25 of November marks the day sustainable loungewear start-up Paire opens the door to a QV pop up; a first for the brand. Running until the 28th of February 2024, this space will feature Paire’s well loved hero products, the new SS24 collection as well as a fresh new product: Lipstick Underwear.
Paire was founded in 2019, when best-friends (and now Co-Founders) Rex Zhang and Nathan Yun noticed the need to combine comfortable apparel with sustainability in the fashion landscape. Starting with socks, they now provide a full range of loungewear items from t-shirts, jumpers, underwear, pants and towels. Their brand ethos is to offer a harmonious blend of effortless style, relaxation and comfort. Inspired by the desire to create a wardrobe that promotes a sense of calm and rejuvenation, the garments are made of sustainable materials completely unique to Paire.
Now with their own space, designed by In Addition Studio, Paire’s sustainable ethos oozes into all they create. The QV pop up runs off 100% renewable energy and has been built using exclusively environmentally friendly materials. The surfaces are made from 50% wood scraps and 50% cement from construction waste. The change room floor carpet uses 100% natural sisal, a renewable and sustainable material. With this in mind, Paire invites their guests to feel their way through every detail of the intimate space.
Comfortably holding 20 people, Paires invites customers to take their time allowing customers to enjoy ‘slow’ fashion in real time. The pop up experience is built off the founders key principles which are sustainability, immersiveness and tactility. Paires products need to be touched and felt to truly understand the quality, which is why the pop up encourages exploration and play with the natural elements.
“Paire store invites you to be immersed in nature, we’ve brought in elements of nature, stones, plants, scents and wood etc. It’s a space to hang out and relax in. We have created a calm & approachable environment for everyone” – Nathan Yun Over the QV pop up period, Paire will be hosting multiple special events with key leaders in the sustainable fashion industry and travel specialists. In addition to this, Paire is offering complimentary personalisations to customers’ purchases. Customers can also expect free limited edition goodies and fun giveaways throughout the pop up.
Restricted to in store purchases, there will be a limited edition Paire canvas tote bag and Paire cap in two colourways for all purchases over $100. The limited to in store edition continues as there will be a 100% recyclable shoulder bag with a translucent finish and an inner pocket for purchases over $190.
Lipstick underwear is their new product designed specifically for the individual who is always on the move. It is lightweight and size free underwear, with quick drying and anti-bacterial properties, as well as entirely seamless. This new product is ‘thin as a lipstick tube’ and available in three colorways.
For the grand opening, the first 100 customers will be gifted a set of three of their bestselling Merino Wool socks (valued at $72) for free; no spend required. The opening coincides with up Black Friday and Cyber Monday weekend and Paire will be offering up to 40% off site wide and in-store.
Throughout December, Paire will be offering different giveaways and offers. Find out more on Paire’s website or Instagram page.
Visit the Paire pop up store at Shop R01-096, QV Melbourne Shopping Centre, Cnr Swanston & Lonsdale Street Melbourne, VIC, 3000
Visit Paire at https://www.paire.com.au/ or on Instagram, @paire
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