Iconic Australian outerwear brand, Driza-Bone, is encouraging Australians to embrace the great outdoors with the launch of its new Autumn Winter range, including its first dedicated womenswear collection, available now.
Inspired by Australia’s rugged landscapes, deep blue oceans, and sun scorched desert, the new collection pays homage to the brand’s heritage, whilst integrating new technologies and fabrics to create pieces for a new era of wearers.
Worn for generations, Driza-Bone has been making its iconic outerwear for more than one hundred and twenty years, with 2019 marking an evolution for the brand as Driza-Bone launches its first female collection. Inspired by hardworking women across the country, this new collection reinterprets traditional styles to offer a refined, more feminine silhouette with fashion and function at the forefront. The collection features a variety of versatile pieces including a coats, anoraks, and vests, that are as suitable for working in the elements as they are for your weekend camping trip or walking the dog.
“For our new womenswear range, we have been very mindful of our past but also explored shapes for today’s lifestyle. We’ve taken our menswear classics and reinterpreted them from a female perspective, without compromising the DNA of the brand. The silhouettes are flattering to the female proportions and yet maintain our authentic and rugged Driza-Bone edge”, said Sherron Anderson, Head Designer for Driza-Bone.
Sherron said “Outdoors is the new luxury, whether you live in the city or the country. Driza-Bone aims to seamlessly fill the gap between urban outdoor and rural outdoor so our customer can roam without restrictions. Our garments have always been constructed for durability, comfort and function which are an absolute necessity to the Australian outdoor way of life. And from a design perspective, we have built on the core values of our brand to develop our own distinct and rugged aesthetic”.
Proudly Australian owned, Driza-Bone is committed to building a long term, sustainable business; pieces are designed with durability, function and form in mind, ensuring they stand the tests of time, reducing waste and allowing Driza-Bones to remain a wardrobe staple for years to come.
For more information please visit www.drizabone.com.au
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