We’re approaching one of the most special days in the year where we take the time to reflect on and celebrate the most important women in our lives, our mothers, grandmothers and those irreplaceable women who have treated us like daughters throughout our lives.

To celebrate these special women, endota spa recently conducted an experiment, encouraging unsuspecting people to tell their mums how they really feel about them. Something so simple in theory, yet surprisingly so hard to do. The experiment captures the emotions from six people invited to take part in reflecting on a list of prompts such as “When I imagine my Mum, I see her…”, “Now that I’m a parent myself, I can aprpeciate that my Mum….”, “If my Mum were not around I would feel….” and asked to reflect on what their Mums mean to them. They were then asked to call their mums to talk about the emotions elicited from the discussion about their mums, and the responses are hugely emotional but overwhelmingly beautiful. endota encourages Australians to open up and tell their mums how they really feel this Mother’s Day.

Screen Shot 2014-04-24 at 4.02.28 am-thumb-400x207-149323

The outpouring of emotion in this video really reminds you of how often we don’t stop to tell our mums, grandmothers and other people how much they mean to us, and on this Mother’s Day we take inspiration from the endota loves mum campaign about the power of telling your mum how much she means to you.

To celebrate the endota loves mum experiment, endota is giving one of our Couturing readers, a Clearly Great  Skin gift pack containing ORange and Cehami cleanser, Wild Orange Spritzer, Avocado and Grass Lily skin drink, and an endota headband valued at $100.



For your chance to win, email your name and postal address to info@couturing.com by 6pm on Wednesday 7 May, 2014.

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: kath@couturing.com Twitter: @kath_couturing Instagram: @kath_ng

Leave a Reply

Your email address will not be published.