The design duo behind Pageant, Amanda Cumming and Kate Reynolds, really do embody what they describe as the “quintessential Pageant woman.” They’re fun but they’re serious, they’re intelligent and witty, and they’re passionate about self expression. Having won the Tiffany & Co Design Award during last year’s Virgin Australia Melbourne Fashion Festival, Pageant return to the runway tonight as their label grows with them. This year’s festival sees Pageant hit the runway twice, presenting both their collaboration with Banoffee as well as their Autumn Winter 2016 collection. Our host Jasmin Howell visit the Pageant studio to chat about their involvement with the festival, the importance of wardrobe versatility and how to translate inspiration into wearable art.


About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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