Category: Beauty Campaigns
VALENTINE’S DAY GIFT IDEAS FROM MECCA
Valentine’s Day is almost upon us again and for those of you looking to send your partner some gift ideas (hint hint)…
NGV X MECCA PRESENTS.. KAYLENE WHISKEY AND MECCA’s 2023 HOLIDAY COLLECTION
Exciting news in the beauty world, Mecca has just launched its 2023 Holiday campaign, and it’s…
MARIA TASH OPENS AT MECCA
The renowned fine jewelry and luxury piercing brand MARIA TASH has marked a significant milestone by…
SAVE FACE LIKE A LOCAL: OUR FAVOURITE AUSTRALIAN MADE BEAUTY PRODUCTS
Support local business with these gorgeous products that will have you looking your best. It’s been…
LA ROCHE-POSAY BRINGS MORE SUNCARE TO THE AUSTRALIAN OPEN 2020
La Roche-Posay is back, bigger than ever at the Australian Open 2020 (AO20) in its second…
MECCA MAX GIVES BACK ON WORLD VEGAN DAY
In celebration of World Vegan Day, MECCA MAX will be donating $2 from every product sold…
FRANK BODY X PINK HOPE
frank body has launched a partnership with Pink Hope in the lead up to Bright Pink…
GET WAXED AND GIVE BACK WITH BENEFIT COSMETICS’ BOLD IS BEAUTIFUL CAMPAIGN
For the month of May, $10 from every brow wax from Benefit counters at Myer stores…
ELIZABETH ARDEN SIGNS OSCAR WINNER REESE WITHERSPOON AS ITS NEW STORYTELLER-IN-CHIEF
Elizabeth Arden announced that it has signed entrepreneur and critically acclaimed, Academy Award winning actress Reese…
THE BODY SHOP’S ‘WILDEST CHRISTMAS EVER’ DRIVES MORE THAN JUST PRESENTS THIS FESTIVE SEASON
This Christmas The Body Shop’s Wildest Christmas Ever campaign is encouraging Christmas Shoppers to not only…
FRANK BODY BABE ISLAND KIT AND NEW COCONUT BODY BALM
You know it’s Summer when frank body release something that is just perfect for skin this…
M.A.C MARIAH CAREY
The elusive chanteuse and “songbird supreme” is back! Mariah Carey has dazzled us with her smash hits and timeless…
HAILEY BALDWIN FOR MODELCO AT MECCA MAXIMA
Beauty junkies, mark November 22 on your calendars because the limited edition Hailey Baldwin for ModelCo…
MECCA X PIP & POP
In 2015, MECCA combined their love for art with their commitment to supporting emerging talent in…
KERASTASE PARIS CREATES THE L’INCROYABLE BLOW DRY
Introducing a game-changing concept to the world of hair styling, Kérastase Paris has launched the new…
MARGOT ROBBIE IS THE FACE OF CALVIN KLEIN DEEP EUPHORIA
deep euphoria is the new fragrance by Calvin Klein and one of Australia’s hottest exports…
LIPTEMBER – SUPPORTING WOMEN’S MENTAL HEALTH THIS SEPTEMBER
Committed to raising much needed funds and awareness for women’s mental health, Liptember is excited to…
MISS DIOR RELEASE ABSOLUTELY BLOOMING
The delicious new fragrance from Dior is Miss Dior Absolutely Blooming, a floral, sensual and delicious…
REDKEN RELEASE NEW VOLUME COLLECTION WITH AMBER LE BON THE FACE OF THE NEW RANGE
REDKEN 5TH AVENUE NYC muse, model and style icon, Amber Le Bon, is the face of two new…
GHD PARTNERS WITH ABSOLUTELY FABULOUS: THE MOVIE
Ab Fab, the cult favourite is back on our screens this August hitting cinemas with Absolutely Fabulous:…
KIEHL’S X THE AUSTRALIAN CHILDREN’S MUSIC FOUNDATION LIMITED EDITION ULTRA FACIAL CREAM
Kiehl’s has always had a strong tie to the community, right from the very beginning when…
THINK PINK WITH L’OREAL PARIS COLOUR RICHE COLLECTION
Winter has gotten a whole lot brighter with the release of L’Oréal Paris’ new Colour Riche Collection…
BENEFIT’S BOLD IS BEAUTIFUL PROJECT FOR CHARITY
Bold Is Beautiful launched in 2015 to empower women and girls the world over to have big…
LANOLIPS BEAUTY AMBASSADOR’S MONTANA COX AND NADIA FAIRFAX SHARE THEIR TOP BEAUTY TIPS
Iconic Aussie beauties, Montana Cox and Fashion Blogger and Stylist Nadia Fairfax are starring in…
THE BODY SHOP’S LIMITED EDITION HEMP HAND PROTECTOR
THE BODY SHOP LAUNCHES LIMITED-EDITION HEMP HAND PROTECTOR The Body Shop are launching a limited-edition…
INTERVIEW WITH SUKIN AMBASSADOR BIANCA CHEAH
Australia’s number one selling natural skincare brand, Sukin, have partnered with local health expert Bianca Cheah.…
KISS AWAY THE BLUES WITH LIPTEMBER
As August comes to a close, not only is the Spring sun starting to break through…
KIEHL’S COLLABORATES WITH ADOPT CHANGE
In 2015, Kiehl’s Australia collaborates with Adopt Change on a campaign that aims to bring awareness…
BEAUTY NEWS: L’OREAL PROFESSIONNEL, CLARINS, GHD & RIMMEL LONDON
EVA GREEN IS THE NEW INTERNATIONAL SPOKESPERSON FOR L’OREAL PROFESSIONNEL L’Oreal Professionnel has announced that Eva…
YVES SAINT LAURENT LAUNCHES ITS FEATHER LIKE FOUNDATION, FUSION INK
Yves Saint Laurent launches its new Fusion Ink Foundation, starting a new chapter in foundation. Yves…
BEAUTY NEWS: CHANEL, ESSIE, SIMPLE SKINCARE, LANCÔME, & THIN LIZZY
ROUGE COCO BY CHANEL Chanel introduces the new Rouge Coco Lipstick. The revamped formula is soft…
BOLD IS BEAUTIFUL PROJECT WITH BENEFIT COSMETICS
Throughout the month of May, Benefit Cosmetics will be partnering with local charities, Look Good…
BOBBI BROWN’S ILLUMINATING NUDES COLLECTION
New year, new beauty? Bobbi Brown has released the Illuminating Nudes Collection, featuring five must-have…
JESS HART ON LUMA COSMETICS + GIVEAWAY
She is one of Australia’s most successful modelling exports, but Jess Hart is more than just…
OLIVIA PALERMO & JOHANNES HUBEL FEATURE IN LA MER’S LATEST CAMPAIGN
One of world’s best looking couples, Olivia Palermo and Johannes Huebl have fronted luxury skincare line…
LANCÔME RELEASES THEIR CHRISTMAS COLLECTION, PARISIAN LIGHTS
Lancôme celebrates the radiance of Parisian end of the year festivities with a reinterpretation of the…
GET YOUR GLAM ON THIS PARTY SEASON
The party season is upon us and what better way to get yourself in the festive…
GWEN STEFANI X OPI HOLIDAY COLLECTION
uperstar Gwen Stefani has joined with OPI to release 18 new limited edition Holiday Nail lacquers,…
RIMMEL RELAUNCHES GLAM’EYES HD EYESHADOW
immel re-launches Glam’eyes hD eyeshadow by adding a fifth shade to each palette, giving you an extra…
KARL LAGERFELD X SHU UEMURA – SHUPETTE HOLIDAY COLLECTION
Get beauty ready this Holiday season with shu uemura’s newly launched collection Shupette by Karl Lagerfeld…
TIMELESS BEAUTY, NAOMI WATTS THE NEWEST FACE TO JOIN L’OREAL PARIS
conic, graceful and talented. Only some of the words to describe one of Hollywood’s leading actresses,…
BLACK OPIUM, ELEGANT YET EDGY – THE NEW FRAGRANCE FROM YSL
When YSL first launched OPIUM in 1977 he had a very particular kind of woman in…
SUMMER GETS TROPICAL WITH GORMAN X ELEVEN AUSTRALIA
Colour hits a high note this summer with gorman and ELEVEN Australia teaming up to launch…
SUPERMODEL KARLIE KLOSS JOINS THE GLAMOROUS L’OREAL PARIS FAMILY
Supermodel Karlie Kloss rules the Fashion world and now she adds her star power as one…
GET YOUR PINK ON WITH BRIGHT PINK LIPSTICK DAY THIS SEPTEMBER 26 TO SUPPORT PINK HOPE
Pink Hope is Australia’s only hereditary health charity, helping to support families with hereditary breast and ovarian…
YSL DANGEROUS REDS – NEW CAMPAIGN FEATURING CARA DELEVINGNE
Vernis A Levres the cult beauty product from YSL is a gloss, stain and lipstick all…
KISS AWAY THE BLUES WITH LIPTEMBER… PLUS WIN ONE OF THREE CARMEX LIPTEMBER PACKS
Liptember wants to get people talking about women’s mental health issues, so brighten up your pout…
TRANSFORM YOUR SKIN WITH THE NEW VISIONNAIRE BY LANCÔME
This month, Lancôme launched the extraordinary new Visionnaire Advanced Skin Corrector, advancing on the original formula first…
MODELCO LAUNCHES NATURAL SKINCARE WITH AMBASSADOR ROSIE HUNTINGTON-WHITELY
Iconic Australian beauty brand ModelCo will welcome current ModelCo ambassador and supermodel Rosie Huntington-Whiteley in Sydney…
GO MAKE UP FREE WITH KOSMEA FOR MAKEUP FREE ME THIS AUGUST
This August, go make up free with Kosmea to support cause-related charity movement, Makeup Free Me, to help…
THE FACES OF REVEAL BY CALVIN KLEIN, THE HOT NEW WOMEN’S FRAGRANCE
REVEAL Calvin Klein is the hot new fragrance by Calvin Klein. The advertising campaign features British actor Charlie…
WEAR YOUR COLOUR OF HOPE AND JOIN THE FIGHT AGAINST OVARIAN CANCER
In the spirit of its signature phrase – “Because You’re Worth It” – L’Oréal Paris is…
LORDE X M.A.C.
The pouty Queen Bee carries a dark purple lip as her signature makeup look, so it…
BOBBI BROWN LAUNCHES RAW SUGAR COLLECTION THIS WINTER
Bobbi Brown has launched its new Raw Sugar collection that features shimmering textures of sugary nudes…
AMERICAN CREW LAUNCHES ITS LATEST COLLECTION ‘INDEPENDENT’
The world’s leading men’s grooming brand, American Crew, is excited to launch its latest collection, ‘Independent’,…
TAKE A #SELFIE FOR A CHANCE AT STARDOM WITH RIMMEL LONDON
Ever dreamt of becoming a star beauty blogger? Entries are now open for the 2014 Rimmel…
ENDOTA LOVES MUMS WITH A VERY SPECIAL EXPERIMENT
We’re approaching one of the most special days in the year where we take the time…
MAYBE SHE’S BORN WITH IT – JOURDAN DUNN THE NEW FACE OF MAYBELLINE NEW YORK
Maybelline New York has announced “It” girl Jourdan Dunn as their newest spokesmodel. The London bred…
GAMES OF THRONES ACTOR KIT HARINGTON HAS BEEN ANNOUNCED AS THE NEW FACE OF JIMMY CHOO
Fans will know him better as the brooding Jon Snow from TV mega-hit Game of Thrones,…
WAKE UP WITH A BIG ONE AT THE BODY SHOP
Yep, The Body Shop‘s latest campaign is titled ‘Wake up with a big one’ and it’s…
ILLAMASQUA ANNOUNCES FRANCES CUTRI AS NEW AUSTRALIAN BRAND AMBASSADOR
Couturing Beauty favourite, Illamasqua, has announced Frances Cutri as the British company’s latest Australian brand ambassador.…
KATE UPTON – THE NEW FACE OF BOBBI BROWN
American model and actress, Kate Upton, has been announced as the new face of Bobbi Brown…
VAMFF BACKSTAGE BEAUTY: RUNWAY 3 PRESENTED BY FRANKIE
We headed backstage to catch a glimpse at the creative L’Oréal team behind VAMFF Runway 3…
KIRSTEN DUNST – THE NEW FACE OF L’OREAL PROFESSIONNEL
International film actress Kirsten Dunst has been announced as the new spokesperson for L’Oreal Professionnel. Awarded Best…
DISCOVER ENGLISH ROSE, THE NEW MAKEUP COLLECTION FROM BURBERRY
Thanks to the rise of British period dramas such as Downton Abbey, the English Rose makeup…
INTERVIEW: NICOLE WARNE FOR PRETTY SHADY
One of the biggest bloggers in the world, the gorgeous Nicole Warne, aka Gary Pepper Girl isn’t…
FLORABOTANICA BY BALENCIAGA
Actress Kristen Stewart is the face of Florabotanica’s new advertising campaign, shot by Craig McDean. The…
DOWNTOWN THE NEW FRAGRANCE FOR HER BY CALVIN KLEIN
Calvin Klein has released a new fragrance for her, DOWNTOWN, featuring Rooney Mara as the face…
BOBBI & KATIE COLLECTION
Bobbi Brown and Katie Holmes have joined forces to bring you a makeup line ideal for…
RIMMEL LONDON APOCALIPS LIP LACQUER – FEAUTURING KATE MOSS
Combining the intense colour of lipstick with a lacquer like shine, Rimmel‘s APOCALIPS Lip Lacquer is…
STYLE FOR LIFE DAY – ELEVEN AUSTRALIA JOINS UP WITH NOT FOR PROFIT ORGANISATION, HAGAR
ELEVEN Australia has teamed up with international not-for-profit organisation Hagar in a fight to end modern slavery and…
DOWNTOWN BY CALVIN KLEIN – NEW CAMPAIGN FEATURING ROONEY MARA
Calvin Klein, Inc and Calvin Klein Fragrances have released the new worldwide advertising campaign video featuring…
L’OREAL PROFESSIONNEL LAUNCHES MYTHIC OIL
L’Oréal Professionnel Mythic Oil has made its mark on the salon professional industry, becoming a cult product…
BEAUTY AMBASSADORS – L’OREAL PARIS’ FAMOUS FACES AT CANNES
The Cannes International Film Festival is in its 66th dazzling year, celebrating cinema from all around…
CK ONE COLOUR: NEW STREET EDITION
cool. confident. edgy. CK One street edition is a new collection of “wearable art” makeup…
AMERICAN CREW TEAMS UP WITH ERMENEGILDO ZEGNA FOR THE 50TH ANNIVERSARY OF THE WOOL TROPHY
American Crew rubbed shoulders with fashion industry’s elite, at the much anticipated 50th anniversary of the Ermenegildo…
NEW BEAUTY: SHU UEMURA ART OF HAIR
For the first time in Australia, Shu Uemura brings new Shu Uemura Art Of Hair –…
MY LITTLE CHLOÉS: LOVE YOUR FAVOURITE PERFUME IN A NEW SIZE
Chloe presents My Little Chloes, limited edition mini fragrances that will charm you at first sight!…
INTRODUCING EAU LÉGÈRE, THE NEW FRAGRANCE BY BOTTEGA VENETA
Like its renowned range of leather goods, Bottega Veneta has transposed its knowledge of…
MARC JACOB’S DOT PERFUME AND COUPLE NECKLACES
Marc Jacobs’s popular perfume Dot has been made even cuter, now available in a solid perfume…
BARBARA PALVIN – L’OREAL PARIS AMBASSADOR AND FACE OF THE NEW SHINE CARESSE LIP COLOUR
Today’s official L’Oreal Melbourne Fashion Festival kicked off today with L’Oreal Paris Ambassadors, Barbara Palvin and…
BEHIND THE LOOKS OF MEGAN GALE’S CAMPAIGN FOR LMFF
L’Oreal Melbourne Fashion Festival kicks off this week showcasing the best of Australian fashion, and also…
THE COLOUR GENIUS APP BY L’OREAL PARIS COLOUR RICHE
Ever spent time wondering what your beauty colour palette should be to match your outfit? Well…
OPI’S ‘OZ THE GREAT AND POWERFUL’ LIMITED EDITION RANGE
With the launch of the new Disney movie, Oz The Great and Powerful, OPI brings us six…
L’OREAL LAUNCHES REVOLUTIONARY NEW PRODUCTS IN TIME FOR LMFF
With the L’Oreal Melbourne Fashion Festival (LMFF) fast approaching, L’Oreal is launching a number of new products…
MAYBELLINE NEW YORK COLLABORATES WITH AUSSIE LABEL WE ARE HANDSOME FOR MBFWA
In their first Australian design collaboration, Maybelline New York has joined forces with We Are Handsome, the Aussie label…
MARC JACOB’S SUNSHINE EDITIONS
Marc Jacobs has released a fresh twist on his favourite feminie floral scents, inspired by sun-kissed…
KATE MOSS: THE NEW FACE OF KÉRASTASE
What happens when the world’s most iconic supermodel teams up with most luxurious name in haircare?…
MAKEUP PERFECTION WITH I’MPERFECTION
The name of Illamasqua’s newest collection, ‘I’mperfection‘, must not be taken in a negative context. In…
BELLABOX
Do you want to discover and trial well known…
LANCOME ‘IN LOVE’ 2013 COLLECTION
“Lancome- the beauty brand that delivers French elegance around the world” Bright pops of colour and…
KATIE HOLMES FOR BOBBI BROWN
What a year for Katie Holmes. I don’t think there has been a moment where she…
BRAD PITT: THE NEW FACE OF CHANEL NO.5
My Luck. My Fate. My Fortune. Chanel No.5 is Inevitable. Men want to be him and…