Looking professional at a job interview when you’re sore from your heels is hard, and hightailing it across the city to arrive on time only makes pounding the pavement feel like a pain in the… toes. Make your stride more of a glide with Shoezie – a purpose-built tote that takes you from late to great in style, with a nifty built in shoe polishing cloth to match. The concept allows heel- lovers across the country to live their best lives, stand tall and feel amazing.

Shoezie Founder Kerry Matheson said she saw an opportunity when she noticed there was no fashionable and purpose-built solution to carry her heels to her office job. “I often carry enough things in my handbag to sink a battleship, so the last thing I wanted was my heels being ruined by hand sanitiser or lip gloss,” Kerry said. “I knew I had to do something when I was volunteering at Dress for Success. Clients were often hesitant to pop on a pair of heels as they didn’t want to get sore feet if they were heading to a new job and catching public transport. “And so many people have been living in sneakers, flats and even Ugg boots over the past six or so months, making extended wearing of heels impossible.”

Kerry said she didn’t need any other motive to create Shoezie after that. “Shoezie is the only tote bag of its kind, specifically designed to carry shoes. It’s the perfect solution if you’re off to the gym, traveling or heading to a client lunch.” The tote’s unique, black satin divider protects shoes from rubbing together, stops dirt spreading and also reduces unnecessary marks. From professional working women to wedding and party guests, the Shoezie tote comes in eight different styles – Navy and White Stripe, Hounds-tooth, Leopard Print, Zebra Stripe, Red with Black Dots, Pink Camo, Blue with Pink Flamingos and Black – so you can match it to any outfit.


It also features carry handles for comfortable travel and a pocket for compact storage, which also doubles as a shoe shiner. It’s made from soft satin and microfibre material, holds up to 2kg and has been designed in Sydney, Australia. If it ever needs a bit of a clean, the Shoezie tote can be handwashed in cold water and laid flat to dry.

“Women are often expected to wear heels to work, weddings and dinners, so if there’s a fashionable way to avoid achy and sore feet before the day starts (or ends), why wouldn’t you?” Kerry said.

For more information on Shoezie totes and to find stockists, visit shoezie.com.au or find @shoezie_au on Facebook and Instagram.

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: kath@couturing.com Twitter: @kath_couturing Instagram: @kath_ng

Leave a Reply

Your email address will not be published.