Fashion

Leading designer brand JNBY (which stands for Just Naturally Be Yourself) has opened its first store in Melbourne. One of China's most exciting fashion and accessories label, has grown to secure a presence in...

EMPORIUM MELBOURNE CELEBRATE WITH A LANEWAY RUNWAY Melbourne’s most exciting week of fashion returns in late August, with the City buzzing in preparation for Melbourne Fashion Week (M/FW), where...

Bared Footwear has opened its first men’s only retail store, located at 11 Manchester Lane in Melbourne CBD. The opening of the new men’s store follows a positive reaction to its existing stores at 1098...

For 60 hours only, Bared Footwear is hosting a massive end-of-season sale starting on Tuesday 20 August at midday, ending Thursday 22 August at midnight. The entire Bared Footwear women's and men's full...

Run don’t walk to this amazing fashion event this week. Thurley a will be holding a huge designer warehouse sale at Clifton St Market, Prahran Victoria from Thursday 15th - Sunday 18th...

The team at SKWOSH who have launched their first Slogan Tee Collection adding to their well known fun and bright swimwear and resort wear. The Slogan Tee Collection showcases the following 6 laidback...

Iconic Australian outerwear brand, Driza-Bone, is encouraging Australians to embrace the great outdoors with the launch of its new Autumn Winter range, including its first dedicated womenswear collection,...

Levi's has partnered with Netflix to create an exclusive Stranger Things collection, inspired by the cult series' new season. The Levi’s x Stranger Things Collection was created together with the Stranger...

Japanese global apparel retailer, UNIQLO, will open its 20th Australian store at Northland Shopping Centre this Thursday 4th July, 2019. The doors will open to consumers at 10:00am, after an official ribbon...

Oscar Hunt, Australia’s leading made-to-measure tailors, has launched their new world-class showroom in Adelaide, offering their unique made-to-measure services through a new retail experience. Renowned...

KITX are holding their much-anticipated warehouse sale this weekend. SALE DETAILS Who: KITX Melbourne Warehouse Sale What: Up to 80% off samples, one-offs and past season styles Where: Clifton Street...

Nike has launched it's latest collection with fashion tastemaker Virgil Abloh titled “Athlete in Progress”. The collection is inspired by the unbreakable confidence held by runners. The international...

Japanese global apparel retailer, UNIQLO, is set to warm things up in Melbourne ahead of the first day of winter, with the launch of its ‘Down Town’ activation at Melbourne’s Federation Square. From...

On Tuesday April 30th 2019, TOD’S celebrated the official launch of its new boutique in Chadstone Melbourne, inviting media, tastemakers and VIP customers to an evening cocktail event. Welcome drinks and...

Designer Lucy Folk is holding her much anticipated sample sale this weekend. Details are as follows: Friday 5 April: 8AM- 6PM Saturday 6 April: 10AM- 2PM There will be selected items including...

Sussan launched their new AW19 range with a stylish event at a private residence in Melbourne. The launch showcased some of the new trends for this Autumn leaving attendees excited for the cold weather. Hosted...

Cult designer clearance event, Big Fashion Sale will return to Melbourne this March with an impressive offering of Australian and International designers which will be on sale for up to 80% off, including...

The First Ever fashion house is the brainchild of Justin Kestelman, co-founder of the National Basketball League (NBL), who identified a gap in the market for an innovative Australian ath-street brand....

Australian label SKWOSH has dropped its first range of party shirts - the perfect party attire for the summer months. With a fresh take on the classic Hawaiian shirt, SKWOSH designer Jack ‘Stubby’ Turner...

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At MFW Runway Two, some of Australia's most loved names in fashion took to the runway, showcasing shared trends of relaxed suiting, playful prints, a little nostalgia, and Spring Racing ready dresses. From...

In striking fashion, Australia’s Melbourne Watch Company has released a new watch collection, entitled Flinders Heritage. Ticking along with the tradition of naming collections after well-known elements of...

In celebration of Vogue American Express Fashion Night Out, Melbourne Central will transform into an illuminous hub of iridescent events from 10am-10pm Friday 31 August. Themeing the event around the...

An estimated 25.4 million refugees around the world, more than half of which are under the age of 18, have been forcibly displaced due to war, persecution and famine. With many facing no safe, available routes...

Get your wallets ready, the Big Fashion Sale is bringing its first ever Pop-up store to Melbourne! With over 50 Australian and international brands including the likes of The Row, Phillip Lim, macgraw, Acler,...

Imagery by Vienna...

Imagery by Vienna...

Social influencers seem to live the best lives, don’t they? Who knew a Youtube channel or a review blog could lead to jetsetting to the Maldives for product launches, being offered long term rentals on...

rpmmelbourne is a fashion concept store in Carlton featuring curated imports for him & her. Last week rpmmelbourne hosted renowned international fashion designer Birgitte Raben Olrik of Danish...

Leading Australian women’s retailer Sussan, last week launched its Autumn Winter 2018 collection at Fitzroy’s new Bentwood Café. Hosted by Gorgi Coghlan, the event showcased the stylish new collection...

First released in 1987, Nike's Air Max shoes have become one of the sportwear giant's most popular and iconic designs. Utilising a large air cushioning unit on the heel of the shoe, the Air Max has been...

When it comes to loungewear, HANA has create a luxurious collection that makes you feel great. The secret to their softer than soft fabric, is that they use bamboo fabric which has long been recognised for its...

Presented by Grazia Australia, Premium runway 7 was dedicated to the It-Girl – with luxury styling and inspiration from the fashion editorial pages of Grazia, this show brought together some of Australia’s...

Runway 6, presented by Who What Wear, was the runway of the week for trendsetters. Some of the nation's most cutting-edge labels were on show, featuring looks that were a master class in high-low dressing and...

Selected from some of the most notorious design institutions, colleges, and universities around Australia, The VAMFF National Graduate Showcase exhibits the next generation of the nation’s finest fashion...

Runway 3 of the VAMFF schedule, presented by Harper’s Bazaar, focused on sophistication, femininity and elegance in equal measure. There was a palpable goddess energy left on the runway, after every designer...

Say goodbye to your money. Zara is officially launching in e-commerce in Australia tomorrow. No more queues for the changeroom or hustling for the season's must have mules in store. Now you can get your Zara...

Premium Runway 2 brought together an eclectic group of designers showcasing a wide range of trends for the upcoming season. A post shared by VAMFF (@vamff) on Mar 6, 2018 at 8:25pm...

Premium runways at VAMFF are always a highlight, showcasing some of the very best Australian talent for the season ahead. A post shared by VAMFF (@vamff) on Mar 6, 2018 at 5:14am...

It’s arguable that fashion is most loved by Melbourne, and the opening runway of VAMFF this year was a brilliant love letter to the diverse style of the city's well heeled. Breaking their huge roster of...

Melbourne based activewear label Pant Active have released their latest artist collaboration, this time with George Rose, an illustrator, designer, typographer and very-large-scale muralist. With so many...

Champagne and Chanel are two words that are sacred on every fashion gal's lips, and this year Melbourne's Paris to Provence Festival is making our hearts beat a little faster by combing the two. From food...

Make a note, your new favourite shopping destination has arrived in Melbourne! This month, Melbourne welcomes one of UK’s most iconic retailers, Debenhams in the new luxury precinct St. Collins Lane. The...

Iconic Australian streetwear label Ksubi have partnered with hip-hop artist, Travis Scott to collaborate on a highly anticipated collaboration, embracing the rapper's signature street aesthetic and blending it...

If you're a Melbourne dweller then prepare yourself for the best news you'll ever hear on a Monday morning: Lucy Folk is hosting a sample sale. For one day only, there will be 40-60% off selected items...

Champion, pioneer of authentic athletic wear since 1919, have a long list of firsts behind them, and in another first for the brand, they have partnered with Australian sporting stars to front their...

With the marriage equality postal survey looming, one of Australia's favourite labels, Gorman has lent their support to the Yes campaign, creating a limited edition tee. Best part? They want you to have it for...

Much loved Australian label, Thurley has recently launched it's SS17 Wonderland collection, now available online and in store.   Inspired by the fantasy, escapism and decadence of Alice in...

Fast fashion juggernaut Missguided has a new member of their girl squad. The UK brand has teamed up with the iconic Barbie for an exclusively-designed 43 piece capsule collection, adding Barbie's...

Off the back of the debut range ‘The Introduction’, selling out within months of launching the brand late 2016, cult Australian label GOOD CMPNY return with their latest collection,...

Australia has no shortage of talented emerging designers, and the team at the Council of Textile & Fashion are bringing them to the forefront with their latest project - Curated Melbourne, a pop-up and...

Always running late? You're in luck, as we're giving away a stunning Collins watch (valued at $459!) from our friends at Melbourne Watch Company to one lucky reader!   Named after Melbourne's iconic...

Need an accessories refresh? We've teamed up with Elle Louise to give away a $300 voucher to one lucky reader! Established in 2011 Elle Louise, an Australian owned jewellery label, has been loved by fashion...

Duzenman, the brand child of Samantha Duzenman, is bringing customisable luxury accessories to Melbourne, with their Armadale store now open. In 2012, Samantha began her design journey in industrial...

Founded in Australia in 2015 by friends by friends Carla and Meaghan, Lunar and Storm is a women’s wear label that is contemporary, clean and tailored. Lunar and Storm items are simple yet sophisticated,...

Nike celebrates the 45th anniversary of their iconic Cortez with their latest campaign starring supermodel Bella Hadid.  The Nike Cortez, officially released in 1972, has propelled champion runners, graced...

Images shot by Vienna...

Images shot by Vienna...

Images shot by Vienna...

Images shot by Vienna...

Art meets Fashion with Wittner shoes releasing a limited edition collection. Inspired by the four seasons, in celebration of their partnership with the National Gallery of Victoria for Melbourne Winter...

What runs through your head when you get dressed in the morning - do you dress according to what you're doing that day, for comfort, or do you dress to impress? Japanese retailer UNIQLO has posed the question...

Actress Olympia Valance is the new face of Voodoo MUSE  range and appears in the new campaign alongside fellow actress Jodi Gordon. To celebrate her new role as the face of Voodoo MUSE, we sat down with...

For savvy shoppers in the know, the Big Fashion Sale is one of the must-hit pop up events of the year, and just in time for the cooler months, Melbourne shoppers have the chance to save big on our favourite...

Thanks to Sanpellegrino Sparkling Fruit Beverages, we're going inside VAMFF and into the front row of the grand showcase featuring Camilla & Marc with Jasmin Howell of Friend in Fashion. Watch all the...

Thanks to our friends at Sanpellegrino Australia, you can get a taste of an insider’s view of fashion week, with Jasmin Howell from Friend in Fashion taking you inside VAMFF. We're at Premium Runway 3,...

Thanks to our friends at Acqua Panna, you can get a taste of an insider's view of fashion week, with Jasmin Howell from Friend in Fashion taking you inside VAMFF, starting with the Gala Runway featuring some...

  Premium Runway 3, presented by Harper's Bazaar Australia, celebrated the risk takers and style makers of Australian fashion, and even in the 30+ degree weather, managed to make it snow...

Hosted by Vogue Australia, Premium Runway 1 celebrated the namesake of the presenting magazine with strains of Madonna's Vogue inter spliced with quotes from leading fashion voices, most notably Diana...

Taking over the stunning royal exhibition building for another year, VAMFF kicked off with a bang starting off this year's festival with the Gala Runway presented by David Jones, supported by Vogue...

Celebrated US-based designer, Cynthia Rowley knows a thing or two about succeeding in business. Since beginning her line in 1988, she now rules over an empire spanning clothing, swimwear, accessories, beauty...

Step inside last night's Australian Style launch party in Melbourne, as the fashion crowd turned out in full force to celebrate  the ultimate guide to the who’s who of Australian fashion. Joined by...

Yeojin Bae is a name synonymous with chic, crisp tailoring and playful colour work. Her latest collection, aptly titled Engineered  has just dropped, and to celebrate, we spoke with Yeojin about the...

Great news for Alice McCALL fans! After huge international and local success last year, alice McCALL has just signed a three store deal with Westfield to open three new retail boutiques in...

A great pair of sunglasses is always a summer must-have, and Le Specs have teamed up with the W Hotel Maldives to create the perfect pair! The exclusive summer-ready style was designed for the five-star...

Spring Carnival is often touted as the most anticipated horse-related fashion event of the season, but with it's gorgeous seaside location and relaxed atmosphere, a case can definitely be made that the polo...

So Frenchy, So Chic is one of the warmer months can't miss events, and last Sunday in Werribee Park saw life's simple pleasures brought together on a Summer’s day, with life and culture celebrated in true...

Steph Barrington is the ultimate slashie - celebrated equestrian, fashion insider and lifestyle blogger - so who better to get the low down on an event that combines all three of her passions?  As this year's...

Great Britain's number one fashion e-tailer, Next is a leader in quality fashion (at a price point that will surprise you!) and now they are showing Australia a little bit of that famed UK high street style,...

Images by Vienna...

MADE today announced the final schedule for the inaugural season of MADE Sydney presented by Mercedes-Benz. Taking place 11-13 November, 2016 at Carriageworks in Eveleigh, MADE Sydney will be a hybrid fashion,...

Starting from humble beginnings as an altruistic blog dedicated to helping other like minded men find high quality underwear, Daily jocks has in just seven years grown into a truly innovative retailer of...

Derby Day is widely considered the most fashionable day of the Spring Racing calendar, and with the looks presented by some of our fashion faves, we can certainly vouch for that! Direct from the Birdcage, here...

Derby Day not only is the start of the Flemington Spring Racing Carnival, but is widely regarded as the most fashionable day. Maybe, but with the monochrome dress code, it's definitely the most...

Gucci hosted a private event to celebrate Gucci Garden installation at the Melbourne Collins Street store on the evening of October 27th. The exclusive in-store setup showcases an imaginary universe of flora...

The Melbourne Cup Carnival begins in earnest this Saturday with Derby Day, a day that marks a week long carnival of racing, fashion, food and fun! The Birdcage at Flemington is home to a number of marquees...

The key to great style is being able to make a trend your own, working back your favourite pieces with items you already own, love and feel your best in. For Spring Summer 16/17, we're seeing earth tones,...

Martina Sorbara of Canadian three-piece Dragonette has made a name for herself as not just a performer but a true lover of the arts, treating her relationship with the visual media with as much passion as her...

MATCHESFASHION.COM has partnered with Australian influencer Romy Frydman, of StyleMeRomy.com, for this year's Australian Spring Racing Carnival. The collaboration launched in September 2016 with a racewear...

Spring racing comes alive this season during the 2016 Spring Racing Carnival. Racegoers will be invited to ‘Sparkle in Spring’ at this year’s Yellowglen Terrace, with its latest makeover for the...

Australian label GOOD CMPNY announces its debut range, emphasizing the use of specially sourced fabrics and first class production technique resulting in durable and timeless clothing. GOOD CMPNY celebrates...

Even though the weather still is a little less than desired, With oversize paper florals standing guard along the runway, the urban bloom runway felt like spring had come a day early. Showcasing pieces from...

For the first official designer runway of the week, the MSFW Opening Gala dipped into the collections of some of Australia's best talent, pulling together a show that covered everything from gowns to...

With ambassadors like Rihanna and Kylie Jenner, Puma have solidified themselves as the uniform of the cool girl, with the latest incarnation of the brand turning out sell out cult items. As such, the Puma...

The Emerging runways are always a highlight of Melbourne Spring Fashion Week, with the focus solely on the new breed on talent the city has to offer. At this year's Emerging Collective runway, student...

Melbourne Spring Fashion Week is about to begin, transforming the city into a celebration of all things fashion, and this year, Dion Lee and The Emporium have a special treat. On August 26, a curated...

Australia’s very own global retailer Cotton On, has taken up residence alongside international fashion heavyweights with the grand opening of its latest store in Melbourne’s iconic Bourke Street...

This season, Witchery are celebrating the women who dare to run wild- and Couturing are giving you the first look at the retailer's Spring Summer 2016 campaign. Strength, spirit and freedom of...

India Rose has loved fashion for as long as she can remember. Viewing fashion as an art, India channeled her creativity into Ida Faux Fur, a collection of luxurious faux fur accessories of the absolute...

  Sisters Beth and Tessa Macgraw are on the same page when it comes to fashion, making them the perfect designer duo. Founding their eponymous label Macgraw, the designers are no strangers to late...