Late nights, early starts and the general chaos of daily life all show up in one place first: the undereye area. Melbourne born skin and wellbeing brand kit: is tackling the problem head on with the launch of its new Wake Up Eye Stick, a concentrated undereye balm designed to instantly refresh tired eyes, visibly reduce puffiness and brighten dark circles. Taking cues from the cooling effects of cryotherapy, the water balm formula glides effortlessly onto the skin, delivering an instant burst of hydration and a cooling sensation, and is compact enough to slot into busy routines, from morning steps to on the go top ups.
The formula is powered by a blend of Australian botanicals and hydrating actives. Mint Root Complex acts as a natural caffeine alternative to help revitalise the look of dark circles and reduce puffiness, while Kakadu Plum Extract, naturally rich in Vitamin C, works to brighten the undereye area. Tasmanian Pepper Leaf brings antioxidant protection against environmental stressors, and Glycerin, Hyaluronic Acid and Vitamin E round out the formula to hydrate and soothe.
kit: Product Development Manager Sarah Hudson says the stick was designed with real life in mind. “Designed in a convenient swipe on format for effortless application, Wake Up Eye Stick harnesses innovative water break technology, built to deliver an instant burst of hydration and a refreshing cooling sensation,” says Hudson. “Powered by a carefully selected blend of high performance actives, it combines Mint Root Complex to help visibly reduce puffiness, Kakadu Plum Extract to brighten tired looking eyes and a hydrating complex to replenish moisture, making it the perfect pick me up for moody mornings and afternoon slumps.”
kit: Wake Up Eye Stick retails for $42 AUD and is available from Tuesday, August 25 online at kitskinkind.com.au and in all MECCA stores and on mecca.com
Leave a Reply