Breast cancer is a cause close to a lot of people’s hearts. Unfortunately, all too many of us have been touched by the disease is someway shape or form. Couturing are excited to get behind the United We Stand campaign, founded by The McGrath Foundation, Samantha Wills and Mount Franklin.

Following the success of last year’s campaign, Creative Director of the United We Stand Campaign Samantha Wills, has once again leant her artistic talents to the collaboration. The United We Stand Campaign is designed to raise money to help the important work of The McGrath Foundation which ensures every family experiencing breast cancer in Australia has access to a breast care nurse no matter where they live or their financial situation. Founded by the inspirational Jane McGrath who tragically lost her battle with breast cancer, The McGrath Foundation is one of Australia’s leading breast cancer support organisations, with over 25,000 Australian families supported nationally in the last five years.

samantha wills united we standSpeaking about the importance of the campaign, Wills said “Jane’s legacy is that of one woman, which now continues to impact women across the nation. The more women unite for this important cause, the further Jane’s incredible message goes.”

To celebrate this year’s campaign, Wills has designed a beautiful t-shirt featuring the campaign’s signature jewelled headpiece print illustrated by the talented Kelly Smith from Birdy & Me, inspired by the ‘Warrioress’. The rose gold epaulettes on the shirt represents strength and femininity and the t-shirt serves as a tribute to the strength of women who are not only suffering from the insidious disease, but the strength of those around them supporting them. Wills has also designed a collection of jewellery for the campaign.

samantha wills 2

Mount Franklin have also showed their support by releasing limited edition bottles which have been covered by Aztec Water colour prints and decadently illustrated femme warriors. Mount Franklin will also be turning their iconic 600ml plastic bottles completely pink for a limited time throughout the campaign.

“This collection is ultimately celebrating strong women across Australia coming together to make a difference. As a long-time friend and support of the McGrath Foundation. I’m delighted to be uniting with Mount Franklin once again in support of this cause.

samantha wills 4So how can you show your support for The McGrath Foundation? You can purchase a limited edition Warioress Tshirt here, where $30 from the sale of each shirt will be donated to The McGrath Foundation. You can also shop Samantha’s jewellery range for the collaboration here. A portion from the sale of each piece will also be donating to The McGrath Foundation. You can also purchase one of the limited edition Mount Franklin bottles. A portion from the sale of each bottle will be donated to The McGrath Foundation.

If we unite together against this terrible disease, we can make a difference.

About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of Couturing.com, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

Leave a Reply

Your email address will not be published.