It’s that time of year again, when the weather cools down and the search for the perfect pair of jeans begins. Luckily, General Pants Co. is coming to the rescue, with their 40 years of expertise culminating in the ultimate edit of denim…and they’re bringing along some famous friends to help out.

Dubbed ‘Perfect Pairs’, the campaign brings together actors, actresses, digital creatives and all-round fashionable couples to share their story of what makes their partnerships so special while wearing their perfect fit of jeans from GP’s AW15 offering.


Featuring Isabelle Cornish and Mitch Revs, Andy & Matt of Yolanda Be Cool, Ainsley and Sebastien of Sticks and Stones Agency (or, thanks to Buzzfeed, the two with the amazing Vegas wedding!), Carissa Waltford and Luke Farquhar (and many more to come), not only does the campaign give you plenty of wardrobe inspo, but gives a great insight on how their creative partnerships work and flourish.

The styles highlighted for the campaign range from super skinny cropped pairs to trashed boyfriend fits for the ladies, and tapered slim cuts to ; covering some of this season’s biggest trends, as well as making sure that there’s something on offer for every body…literally.

Head to General Pants Co.  now to read all about their favourite, perfect pairs, and find a match of your own, now!

About The Author

Paige Richards

Paige's nitpicking of misspelt menu items led her to find her love of editing. Living in her adopted city of Melbourne, she is ever in pursuit of the perfect coffee, and the perfect little black everything. And like the wise Carrie Bradshaw once said, she keeps her money where she can see it - hanging in her closet.

Leave a Reply

Your email address will not be published.