One of world’s best looking couples, Olivia Palermo and Johannes Huebl have fronted luxury skincare line La Mer’s latest skincare campaign Illuminating Moments, which promotes the French brand’s Illuminating Eye Gel.

The move by La Mer to pick Palermo and her equally genetically blessed hubby Johannes Huebl continues the trend of brands appointing celebrities with a big social media following to help promote their brands. Kendall Jenner for Estee Lauder, Justin Bieber for Calvin Klein and Gigi Hadid for Guess are just some of the latest campaigns which have used big names.


Palermo has already tweeted about the latest La Mer campaign, using the hastag #eyeslightup:

At time of publication, Palermo’s tweet had already generated 17 retweets.

The minute long film with Huebl is just one in a series which will be coming from the couple. We can’t wait to see more.

About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.