Who needs modelling agencies when you have social media to cast your next campaign? The interesting Spring 2015 campaign from Marc by Marc Jacobs released, showcasing 11 “real people” who love the brand almost as much as Marc Jacobs.

Recruiting via Facebook and Instagram, for the second time, with the hashtag #castmemarc, the final selection found winners from London, the U.S. South Korea and Switzerland. The Spring ’15 campaign was shot by David Sims with styling from the iconic Katie Grand (LOVE magazine).

Marc by Marc Jacobs is known for it’s bold designs and eclectic designs and this season stays true to form. Taking a leaf out of signature 90’s rave style, the collection makes use of dream like patterns, textured fabrics and the brand’s iconic polka dot designs.

See some of the images from the campaign below.



24B0FB6C00000578-0-image-a-32_142134090439524B0FBA200000578-0-image-a-27_1421340852558 24B0FB9900000578-0-image-a-24_1421340829839

‘I was screaming and shouting. And dancing,’ said Ana from Zurich, Switzerland. ‘I had to have a dance party. I just had to flip my hair and do crazy dances.’


‘It kind of just teaches you that anything can happen,” Amy from Norwich England

24B0FB9000000578-0-image-a-28_1421340881651 24B0FB8800000578-0-image-a-30_1421340894777

‘They kept saying rave, rave, rave,’ said Dylan, from Nashville, Tennessee


‘I’ve always had an interest in fashion and modeling but I’ve never really pursued it, so this was just on a whim. It’s so cool’ Mackenzie, from Glasgow, Scotland

24B0FB6800000578-0-image-a-25_1421340839927 24B0FB6400000578-0-image-a-33_1421340921241

‘I was shocked that I was picked as one of the contestants,’ Eun Bi, from Seoul, South Korea



‘When I got selected, I was, like, ecstatic inside, but I tried to compose myself,’ Toks Adewetan from Brooklyn, New York.



Leave a Reply

Your email address will not be published.