Giorgio Armani has introduced I WILL, its newest masculine fragrance, with British actor Jonathan Bailey stepping into the role of the brand’s newest Global Fragrance Ambassador.
I WILL is a dark vanilla fragrance, marking a first for the house in its most masculine interpretation yet, contrasting smoky vanilla with intense woody leather notes for a rich and enduring impression. Created by master perfumers Alberto Morillas and Nathalie Lorson, the scent is housed in a sleek rectangular bottle that transitions from a deep, matte frosted black at the shoulders to a transparent glass base revealing the golden juice within.
Bailey, known for his roles in Wicked and Wicked: For Good as Fiyero, as well as Jurassic World Rebirth, said he was proud to join the Armani family and continue a legacy built on elegance, craftsmanship and authenticity. The actor’s career spans stage and screen, with an Olivier Award, a Critics Choice Award for Fellow Travellers, and an upcoming turn in the West End revival of Sunday in the Park with George.
I WILL joins Armani beauty’s fragrance portfolio alongside icons like Acqua di Giò, Armani Code, Sì and My Way.
Available now at leading department stores and online at giorgioarmanibeauty.com.au
RRP 30ml $115, 60ml $175, 100ml $240
