ESCAPE TO WONDERLAND WITH THURLEY
Much loved Australian label, Thurley has recently launched it's SS17 Wonderland collection, now available online and in store. Inspired by the fantasy, escapism and decadence of Alice in...
MISSGUIDED MEETS AN ICON IN EXCLUSIVE CAPSULE COLLECTION
Fast fashion juggernaut Missguided has a new member of their girl squad. The UK brand has teamed up with the iconic Barbie for an exclusively-designed 43 piece capsule collection, adding Barbie's...
GET IN GOOD CMPNY THIS WINTER
Off the back of the debut range ‘The Introduction’, selling out within months of launching the brand late 2016, cult Australian label GOOD CMPNY return with their latest collection,...
INTERVIEW: ELLIE MEYER AND KIRRI-MAE SAMPSON OF CURATED MELBOURNE
Australia has no shortage of talented emerging designers, and the team at the Council of Textile & Fashion are bringing them to the forefront with their latest project - Curated Melbourne, a pop-up and...
WIN A WATCH FROM MELBOURNE WATCH COMPANY (VALUE $459)
Always running late? You're in luck, as we're giving away a stunning Collins watch (valued at $459!) from our friends at Melbourne Watch Company to one lucky reader! Named after Melbourne's iconic...
WIN A $300 VOUCHER FROM ELLE LOUISE
Need an accessories refresh? We've teamed up with Elle Louise to give away a $300 voucher to one lucky reader! Established in 2011 Elle Louise, an Australian owned jewellery label, has been loved by fashion...
DUZENMAN OPENS IN ARMADALE
Duzenman, the brand child of Samantha Duzenman, is bringing customisable luxury accessories to Melbourne, with their Armadale store now open. In 2012, Samantha began her design journey in industrial...
LUNAR AND STORM POP-UP SALE
Founded in Australia in 2015 by friends by friends Carla and Meaghan, Lunar and Storm is a women’s wear label that is contemporary, clean and tailored. Lunar and Storm items are simple yet sophisticated,...
BELLA HADID FRONTS NIKE’S LATEST CORTEZ CAMPAIGN
Nike celebrates the 45th anniversary of their iconic Cortez with their latest campaign starring supermodel Bella Hadid. The Nike Cortez, officially released in 1972, has propelled champion runners, graced...
MBFWA 2017: STREET STYLE DAY 3
Images shot by Vienna...
MBFWA 2017: STREET STYLE DAY 2
Images shot by Vienna...
MBFWA 2017: STREET STYLE DAY 1
Images shot by Vienna...
THE ART OF STYLE, WITTNER’S LIMITED EDITION RANGE
Art meets Fashion with Wittner shoes releasing a limited edition collection. Inspired by the four seasons, in celebration of their partnership with the National Gallery of Victoria for Melbourne Winter...
BEST DRESSED AT THE 2017 MET GALA
It's finally fashion Christmas (and the time of year when I mutter the phrase "it's nice, but it's not on theme" more than anything else), and this year, it's all about celebrating all things avant garde,...
TOP TEN BEST DRESSED AT THE 2017 LOGIES
While awards season in the Northern hemisphere might be hibernating right now, Australia's TV night of nights gave us a much needed dose of red carpet glam, with our favourite style stars showcasing the best...
UNIQLO UNCOVER THE ART OF GETTING DRESSED
What runs through your head when you get dressed in the morning - do you dress according to what you're doing that day, for comfort, or do you dress to impress? Japanese retailer UNIQLO has posed the question...
Q&A: VOODOO AMBASSADOR OLYMPIA VALANCE SHARES HER FASHION & BEAUTY SECRETS
Actress Olympia Valance is the new face of Voodoo MUSE range and appears in the new campaign alongside fellow actress Jodi Gordon. To celebrate her new role as the face of Voodoo MUSE, we sat down with...
GET YOUR WALLETS READY: BIG FASHION SALE RETURNS TO MELBOURNE
For savvy shoppers in the know, the Big Fashion Sale is one of the must-hit pop up events of the year, and just in time for the cooler months, Melbourne shoppers have the chance to save big on our favourite...
SANPELLEGRINO SPARKLING FRUIT BEVERAGES PRESENTS: INSIDE VAMFF WITH FRIEND IN FASHION
Thanks to Sanpellegrino Sparkling Fruit Beverages, we're going inside VAMFF and into the front row of the grand showcase featuring Camilla & Marc with Jasmin Howell of Friend in Fashion. Watch all the...
SANPELLEGRINO PRESENTS: INSIDE VAMFF WITH FRIEND IN FASHION
Thanks to our friends at Sanpellegrino Australia, you can get a taste of an insider’s view of fashion week, with Jasmin Howell from Friend in Fashion taking you inside VAMFF. We're at Premium Runway 3,...
ACQUA PANNA PRESENTS: INSIDE VAMFF WITH FRIEND IN FASHION
Thanks to our friends at Acqua Panna, you can get a taste of an insider's view of fashion week, with Jasmin Howell from Friend in Fashion taking you inside VAMFF, starting with the Gala Runway featuring some...
VAMFF 2017: PREMIUM RUNWAY 3 PRESENTED BY HARPER’S BAZAAR AUSTRALIA
Premium Runway 3, presented by Harper's Bazaar Australia, celebrated the risk takers and style makers of Australian fashion, and even in the 30+ degree weather, managed to make it snow...
VAMFF 2017: PREMIUM RUNWAY 1 PRESENTED BY VOGUE AUSTRALIA
Hosted by Vogue Australia, Premium Runway 1 celebrated the namesake of the presenting magazine with strains of Madonna's Vogue inter spliced with quotes from leading fashion voices, most notably Diana...
VAMFF 2017: GALA RUNWAY PRESENTED BY DAVID JONES
Taking over the stunning royal exhibition building for another year, VAMFF kicked off with a bang starting off this year's festival with the Gala Runway presented by David Jones, supported by Vogue...
INTERVIEW: CYNTHIA ROWLEY ON THE BUSINESS OF BEING FASHIONABLE
Celebrated US-based designer, Cynthia Rowley knows a thing or two about succeeding in business. Since beginning her line in 1988, she now rules over an empire spanning clothing, swimwear, accessories, beauty...
A NIGHT OF AUSTRALIAN STYLE
Step inside last night's Australian Style launch party in Melbourne, as the fashion crowd turned out in full force to celebrate the ultimate guide to the who’s who of Australian fashion. Joined by...
TOP TEN BEST DRESSED AT THE 2017 OSCARS
After a long awards season, where one film seemed to be the front runner in all categories (spoiler alert: all but one), the Oscars finally arrived, and with it, brought a volume of great red carpet fashion....
INTERVIEW: YEOJIN BAE ENGINEERS A NEW LOOK FOR AUTUMN 17
Yeojin Bae is a name synonymous with chic, crisp tailoring and playful colour work. Her latest collection, aptly titled Engineered has just dropped, and to celebrate, we spoke with Yeojin about the...
ALICE MCCALL TO OPEN THREE NEW BOUTIQUES IN 2017
Great news for Alice McCALL fans! After huge international and local success last year, alice McCALL has just signed a three store deal with Westfield to open three new retail boutiques in...
GET SUMMER READY WITH LE SPECS X W HOTEL
A great pair of sunglasses is always a summer must-have, and Le Specs have teamed up with the W Hotel Maldives to create the perfect pair! The exclusive summer-ready style was designed for the five-star...
ALL THE SOCIALS FROM THE 2017 ALFA ROMEO PORTSEA POLO
Spring Carnival is often touted as the most anticipated horse-related fashion event of the season, but with it's gorgeous seaside location and relaxed atmosphere, a case can definitely be made that the polo...
LOST IN ‘JOIE DE VIVRE’ WITH KRONEBOURG AT SFSC 2017
So Frenchy, So Chic is one of the warmer months can't miss events, and last Sunday in Werribee Park saw life's simple pleasures brought together on a Summer’s day, with life and culture celebrated in true...
GO INSIDE THE ALFA ROMEO PORTSEA POLO WITH EQUESTRIAN INSIDER, STEPH BARRINGTON
Steph Barrington is the ultimate slashie - celebrated equestrian, fashion insider and lifestyle blogger - so who better to get the low down on an event that combines all three of her passions? As this year's...
TOP TEN BEST DRESSED AT THE 2017 GOLDEN GLOBES
We're one week into 2017 and already awards season has begun (can you believe it?!). The 2017 Golden Globes has started off the festivities, with the years most celebrated creatives in film and television...
UK FAVOURITE NEXT ARRIVES IN STYLE TO AUSTRALIA
Great Britain's number one fashion e-tailer, Next is a leader in quality fashion (at a price point that will surprise you!) and now they are showing Australia a little bit of that famed UK high street style,...
MADE SYDNEY – EVERYTHING YOU NEED TO KNOW
MADE today announced the final schedule for the inaugural season of MADE Sydney presented by Mercedes-Benz. Taking place 11-13 November, 2016 at Carriageworks in Eveleigh, MADE Sydney will be a hybrid fashion,...
DAILY JOCKS, THE INNOVATOR IN UNDERWEAR OPENS FIRST RETAIL STORE IN MELBOURNE
Starting from humble beginnings as an altruistic blog dedicated to helping other like minded men find high quality underwear, Daily jocks has in just seven years grown into a truly innovative retailer of...
TOP TEN BEST DRESSED FROM DERBY DAY 2016
Derby Day is widely considered the most fashionable day of the Spring Racing calendar, and with the looks presented by some of our fashion faves, we can certainly vouch for that! Direct from the Birdcage, here...
EVERYTHING FROM THE BIRDCAGE: DERBY DAY 2016
Derby Day not only is the start of the Flemington Spring Racing Carnival, but is widely regarded as the most fashionable day. Maybe, but with the monochrome dress code, it's definitely the most...
GUCCI GARDEN BRINGS THE RUNWAY TO LIFE
Gucci hosted a private event to celebrate Gucci Garden installation at the Melbourne Collins Street store on the evening of October 27th. The exclusive in-store setup showcases an imaginary universe of flora...
LOOK BEHIND THE BIRDCAGE AT THE 2016 MELBOURNE CUP CARNIVAL
The Melbourne Cup Carnival begins in earnest this Saturday with Derby Day, a day that marks a week long carnival of racing, fashion, food and fun! The Birdcage at Flemington is home to a number of marquees...
THE NORTHLAND SS16 GUEST STYLIST’S EDIT
The key to great style is being able to make a trend your own, working back your favourite pieces with items you already own, love and feel your best in. For Spring Summer 16/17, we're seeing earth tones,...
INTERVIEW: DRAGONETTE’S MARTINA SORBARA
Martina Sorbara of Canadian three-piece Dragonette has made a name for herself as not just a performer but a true lover of the arts, treating her relationship with the visual media with as much passion as her...
MATCHES FASHION SPRING RACING POPUP LAUNCH
MATCHESFASHION.COM has partnered with Australian influencer Romy Frydman, of StyleMeRomy.com, for this year's Australian Spring Racing Carnival. The collaboration launched in September 2016 with a racewear...
SPARKLE THIS RACING SEASON AT THE YELLOWGLEN TERRACE
Spring racing comes alive this season during the 2016 Spring Racing Carnival. Racegoers will be invited to ‘Sparkle in Spring’ at this year’s Yellowglen Terrace, with its latest makeover for the...
TOP TEN BEST DRESSED FROM THE 2016 EMMY AWARDS
After what feels like a red carpet drought, television's night of nights brought a fashionable relief for those missing the glitz and glam of awards season. With some of our favourite style stars hitting the...
GOOD CMPNY POP UP SHOP LAUNCH
Australian label GOOD CMPNY announces its debut range, emphasizing the use of specially sourced fabrics and first class production technique resulting in durable and timeless clothing. GOOD CMPNY celebrates...
MSFW 2016: URBAN BLOOM
Even though the weather still is a little less than desired, With oversize paper florals standing guard along the runway, the urban bloom runway felt like spring had come a day early. Showcasing pieces from...
MSFW 2016: OPENING RUNWAY GALA
For the first official designer runway of the week, the MSFW Opening Gala dipped into the collections of some of Australia's best talent, pulling together a show that covered everything from gowns to...
MSFW 2016: PUMA RUNWAY AT THE HUB
With ambassadors like Rihanna and Kylie Jenner, Puma have solidified themselves as the uniform of the cool girl, with the latest incarnation of the brand turning out sell out cult items. As such, the Puma...
MSFW 2016: EMERGING COLLECTIVE RUNWAY
The Emerging runways are always a highlight of Melbourne Spring Fashion Week, with the focus solely on the new breed on talent the city has to offer. At this year's Emerging Collective runway, student...
INTERVIEW: DION LEE X MSFW (EXCLUSIVE)
Melbourne Spring Fashion Week is about to begin, transforming the city into a celebration of all things fashion, and this year, Dion Lee and The Emporium have a special treat. On August 26, a curated...
COTTON ON LAUNCHES FLAGSHIP STORE IN BOURKE STREET MALL
Australia’s very own global retailer Cotton On, has taken up residence alongside international fashion heavyweights with the grand opening of its latest store in Melbourne’s iconic Bourke Street...
EXCLUSIVE: YOUR FIRST LOOK AT WITCHERY’S SS16 CAMPAIGN
This season, Witchery are celebrating the women who dare to run wild- and Couturing are giving you the first look at the retailer's Spring Summer 2016 campaign. Strength, spirit and freedom of...
INTERVIEW: INDIA ROSE OF IDA FAUX FUR
India Rose has loved fashion for as long as she can remember. Viewing fashion as an art, India channeled her creativity into Ida Faux Fur, a collection of luxurious faux fur accessories of the absolute...
BEHIND THE INDUSTRY: FASHION With Macgraw
Sisters Beth and Tessa Macgraw are on the same page when it comes to fashion, making them the perfect designer duo. Founding their eponymous label Macgraw, the designers are no strangers to late...
BEHIND MATICEVSKI EPISODE 5 (WATCH)
It's the day of the runway in our final episode of Behind Toni Maticevski. With mere hours to go before he opens fashion week with his Resort 17 collection, Toni Maticevski and his team race against the...
MELBOURNE’S BIGGEST DESIGNER WAREHOUSE SALE
Melbourne's LOFFT Showroom, on of our favourite fashion destinations, is set to host their biggest ever designer warehouse sale. 9 of the very best Australian designers are on board for the fashion...
BEHIND THE INDUSTRY: FASHION WITH BIANCA SPENDER
Bianca Spender comes from one of Australia's most fashionable families. With a deep appreciation for all that her mother, Carla Zampatti, has taught her about the industry, Bianca's distinct aesthetic...
INTERVIEW: ALICE MCCALL BRINGS BACK THE LIGHT WITH NEW COLLECTION
When it comes to feminine, luxurious and sexy designs, Alice McCall along with her namesake label is in a league of her own. With her latest SS16 collection, Back to Light, dynamic, innovative silhouettes...
BEHIND MATICEVSKI EPISODE 4 (WATCH)
Mere days before his Resort 17 runway, Toni Maticevski invites us into his studio as he finalises his fashion and technology collaboration with Lenovo. Following a highly successful joint venture...
BEHIND THE INDUSTRY: FASHION WITH GINGER & SMART
Having founded their label in 2002, Genevieve and Alexandra Smart of Ginger & Smart know a thing or two about the importance of longevity and stability within the Australian fashion industry. We caught...
BEHIND MATICEVSKI EPISODE 3 (WATCH)
In Episode 3 of our exclusive video series, Behind Toni Maticevski, we follow public relations manager Prasana Lee as she navigates the politics of creating a seating chart and plans media appointments...
BEHIND THE INDUSTRY: FASHION WITH YEOJIN BAE
Yeojin Bae is undoubtedly one of the country's womenswear masters, with her deep understanding for the female form becoming more and more apparent in each of her beautiful collections. We spoke to...
GARMENT BROKERS, A SUBSCRIPTION FOR THE STYLE SAVVY
We've watched (with delight) of late as savvy fashion lovers move towards investment buys, favouring transeasonal staples over more trend-driven pieces. With that in mind, the time we once had to indulge...
BEHIND MATICEVSKI EPISODE 2 (WATCH)
As one of Australia's most celebrated talents, all eyes were on Toni Maticevski and his Resort 17 presentation as he opened Australian Fashion Week for 2016. Giving an unprecedented look in the lead up...
BEHIND THE INDUSTRY: FASHION WITH ALICE MCCALL
Growing up in the fashion industry cemented Alice McCall's love for design, citing one of her earlier memories as sewing doll's dresses on her mother's sewing machine. After creating custom...
HOW TO FIND EYEWEAR TO SUIT YOUR FACE SHAPE
We know it can be tricky finding the perfect pair, but this video will help you understand how to match your face shape with the right type of eyewear. Discover all you need to know about shopping for eyewear...
WIN A SASS CLOTHING WARDROBE WORTH $500!
OH HEY! Win a $200 voucher to spend on whatever you want at SASS Clothing Online! We’re rewarding one lucky winner with a $200 voucher to buy anything you want! All you have to do is...
WIN A ROSE GOLD LEHFT WATCH WORTH $249!
LEHFT exist to create watches that stand out from the rest in a place where minimalism has become lost in a sea of replicated designs. Designed in Melbourne, LEHFT Watches are focused on...
WIN: A MATICEVSKI YOGA TAB 3 PRO WITH LENOVO (LAST CHANCE)
We recently offered a competition where we gave away one of the exlclusive Maticevski X Lenovo tablets valued at $799. We received over 5,000 entries and knew that we had to do it all over again! After the...
INTERVIEW: NADIA BARTEL AND MICHELLE COPPOLINO RELAUNCH THE CON-NECTION
Sister duo Nadia Bartel and Michelle Coppolino have well and truly established themselves as a fashionable force to be reckoned with. Having launched their online fashion mecca THE CON-NECTION last...
SIMONE PÉRÈLE PRESENTS EVERYDAY LUXURIES WITH BONNIE ANDERSON
Singing sensation Bonnie Anderson is used to having an audience, so this brunette bombshell understands the importance of taking time away from the spotlight. Despite a deep gratitude for all the travel...
GET LUXURY FOR LESS AT DFO SOUTH WHARF’S LATEST EXPANSION
DFO South Wharf has long been on the savvy shoppers hit list, but now, with the opening both the exciting new basement precinct and launching the DFO Insider program last week, they've added two huge new...
WIN: A MATICEVSKI YOGA TAB 3 PRO WITH LENOVO (CLOSED)
After the success of their collaboration last year, Maticevski and Lenovo have partnered again to create a fashion-tech activation for the Maticevski Resort 17 presentation. To celebrate, we're giving away a...
MATICEVSKI AND LENOVO COLLABORATE TO CREATE A ONE OF A KIND GIFT
Following from the success of their previous collaboration last year, Maticevski and Lenovo have partnered once again to create a one of a kind gift for an exclusive group of the leaders in the fashion...
COACH UNVEILS NEXT GENERATION RETAIL AT ST COLLINS LANE
Coach, a leading New York design house of modern luxury accessories and lifestyle brands, unveiled the company’s next generation retail concept in the city’s newest luxury retail precinct, St Collins...
SIMONE PÉRÈLE PRESENTS EVERYDAY LUXURIES WITH EMILY SIMMS
You may recognise her from The Bachelor, from her successful beauty blog, Emily's Beauty Spot, or from her ambassador role for Bully Zero, but Emily Simms is a lot more than her resume. We were able to...
TOP TEN WORST DRESSED AT THE 2016 MET GALA
When there is good, inevitably, there will be bad. The Met Gala and its themes are an equal playing field for greatness...and some looks that miss the mark. With Jenners and Kardashians (not named Kendall)...
TOP TEN BEST DRESSED AT THE 2016 MET GALA
The Oscars of fashion, the ultimate prom, Superbowl of gowns...whatever you call it, the Met Gala is the ultimate fashion night out. Supermodels, actresses and musicians flocked to the Metropolitan Museum of...
MELISSA HARRIS AND TUTU DE MONDE COLLABORATE FOR MOTHER’S DAY
Just in time for Mother's Day, celebrated jeweller, Melissa Harris and artisanal childrenswear label, Tutu du Monde have joined forces to create a capsule collection, designed as a celebration of...
SIMONE PÉRÈLE PRESENTS EVERYDAY LUXURIES WITH REBECCAH PANOZZA
As an animal rights activist and keen equestrian, Rebeccah Panozza spends the majority of her time caring for the creatures around her. We were able to chat to Beccy inside the Sofitel Melbourne's Opera...
CARLA ZAMPATTI UNVEILS HER FIRST BRIDAL COLLECTION
Australian fashion icon Carla Zampatti has long been a favourite for brides and bridesmaids, with many turning to her stunning eveningwear for their big day, but in a first for the designer, Carla has...
SIMONE PÉRÈLE PRESENTS EVERYDAY LUXURIES WITH BROOKE MEREDITH
Despite carving a name for herself as one of the fittest and healthiest names in the bloggersphere, Brooke Meredith isn't afraid to indulge. With a penchant for milk chocolate, high heels, red...
WIN A $500 INTIMO VOUCHER THIS MOTHER’S DAY
Your mum deserves to be spoiled this Mother's Day, so why not treat her (and yourself!) to an Intimo shopping spree?! This Mother's Day, Couturing and Intimo are giving you the chance to win a $250 voucher for...
INTERVIEW WITH BREE WARREN, THE FACE OF INTIMO FOR AUTUMN WINTER
After being inspired by the success of Robyn Lawley, blonde bombshell Bree Warren moved to New York to model. Having modelled for fashion institutions including Asos, Ralph Lauren, Cosmopolitan Magazine and...
THE ONLY GIFT YOU NEED TO GIVE THIS MOTHER’S DAY
In celebration of Mother's Day 2016, SAMANTHA WILLS, together with the McGrath Foundation, has designed the only gift you need to give to the special woman in your life.The gift in question? The exclusive...
TOP NINE BEST DRESSED AT THE 2016 MTV MOVIE AWARDS
Just when you thought the red carpet calendar was done for the time being, another appears! The 2016 MTV Movie Awards may have played host to many show stopping moments (including sneak peeks to some of the...
INTERVIEW WITH VICKI FROM BACKSTAGE CLOTHING
Australia label Backstage has garnered a cult following, with their pieces being favoured by fashion's elite, social influencers and Kardashian sisters alike. As the team launch their highly anticipated...
CONVERSE LAUNCH THEIR NEW CHUCK TAYLOR ALL STAR II KNIT COLLECTION WITH A PARTY TO REMEMBER
Converse continues to explore the realm of comfort and innovation with the newest expression of Chuck II, the Converse Chuck Taylor All Star II Knit Collection and launched the new Chuck II Knit...
CHRISTIAN LOUBOUTIN ‘LE PLAT DU JOUR’
The latest collection from Christian Louboutin is the new Spring/Summer 2016 collection that invites us to a dinner date where all heights are welcome. Keeping things on the low-low, kitten heels,...
EASTER ARRIVES EARLY AT HIGHPOINT’S VIP DAY
The best way to prepare yourself for a long weekend filled with indulgence is to begin indulging a few days in advance- ease yourself into it, if you will. With this in mind, today's Highpoint Shopping...
JOIN THE CIRCUS WITH OLE LYNGGAARD
Ole Lynggaard's campaigns are always show stopping, but for the 2016 shoot, they've taken it to the show ring. From the authentic circus wagon to the gorgeous fortune-teller, and quirky bunnies posing from top...
VAMFF 2016: PREMIUM RUNWAY 2 PRESENTED BY ELLE
There was something about VAMFF's Premium Runway 2 that felt quintessentially Melbourne. Presented by Elle Magazine, draped silhouettes, muted colour palettes and subtle hints of traditionally more...
VAMFF 2016: DISCOVERY RUNWAY PRESENTED BY i-D
Taking place in the iconic Melbourne Museum Precinct, the 2016 VAMFF Discovery Runway hosted an impressive lineup of Melbourne’s most promising up and coming designers. Presented by i-D Magazine, the...
VAMFF 2016: PREMIUM RUNWAY 7 PRESENTED BY OYSTER MAGAZINE
Located in Melbourne Museum’s underground car park, the collections presented in the Premium Runway 7 show brought their dark surroundings to life, transforming the space. Presented by Oyster Magazine,...
VAMFF 2016: AUTUMN WINTER AT CHADSTONE THE FASHION CAPITAL
The Chadstone AW16 runway showcased the best of new seasons arrivals including both Australian and International designers from the likes of White Suede, Camilla, Manning Cartell, Alice McCall and Willow....
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GLAMOUR ON THE GRID WITH BRIT DAVIS, THE FACE OF THE 2016 AUSTRALIAN GRAND PRIX
The 2016 Formula 1 Australian Grand Prix hits Melbourne again this Thursday and this year, the official launch party, “Glamour On The Grid” (formerly known as [email protected] at Crown) is taking trackside...