CeraVe is bringing its skin barrier essentials to life with the MVP House, a free three day pop up landing in the heart of Melbourne. From Thursday 10 September to Saturday 12 September, the brand is taking over 362 Little Collins Street, Melbourne, giving visitors the chance to get up close with the products dermatologists keep coming back to.
Open daily from 10am to 5pm, the immersive space puts the spotlight on CeraVe’s most valuable players, the Hydrating Cleanser and Moisturising Lotion. Developed with dermatologists, the simple two step routine is designed to cleanse and moisturise while helping to strengthen the skin’s natural barrier, making it an easy entry point for anyone building out a fuss free routine.
Beyond the products, guests can expect free one on one skin consultations with a skin barrier expert, plus games, activities and a run of exclusive freebies throughout the three days. There’s also a chance to win $2,000, and the first 50 guests through the door each day will walk away with a gift bag valued up to $300.
Attendance is free but registration is recommended via cloud.e.cerave.com.au/mvpactivation26. CeraVe first launched in Australia in March 2019 and has built a loyal following among dermatologists and everyday skincare fans alike, thanks to a fragrance free, paraben free and non comedogenic range built around three skin identical ceramides.
The brand is available at Chemist Warehouse in store and online across Australia and New Zealand.
