Category: VAMFF
VAMFF 2018: PREMIUM RUNWAY 7 PRESENTED BY GRAZIA AUSTRALIA
Presented by Grazia Australia, Premium runway 7 was dedicated to the It-Girl – with luxury styling and inspiration from the fashion editorial…
VAMFF 2018: RUNWAY 6 PRESENTED BY WHO WHAT WEAR
Runway 6, presented by Who What Wear, was the runway of the week for trendsetters. Some…
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VAMFF 2018: PREMIUM RUNWAY 2 PRESENTED BY ELLE AUSTRALIA
Premium Runway 2 brought together an eclectic group of designers showcasing a wide range of trends…
VAMFF 2018: PREMIUM RUNWAY 1 PRESENTED BY VOGUE AUSTRALIA
Premium runways at VAMFF are always a highlight, showcasing some of the very best Australian talent…
VAMFF 2018: OPENING RUNWAY PRESENTED BY DAVID JONES
It’s arguable that fashion is most loved by Melbourne, and the opening runway of VAMFF this…
SANPELLEGRINO SPARKLING FRUIT BEVERAGES PRESENTS: INSIDE VAMFF WITH FRIEND IN FASHION
Thanks to Sanpellegrino Sparkling Fruit Beverages, we’re going inside VAMFF and into the front row of…
SANPELLEGRINO PRESENTS: INSIDE VAMFF WITH FRIEND IN FASHION
Thanks to our friends at Sanpellegrino Australia, you can get a taste of an insider’s view…
ACQUA PANNA PRESENTS: INSIDE VAMFF WITH FRIEND IN FASHION
Thanks to our friends at Acqua Panna, you can get a taste of an insider’s view…
VAMFF 2017: PREMIUM RUNWAY 3 PRESENTED BY HARPER’S BAZAAR AUSTRALIA
Premium Runway 3, presented by Harper’s Bazaar Australia, celebrated the risk takers and style makers…
VAMFF 2017: PREMIUM RUNWAY 1 PRESENTED BY VOGUE AUSTRALIA
Hosted by Vogue Australia, Premium Runway 1 celebrated the namesake of the presenting magazine with strains…
VAMFF 2017: GALA RUNWAY PRESENTED BY DAVID JONES
Taking over the stunning royal exhibition building for another year, VAMFF kicked off with a bang starting off…
VAMFF BACKSTAGE BEAUTY: RUNWAY 6 PRESENTED BY FRANKIE
Priceline Makeup Director, Rae Morris created a look she named “Matte, matte and more matte”…
VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 5 SHOP TIL YOU DROP
Premium Runway 5 presented some of the hottest fashions from designers including Shona Joy, Thurley, White…
VAMFF 2016: PREMIUM RUNWAY 2 PRESENTED BY ELLE
There was something about VAMFF’s Premium Runway 2 that felt quintessentially Melbourne. Presented by Elle Magazine,…
VAMFF 2016: DISCOVERY RUNWAY PRESENTED BY i-D
Taking place in the iconic Melbourne Museum Precinct, the 2016 VAMFF Discovery Runway hosted an impressive…
VAMFF 2016: PREMIUM RUNWAY 7 PRESENTED BY OYSTER MAGAZINE
Located in Melbourne Museum’s underground car park, the collections presented in the Premium Runway 7 show…
VAMFF 2016: AUTUMN WINTER AT CHADSTONE THE FASHION CAPITAL
The Chadstone AW16 runway showcased the best of new seasons arrivals including both Australian and International…
VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 4 HARPERS BAZAAR
VAMFF PREMIUM RUNWAY 4 HARPERS BAZAAR Some of the hottest styles by leading Australian designers were…
VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 3 INSTYLE
Virgin Australia Melbourne Fashion Festival presented Premium Runway 3 in partnership with Instyle Magazine at the…
OFF RUNWAY FUN AT VAMFF
Virgin Australia Melbourne Fashion Festival (VAMFF) has been kicking fashion goals this week with beautiful fashion…
FASHION WEEK VIDEO SERIES DAY 5: MYER’S JENNIFER HAWKINS, JODI GORDON & ADRIAN NORRIS
Truly a trend authority, we looked no further than iconic retailer Myer for our Autumn Winter…
VAMFF 2016: DION LEE GRAND SHOWCASE
The Grand Showcase at VAMFF is always one of the highlight shows of the festival, and…
FASHION WEEK VIDEO SERIES DAY 4: PAGEANT
The design duo behind Pageant, Amanda Cumming and Kate Reynolds, really do embody what they describe…
VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 1 MISS VOGUE
Virgin Australia Melbourne Fashion Festival kicked off its first Premium Runway Show last night presented by…
VAMFF 2016: PREMIUM RUNWAY 4 PRESENTED BY HARPER’S BAZAAR
While Mebourne is unseasonably warm, Premium runway 4 and its presenting certainly matched the temperature, with…
VAMFF 2016: PREMIUM RUNWAY 3 PRESENTED BY INSTYLE
Camilla opened the show taking the audience on a journey to with her well renowned statement…
FASHION WEEK VIDEO SERIES DAY 3: RAE MORRIS
Her career launched during “5 minutes of Naomi Campbell’s life that she’s probably forgotten,” yet Rae…
FASHION WEEK VIDEO SERIES DAY 2: MEGAN PARK
Having spent much of her time seeking design inspiration in India, Australian designer Megan Park infuses…
VAMFF 2016: OPENING RUNWAY 2 PRESENTED BY DAVID JONES
The David Jones Opening Runway 2 promised a huge array of Australian and International designers, and…
FASHION WEEK VIDEO SERIES DAY 1: JENNY KEE & LINDA JACKSON
We couldn’t think of a more fitting way to kick off our fashion week video series…
GET READY FOR VAMFF 2016!
VAMFF 2016 is just around the corner, and this year we are excited to partner with…
BEHIND THE SCENES AT VAMFF 2015 TARGET RUNWAY WITH COUTURING (VIDEO)
Catch all the action from the VAMFF 2015 Target Runway featuring Dannii Minogue, Jessica Mauboy and Giaan…
VAMFF INDEPEDENT RUNWAY PRESENTED BY OYSTER MAGAZINE
The Independent runway is all about pushing the envelope, innovation, and the freedom to explore the…
VAMFF 2015: GQ AUSTRALIA MENSWEAR RUNWAY
Interpretive dancers, a thumping David Bowie-themed soundtrack, and Carlton footballers – the GQ Australia Menswear runway…
NATIONAL GRADUATE SHOWCASE PRESENTED BY TARGET AUSTRALIA
Some of the biggest highlights of VAMFF isn’t always the premium runways. Case in point, the National…
VAMFF GRAND SHOWCASE FEATURING JOSH GOOT
Never has a celebration of a designer’s career been held at a more appropriate time. Last…
VAMFF PREMIUM RUNWAY 6 PRESENTED BY COSMOPOLITAN
Give me a C, give me an O, give me a…well, you know the rest! At…
VAMFF 2015 STREET STYLE: PREMIUM RUNWAYS 5 + 6
Images courtesy of Theo Cipriano and Ruby Wang
BEHIND THE SCENES AT VAMFF 2015 PREMIUM RUNWAY 6 WITH RACHELLEEA (VIDEO)
Catch all the action from last night’s VAMFF 2015 Premium Runway 6 as Rachel Anderson from Rachelleea takes…
VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 5 PRESENTED BY HARPER’S BAZAAR
Rae Morris and Kenneth Stoddart created sleep and clean lines as part of the beauty look created for the Premium…
VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 6 PRESENTED BY COSMOPOLITAN
VAMFF’s Premium Runway 6 Presented by Cosmopolitan was fun, sexy and bronzed. A sun kissed sexy makeup…
VAMFF PREMIUM RUNWAY 5 PRESENTED BY HARPER’S BAZAAR
Chanelling rockstars of a bygone era, models took to the runway with thick, kohl rimmed eyes…
VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 4 PRESENTED BY SHOP TIL YOU DROP
Wrapping up the last show of the night, Couturing headed backstage to capture all the action…
BEHIND THE SCENES AT VAMFF 2015 PREMIUM RUNWAY 3 WITH SEE WANT SHOP (VIDEO)
Catch all the action from last night’s VAMFF 2015 Premium Runway 3 as Lisa Hamilton from See…
VAMFF 2015 STREET STYLE: PREMIUM RUNWAY 3 & 4
VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 3 PRESENTED BY ELLE
Couturing headed backstage to report on the beauty beauty bits straight from day two of Virgin…
VAMFF PREMIUM RUNWAY 2 PRESENTED BY FRANKIE MAGAZINE
Frankie Magazine love nothing if not a little bit of creativity in their fashion, and from…
VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 2 PRESENTED BY FRANKIE MAGAZINE
Frankie Magazine brought all sorts of 70s glam to the runway at last nights Premium Runway…
BEHIND THE SCENES AT VAMFF 2015 PREMIUM RUNWAY 1 WITH FRIEND IN FASHION (VIDEO)
Catch all the action from last night’s VAMFF 2015 Premium Runway 1 as Jasmin Howell from Friend In…
VAMFF 2015 STREET STYLE: PREMIUM RUNWAYS 1 & 2
Images by Ruby Wang and Jacob Medina
PAGEANT WINS 2015 TIFFANY & CO NATIONAL DESIGNER AWARD
Design duo Amanda Cumming and Kate Reynolds (professionally known as PAGEANT), have taking out one of…
VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 1 PRESENTED BY MISS VOGUE
Virgin Australia Melbourne Fashion Festival kicked off its first Premium Runway show tonight at Central Pier…
VAMFF PREMIUM RUNWAY 1 PRESENTED BY MISS VOGUE
The first of this years’ VAMFF Premium Runway series brought with it a combination of structure…
BEHIND THE SCENES AT VAMFF 2015 OPENING DAVID JONES RUNWAY WITH THE VR VERDICT (VIDEO)
Catch all the action from last night’s VAMFF 2015 Opening David Jones runway as Vydia Rishie…
COUTURING PARTNER WITH TOP BLOGGERS FOR FIRST PERSON FASHION FESTIVAL WEBSERIES
Let’s face it, fashion week isn’t just about fashion. While we want to know all about…
MEET THE FINALISTS FOR TARGET’S NATIONAL GRADUATE PROGRAM
Target Australia is not shy of a designer collaboration – partnering for collections with Stella McCartney,…
VAMFF 2015 CAMPAIGN LAUNCH
Thursday night saw a hidden Richmond warehouse space become a hub for the Melbourne’s most fashionable.…
GABRIELLE BROWN WINS THE TARGET GRADUATE DESIGN AWARD
Target have announced RMIT University fashion graduate, Gabrielle Brown, is the winner of the inaugural Target…
VAMFF BACKSTAGE BEAUTY: RUNWAY 6 PRESENTED BY HARPER’S BAZAAR
VAMFF Runway 6 presented by Harper’s Bazaar showcased luxury in all forms. The high-end runway showcased…
VAMFF BACKSTAGE BEAUTY: RUNWAY 5 PRESENTED BY COSMOPOLITAN
Runway 5 presented by Cosmopolitan at VAMFF showcased some of Australia’s favourite labels including FINDERS KEEPERS, Cameo, Jaggar,…
VAMFF BACKSTAGE BEAUTY: RUNWAY 4 PRESENTED BY ELLE
Beauty continued to shine on the runway when Elle presented Runway 4 featuring YB J’aime by Yeojin…
VAMFF INDEPENDENT RUNWAY PRESENTED BY YEN
Some of the best fashion is born from independent labels, and at the VAMFF Independent Runway, a selection…
VAMFF BACKSTAGE BEAUTY: RUNWAY 7 PRESENTED BY SHOP ‘TIL YOU DROP
The beauty look at Runway 07 at VAMFF could be summed up in one word: cool. The…
VAMFF 2014 PREMIUM RUNWAY 6 PRESENTED BY HARPER’S BAZAAR
A careful curation of 7 of Australia’s most recognised fashion houses, presented by Australia’s premier fashion…
VAMFF 2014 DAY 5 STREET STYLE
Images by Marshal Brown.
VAMFF 2014 PREMIUM RUNWAY 4 PRESENTED BY ELLE AUSTRALIA
A combination of structure and fluidity defined Premium Runway 4 at the Virgin Australia Melbourne Fashion…
VAMFF PREMIUM RUNWAY 5 PRESENTED BY COSMOPOLITAN
To sum up VAMFF’s runway 5 in one word? Bold. Some of Australia’s favourite labels, namely…
VAMFF 2014 DAY 4 STREET STYLE
Images by Marshal Brown.
VAMFF BACKSTAGE BEAUTY: CAMILLA GRAND SHOWCASE
Virgin Australia Melbourne Fashion Festival’s Grand Showcase featuring Camilla was brought to life with L’Oreal Paris…
VAMFF BACKSTAGE BEAUTY: RUNWAY 3 PRESENTED BY FRANKIE
We headed backstage to catch a glimpse at the creative L’Oréal team behind VAMFF Runway 3…
VAMFF BACKSTAGE BEAUTY: DAVID JONES OPENING RUNWAY
The Virgin Australia Melbourne Fashion Festival, is the time of year that fashion people anticipate. It’s…
VAMFF BACKSTAGE BEAUTY: RUNWAY 2 PRESENTED BY INSTYLE
Couturing heads backstage at Virgin Australia Melbourne Fashion Festival 2014’s Runway 2 presented by InStyle to…
VAMFF BACKSTAGE BEAUTY: RUNWAY 1 PRESENTED BY MISS VOGUE
VAMFF has kicked off and we headed backstage to catch all the action with L’Oreal Paris…
VAMFF 2014 CAMILLA GRAND SHOWCASE
“To all the women with a little bit of crazy… This is where I come from. This…
VAMFF 2014 PREMIUM RUNWAY 3 PRESENTED BY FRANKIE MAGAZINE
A selection of Australia’s freshest contemporary fashion designers joined forced with Frankie Magazine to present Premium…
MIMCO PRESENTS MEMOIRS OF A FICTIONATRIX
Never one to shy away from a luxe setting, Australian fashion icon Mimco took over Docklands…
VAMFF 2014 DAY 3 STREET STYLE FEATURING EVA LONGORIA
Images by Jacob Medina.
REKORDERLIG LAUNCH AT VAMFF
This week super stylish and Swedish Rekorderlig Cider launched the Rekorderlig Fashion Lounge to Melbourne’s fashion elite for the star studded opening…
TALKING ALL THINGS FASHION AND COFFEE WITH NICOLE WARNE, LAVAZZA STYLE CONSULTANT FOR 2014
One of the busiest fashion bloggers in the world today, Nicole Warne of Gary Pepper fame…
VAMFF 2014 PREMIUM RUNWAY 1 SUPPORTED BY MISS VOGUE
A carefully curated handful of Australian designers made for a show of modern classics last night.…
VAMFF 2014 DAY 2 STREET STYLE
Images by Jacob Medina.
STRATEAS CARLUCCI WIN THE TIFFANY & CO. NATIONAL DESIGNER AWARD AT VAMFF
The Virgin Australia Melbourne Fashion Festival (VAMFF) yesterday announced Peter Strateas and Mario-Luca Carlucci of Victorian…
VAMFF 2014 DAVID JONES OPENING RUNWAY SUPPORTED BY VOGUE AUSTRALIA
The opening night of the Virgin Australia Melbourne Fashion Festival always brings with it palpitating excitement.…
VAMFF 2014 DAY 1 STREET STYLE
Images by Wanda Chin and Jacob Medina.
SHOW YOUR COLOURS
Ahead of the official start of Virgin Australia Melbourne Fashion Week , the city has been ramping up with…
CAPTURE BEAUTY CAPTURE STYLE – VOTE FOR YOUR FAVOURITE FINALIST AND WIN!
Voting has now begun for Gusto & Elan’s ‘Capture Beauty Capture Style’ Fashion Photography Competition! After…
GET YOUR DRINK ON AT THE REKORDERLIG LOUNGE AT VIRGIN AUSTRALIAN MELBOURNE FASHION FESTIVAL
The most fashionable place to be seen outside of the Virgin Australia Melbourne Fashion Festival is…
GET YOUR FASHION WEEK FIX WITH NORTHLAND
VAMFF is just around the corner and Couturing are excited to announce that we are one…
AJAK DENG RETURNS TO VAMFF FOR RIVER ISLAND AND THE ICONIC
Launching on Friday 21st March at the Virgin Australia Melbourne Fashion Festival (VAMFF), Australian shoppers can…
FASHION MEETS COFFEE: MICHAEL LO SORDO COLLABORATES WITH LAVAZZA
Melbourne is renown for it’s love of coffee so to celebrate the up-coming VAMFF, it seems…
WIN TICKETS TO VAMFF 2014 WITH NORTHLAND SHOPPING CENTRE
Want to see some of Australia’s best designers on the runway at VAMFF? Northland Shopping Centre…
THE FUTURE OF FASHION – VAMFF LAUNCH THE 2014 NATIONAL GRADUATE SHOWCASE
Gathered in South Yarra’s iconic and beautiful Como House Grand Ballroom, a selection of fashion media…
DULUX AND VAMFF REVEAL COLLABORATION WITH GORMAN AND ROMANCE WAS BORN
As an Event Partner of the 2014 Virgin Australia Melbourne Fashion Festival (VAMFF), Dulux will activate…
VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL (VAMFF) FASHION FILM SERIES LAUNCH
On Thursday night on the rooftop of the Emerald Peacock bar, an assortment of Melbourne’s well-heeled…
EVA LONGORIA TO ATTEND THE MELBOURNE FASHION FESTIVAL WITH L’OREAL PARIS
Eva Longoria, actress, model and L’Oreal ambassador, will be attending this year’s Virgin Australia Melbourne Fashion…
THE COUNTDOWN BEGINS – VAMFF LAUNCH THEIR 2014 FESTIVAL PROGRAM
An intimate gathering of Melbourne’s well-heeled fashion media found refuge from the banality of Monday morning…
UNITED BY STYLE – DULUX X VAMFF
Dulux is proud to announce the return of the ground-breaking ‘United by Style’ project that sees…
VAMFF ANNOUNCES THE FINALISTS FOR THE 2014 TIFFANY & CO. NATIONAL DESIGNER AWARD
The Virgin Australia Melbourne Fashion Festival is thrilled to announce Tiffany & Co. as Principal Partner…