Beauty Campaigns

In celebration of World Vegan Day, MECCA MAX will be donating $2 from every product sold in-store and online from their 100% vegan and cruelty-free brand today, 1st November, to The Lost Dogs Home, an animal...

frank body has launched a partnership with Pink Hope in the lead up to Bright Pink Lipstick Day on September 2​2​nd. For the month of September all profits for Lip Duo sales will be donated to Pink Hope...

For the month of May, $10 from every brow wax from Benefit counters at Myer stores nationally will be donated to local charity partners Fitted4Work, Look Good Feel Better and Sister2Sister. Bold Is...

Elizabeth Arden announced that it has signed entrepreneur and critically acclaimed, Academy Award winning actress Reese Witherspoon as the brand’s Storyteller-in- Chief. In this multi-faceted role,...

This Christmas The Body Shop's Wildest Christmas Ever campaign is encouraging Christmas Shoppers to not only purchase some amazing products but at the same time help protect endangered orangutans,...

You know it's Summer when frank body release something that is just perfect for skin this season. The newest product, Coconut Body Balm ($24.95) will leave your body smooth and glory. Together with the Coconut...

The elusive chanteuse and “songbird supreme” is back! Mariah Carey has dazzled us with her smash hits and timeless contributions to music for decades and now brings her impeccable glamour to an iconic...

Beauty junkies, mark November 22 on your calendars because the limited edition Hailey Baldwin for ModelCo collection is set to launch in-store and online at Mecca Maxima! The 22 piece colour range...

      In 2015, MECCA combined their love for art with their commitment to supporting emerging talent in a unique collaboration with young Australian artist, Clare Ellison Jakes to...

Introducing a game-changing concept to the world of hair styling, Kérastase Paris has launched the new reworkable heat lotion, L’INCROYABLE BLOWDRY. This incredible blowdry cream provides optimal...

  deep euphoria is the new fragrance by Calvin Klein and one of Australia's hottest exports fronts the new global campaign. The talented Margot Robbie, in a powerful new global campaign, projects...

Committed to raising much needed funds and awareness for women’s mental health, Liptember is excited to announce their 2016 campaign. Throughout the month of September, women are encouraged to...

The delicious new fragrance from Dior is Miss Dior Absolutely Blooming, a floral, sensual and delicious composition. Dior Perfumer-Creator, Francois Demachy revisits the theme of floral delight and...

REDKEN 5TH AVENUE NYC muse, model and style icon, Amber Le Bon, is the face of two new game-changing VOLUME Collections that will give the choice to Go Big or Go Beachy #GOBIGORGOBEACHY. The volume...

Ab Fab, the cult favourite is back on our screens this August hitting cinemas with Absolutely Fabulous: The Movie on the 4th of August taking us on a hilarious journey with two of our favourite...

Kiehl's has always had a strong tie to the community, right from the very beginning when it was a small apocathery in NYC. The Mission of Kiehl’s embodies the importance of giving back to the communities in...

Winter has gotten a whole lot brighter with the release of L’Oréal Paris' new Colour Riche Collection Exclusive Pinks, a collection a sophisticated and tailor made powdered pinks that will leave every...

Bold Is Beautiful launched in 2015 to empower women and girls the world over to have big dreams and bold moves. Each country partners with local charities dedicated to fostering women’s empowerment...

  Iconic Aussie beauties, Montana Cox and Fashion Blogger and Stylist Nadia Fairfax are starring in a social media campaign 'Aussie icons' with Australian beauty and skincare brand...

THE BODY SHOP LAUNCHES LIMITED-EDITION HEMP HAND PROTECTOR   The Body Shop are launching a limited-edition Change Hemp Hand Protector in collaboration with the world’s most renowned street...

Australia's number one selling natural skincare brand, Sukin, have partnered with local health expert Bianca Cheah. Most known as the founder and Manging Director of Sporteluxe.com, Bianca now adds this...

As August comes to a close, not only is the Spring sun starting to break through the clouds, but so are the rainbows on everybody’s lips! Get involved in Liptember this year to help raise much-needed funds...

In 2015, Kiehl's Australia collaborates with Adopt Change on a campaign that aims to bring awareness to the way we think and discover new modes of forming families. To complement this initiative, Kiehl's...

EVA GREEN IS THE NEW INTERNATIONAL SPOKESPERSON FOR L'OREAL PROFESSIONNEL L'Oreal Professionnel has announced that Eva Greenis its the new International Spokesperson. Known best for her roles as Casino...

Yves Saint Laurent launches its new Fusion Ink Foundation, starting a new chapter in foundation. Yves Saint Laurent’s new scientifically advanced foundation delivers flawless coverage that...

ROUGE COCO BY CHANEL Chanel introduces the new Rouge Coco Lipstick. The revamped formula is soft and creamy, making it beautifully wearable.  Enriched with Chanel’s new 'Hydraboost' complex, Rouge Coco...

  Throughout the month of May, Benefit Cosmetics will be partnering with local charities, Look Good Feel Better, SISTER2sister and Fitted for Work who are dedicated to empowering women and...

  New year, new beauty? Bobbi Brown has released the Illuminating Nudes Collection, featuring five must-have products for creating an effortlessly pulled together look. Each product is...

She is one of Australia's most successful modelling exports, but Jess Hart is more than just a pretty face. After spending many years in the makeup chair for some of the biggest fashion brands in the world,...

One of world's best looking couples, Olivia Palermo and Johannes Huebl have fronted luxury skincare line La Mer's latest skincare campaign Illuminating Moments, which promotes the French brand's Illuminating...

Lancôme celebrates the radiance of Parisian end of the year festivities with a reinterpretation of the city’s famous lights in its Christmas Collection. The collection features gold in all guises and...

The party season is upon us and what better way to get yourself in the festive mood than with Glam Lashes. No outfit is complete this season without some beautiful false lashes. The perfect way to finish off...

Superstar Gwen Stefani has joined with OPI to release 18 new limited edition Holiday Nail lacquers, just in time to dazzle your finders this party and holiday season.  The seasonal collection includes a...

Rimmel re-launches Glam'eyes hD eyeshadow by adding a fifth shade to each palette, giving you an extra way to achieve that all important high intensity result! More colours and maximum choice to guarantee...

Get beauty ready this Holiday season with shu uemura's newly launched collection Shupette by Karl Lagerfeld for shu uemura, an unparalleled collaboration between a make-up brand and a feline. With...

Iconic, graceful and talented. Only some of the words to describe one of Hollywood's leading actresses, Naomi Watts who has just been announced as the newest member of the L'Oreal Paris' family of...

When YSL first launched OPIUM in 1977 he had a very particular kind of woman in mind: elegant, stylish with a piercing intelligence and languorous beauty, she moved in sophisticated social circles, and...

Colour hits a high note this summer with gorman and ELEVEN Australia teaming up to launch their first collaboration together -  a spring/summer gift-with-purchase offer, rolling out in salons and stores...

Supermodel Karlie Kloss rules the Fashion world and now she adds her star power as one of the spokespersons for L'Oreal Paris, joining a group of beautiful, talented and inspiring women. “On catwalks...

Pink Hope is Australia’s only hereditary health charity, helping to support families with hereditary breast and ovarian cancer.  On Friday 26th September, Pink Hope encourages everyone to come...

Vernis A Levres the cult beauty product from YSL is a gloss, stain and lipstick all in one beautiful product. And to celebrate the new Dangerous Reds by YSL, for the very first time YSL wraps this iconic lip...

Liptember wants to get people talking about women’s mental health issues, so brighten up your pout to get the conversation going. Liptember has released their own range of lipsticks in every colour of...

This month, Lancôme launched the extraordinary new Visionnaire Advanced Skin Corrector, advancing on the original formula first brought out in 2011. With over 100 international awards, Visionnaire has...

Iconic Australian beauty brand ModelCo will welcome current ModelCo ambassador and supermodel Rosie Huntington-Whiteley in Sydney later this month to launch a new category for the brand – natural...

This August, go make up free with Kosmea to support cause-related charity movement, Makeup Free Me, to help shine a light on negative self-image, which 90% of women believe is a major issue in today’s...

REVEAL Calvin Klein is the hot new fragrance by Calvin Klein. The advertising campaign features British actor Charlie Hunnam, who stars in FX’s hit television series, Sons of Anarchy, and Dutch supermodel...

In the spirit of its signature phrase – “Because You’re Worth It” – L’Oréal Paris is passionate about supporting and empowering women all over the globe. Putting these words into actions,...

The pouty Queen Bee carries a dark purple lip as her signature makeup look, so it was only a matter of time until Lorde collaborated with makeup masters M.A.C. to create a limited-edition line. The M.A.C....

Bobbi Brown has launched its new Raw Sugar collection that features shimmering textures of sugary nudes and bronze in a variety of products sure to give your look a nice warm bronze shimmer this winter....

The world’s leading men’s grooming brand, American Crew, is excited to launch its latest collection, ‘Independent’, showcasing classic, vintage looks. The collection comprises of three haircuts...

Ever dreamt of becoming a star beauty blogger? Entries are now open for the 2014 Rimmel London Beauty Insider competition. Simply post a selfie and you could launch your beauty blogging career! The Rimmel...

We’re approaching one of the most special days in the year where we take the time to reflect on and celebrate the most important women in our lives, our mothers, grandmothers and those irreplaceable...

Maybelline New York has announced "It" girl Jourdan Dunn as their newest spokesmodel. The London bred beauty joins an elite group of Maybelline models that include Christy Turlington, Emily DiDonato and a...

Fans will know him better as the brooding Jon Snow from TV mega-hit Game of Thrones, but now British actor Kit Harington can add another title to CV as he was announced as the face of Jimmy Choo's...

Yep, The Body Shop's latest campaign is titled 'Wake up with a big one' and it's not what you're thinking!  The Body Shop has launched a jumbo range of some of its perennial favourite products, including body...

Couturing Beauty favourite, Illamasqua, has announced Frances Cutri as the British company's latest Australian brand ambassador.  CLICK HERE TO LEARN MORE ABOUT ILLAMASQUA Frances joined Illamasqua in...

American model and actress, Kate Upton, has been announced as the new face of Bobbi Brown Cosmetics, taking over as the brand's second celebrity face following their first-ever celebrity spokesperson,...

We headed backstage to catch a glimpse at the creative L’Oréal team behind VAMFF Runway 3 Presented by Frankie. CLICK HERE TO SEE COUTURING'S COVERAGE OF THE RUNWAY HAIR BY L'OREAL...

International film actress Kirsten Dunst has been announced as the new spokesperson for L'Oreal Professionnel. Awarded Best Actress at the 2011 Cannes Film Festival for her astonishing performance...

Thanks to the rise of British period dramas such as Downton Abbey, the English Rose makeup look has been revived with a modern touch. Burberry have released their latest Spring/Summer 2014 collection,...

One of the biggest bloggers in the world, the gorgeous Nicole Warne, aka Gary Pepper Girl isn't short of an offer to front a campaign. She's worked with some of the biggest brands in the world, including...

Classic. Glamorous. Glitzy. All words you think of when you think of old Hollywood. Starlets like Marilyn Monroe, Kathryn Hepburn or Lana Taylor were the epitome of old Hollywood glam. Now you can recreate...

Actress Kristen Stewart is the face of Florabotanica’s new advertising campaign, shot by Craig McDean. The image features Kristen in black and white with colorful floral vines crawling up her bare back and...

Calvin Klein has released a new fragrance for her, DOWNTOWN, featuring Rooney Mara as the face of the fragrance. DOWNTOWN Calvin Klein balances feminine woods and a soft, floral scent to create a...

Bobbi Brown and Katie Holmes have joined forces to bring you a makeup line ideal for the busy, modern woman. Renowned for creating makeup that is ‘simple, flattering and wearable’, the new line includes...

Combining the intense colour of lipstick with a lacquer like shine, Rimmel's APOCALIPS Lip Lacquer is the explosive new make-up phenomenon hitting our shores. The new APOCALIPS Lip Lacquer range combines the...

ELEVEN Australia has teamed up with international not-for-profit organisation Hagar in a fight to end modern slavery and help abused women get their lives back on track. As part of ELEVEN’s involvement,...

Calvin Klein, Inc and Calvin Klein Fragrances have released the new worldwide advertising campaign video featuring Academy Award® nominated actress Rooney Mara for the brand’s latest women’s fragrance,...

L’Oréal Professionnel Mythic Oil has made its mark on the salon professional industry, becoming a cult product since launching in 2011 in nearly 60 countries. The original Mythic Oil is a nourishing...

A multitude of our favourite beauty brands employ celebrities regularly as ‘the face’ of their products. Well known, iconic labels often rely on assistance from famous faces in the media to generate...

The Cannes International Film Festival is in its 66th dazzling year, celebrating cinema from all around the globe. L’Oreal Paris are, once again, proud sponsors of the festival and supporters of the film...

  cool. confident. edgy. CK One street edition is a new collection of "wearable art" makeup colours inspired by urban graffiti art. The collection represents a youthful and fresh faced...

American Crew rubbed shoulders with fashion industry’s elite, at the much anticipated 50th anniversary of the Ermenegildo Zegna Wool Trophy, held at the Royal Hall of Industries in Sydney last...

For the first time in Australia, Shu Uemura brings new Shu Uemura Art Of Hair – a professional line of luxury hair care, in-salon treatments and styling products. Launched on our shores by L’Oréal...

Chloe presents My Little Chloes, limited edition mini fragrances that will charm you at first sight! My Little Chloés are miniature variants of the Chloé, Love, Chloé and L'Eau De...

    Like its renowned range of leather goods, Bottega Veneta has transposed its knowledge of luxury into a wonderous bottle of sensual delight, in its new fragrance, Eau Légère. It...

Marc Jacobs’s popular perfume Dot has been made even cuter, now available in a solid perfume necklace, so we can take the scent with us wherever we go.   The fragrance accessory features the...

Today's official L'Oreal Melbourne Fashion Festival kicked off today with L'Oreal Paris Ambassadors, Barbara Palvin and Megan helping to make the launch something extra special. Barbara flew in as a special...

L'Oreal Melbourne Fashion Festival kicks off this week showcasing the best of Australian fashion, and also the key beauty looks for Autumn/Winter 2013. Principal partner of the event, L'Oreal, will be...

Ever spent time wondering what your beauty colour palette should be to match your outfit? Well those days are over with the new Colour Genius app for your iPhone that helps you decide what your colour scheme...

  With the launch of the new Disney movie, Oz The Great and Powerful, OPI brings us six limited edition soft shade nail lacquers that are inspired the story.   The limited edition...

With the L'Oreal Melbourne Fashion Festival (LMFF) fast approaching, L'Oreal is launching a number of new products this month, some of which will be starring on models at the fashion festival. NUDE...

In their first Australian design collaboration, Maybelline New York has joined forces with We Are Handsome, the Aussie label known for its sassy and dramatic swimwear. We Are Handsome's "The Crossing"...

Marc Jacobs has released a fresh twist on his favourite feminie floral scents, inspired by sun-kissed pleasures and abundant with sunshine. The Daisy Sunshine Edition ($79) is a new take on the iconic Daisy...

What happens when the world's most iconic supermodel teams up with most luxurious name in haircare? A revolution with a K.   Kate Moss and Kérestase have joined forces, with the supermodel being...

The name of Illamasqua's newest collection, 'I'mperfection', must not be taken in a negative context. In fact, even though it may be a reference to the things we may not like about ourselves, or that society...

              Do you want to discover and trial well known boutique beauty and lifestyle products handpicked for you by beauty experts? The beauty...

“Lancome- the beauty brand that delivers French elegance around the world” Bright pops of colour and femininity is the ‘it’ Lancome look this season. The French cosmetics house has unveiled its...

What a year for Katie Holmes. I don't think there has been a moment where she has not been the target of tabloid stories or media gossip, especially regarding her recent divorce from Hollywood superstar, Tom...

My Luck. My Fate. My Fortune. Chanel No.5 is Inevitable. Men want to be him and women want to be with him. Enter none other than the sexy Hollywood A-lister Brad Pitt.   In an unexpected move,...