Bold Is Beautiful launched in 2015 to empower women and girls the world over to have big dreams and bold moves. Each country partners with local
charities dedicated to fostering women’s empowerment through education, access to wellness, and financial self-sufficiency.

In 2015 the program launched in 4 countries, the US, UK, Australia and France waxing more than 170,000 brows globally and raising almost $3million USD. This year, with the addition of 5 new markets, Benefit hopes to raise $4million for women’s charities across the globe.

Benefit Bold Is Beautiful

During the month of May, $10 from every brow wax at Myer Benefit counters Australia wide will be donated to our local charity partners; Look Good, Feel Better, Sister2Sister and Fitted for Work.

In Australia, Benefit average approximately 15,000 brow waves a month nationwide and in May 2015, 18,330 brows were waxed raising $200,000 for chosen charities. This year the aim in Australia is to wax beyond 20,000!

Benefit Bold Is Beautiful BROWS_Image

Thanks to Bold is Beautiful, Sister2Sister were able to double the amount of girls they mentor each year and this year, for the first time, they will be running programs in Melbourne as well as Sydney. Look Good Feel Better were able to add an additional 60 workshops helping 900 more women across Australia face their cancer with confidence. Whilst Fitted For Work were able to help 500 women achieve the confidence they need to seek employment through their program.


Help a good cause and book in your brow wax at Benefit this May.

Benefit counters are located at Myer. For store locations visit

For more information on Benefit Cosmetics visit


About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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