This month sees fashion powerhouse SABA celebrate their 50th birthday with a campaign that draws from the brand’s long standing commitment to modern Australian design.

Over the past 50 years, SABA has built its reputation on the core values of ‘power through simplicity’, with collections that are minimalistic, classic with an edge, and completely driven by design.

To celebrate its important milestone, SABA has worked with a carefully curated group of talented individuals that exemplify modern design today, and share the same ethos that the brand has demonstrated for half a century.

The cast includes sculptor Dion Horstmans, furniture designer Henry Wilson, film director Lorin Askill, director and theatrical actress Robyn Nevin, model and poet Emma Balfour, and model and experimental musician Rachel Rutt.

CEO of APG & Co Adrian Jones said, “We’re proud to announce our 50th Birthday and commence celebrations with a campaign that calls-out to our key commitment to modern Australian design. For the past 50 years, SABA has held an important place in the Australian fashion industry, and it’s with pride that we celebrate our history and look forward to the exciting future of the brand”.

SABA was founded in 1965 by Melbourne designer Joseph Saba. The brand quickly became the go-to for those wanting pieces with edge and international relevance, but design traits to suit an Australian lifestyle. SABA is also famed as the brand that taught Melbourne to wear black.

SABA’s minimalism in design, originality and immaculate tailoring are leading features that are highly regarded 50 years on.

Premium craftsmanship lies at the heart of the winter 2015 collection. In its anniversary year, the brand will continue to distil, edit and curate a collection, clearly showing an uncompromising vision of quality and design.

The brand has sourced the best cashmere, cotton, wool and leather from across the globe, selecting each fabric for the best hand-feel and ease of wear. This attention to detail ensures each garment is a true investment piece

SABA will unveil a schedule of celebrations throughout 2015 to mark its anniversary year and herald its exciting future direction.

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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