VAMFF is just around the corner and Couturing are excited to announce that we are one of the fashion commentators teaming up with Northland Shopping Centre, official supporting partner of VAMFF to bring you exciting and inspirational fashion content this season. To celebrate VAMFF, Northland are treating customers to daily Festival highlights, streamed from a large-digital screen at the premium Pop Up fashion lounge in the Centre. Fashion lovers can also get their fashion fix from the newly launched True North fashion blog which will be sharing all the hottest fashion news straight from the runway.

Speaking about the new partnership with VAMFF, Northland Centre Manager, Michael Bickers explains, “We recognise that our customers are passionate about fashion and our partnership with the Festival provides us with the ideal platform to showcase the latest Australian and International trends. We have a number of iconic Australian retailers in our centre including Country Road, Witchery, Review, Cue, Sportsgirl and Portmans. This campaign is the key platform for our retailers to launch their AW14 collections which are now available in-store.”

Running from Monday 17 March for an entire week, you can get get involved in VAMFF festivities through Northland’s free in-centre activities. Indulge yourself with mini makeovers, cosmetics master-classes, seasonal trend seminars, relaxation pampering zones, hair styling tutorials and premium giveaways.

There are also an exciting range of exciting competitions to enter including the chance to win a $1,000 Winter wardrobe by entering the Northland AW14 Runway photo competition. You can also win tickets to VAMFF with Northland’s Facebook competition. As an added bonus, shoppers who spend more that $200 on fashion and beauty in the centre from the 17th to the 23rd of March will also receive a complimentary AW14 Premium Gift Bag valued at over $150.

To find out more about the exciting VAMFF activities on offer and win yourself tickets to the runway, visit the Northland website.

northland vamff lmff couturing

Image by Sabine Legrand

About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

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