant for picking the ‘one’s to watch’ – these new faces have since collectively walked for Chanel, John Paul Gaultier and Elie Saab Haute Couture, Hermes RTW and appeared in British Vogue and CR Fashion Book.
“Honing in on the idea of the luminary, the story we wanted to tell was about the muses of the future,” said MANIAMANIA’s creative directors, Melanie Kamsler and Tamila Purvis. “We worked with The Society Management in New York to feature a selection of their girls who are on the brink of being stars – Antonina Petkovic, Ysaunny Brito, Lieke Van Houten, Sophie Touchet and Carly Moore. Shot in Williamsburg by rising star Zachary Handley, we were able to capture portraits of each girl in studio as they ran between shows during New York Fashion Week.”
The collection offers clean-lined, Modernist shapes in the form of cylinders, rectangular prisms and spheres. Signifying the deco revival of the 60’s, the stones are chosen for their muted tones and natural textures – as seen in the uniquely detailed Phantom Quartz, the chalky mint-toned Chrysophrase and dusty purple Agate.
Paisley shapes and ball detailing on earrings, fine chain necklaces and stacked rings reference traditional Indian jewellery. The look remains undetailed, toughened with piercing style rings and alternating sphere and prism stone charms for a more masculine edge. Inverse triangular trillion cut stones are set on cocktail rings, neckpieces and bangles. Fine chains are interlaced creating Biba-esque motifs against the body.
As a first, MANIAMANIA are offering higher end variations on several pieces this season, with selected styles also available in pave diamond accents.
Check out our gallery below for a behind the scenes look at the campaign.
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