Throughout the month of May, Benefit Cosmetics will be partnering with local charities, Look Good Feel Better, SISTER2sister and Fitted for Work who are dedicated to empowering women and girls to live better and bolder lives as part of the Bold is Beautiful Project.

The San Francisco based beauty brand is most often known for their solution-oriented cosmetics and their iconic Browbar beauty services. Beginning this May, however, they will be known as the brand that is doing good while looking good!

$10 from every Brow Wax Service had at Benefit Browbars at Myer nationally throughout all of May will be donated to a local charity partner that mirrors Benefit’s belief that every woman and girl should have the chance to reach her fullest potential.

When Jean and Jane Ford founded Benefit in 1976, they introduced the world to a totally new “feel-good” approach to beauty. “After decades of helping women look and feel their best it’s time for us to take this philosophy beyond our beauty counters to make a deeper and lasting change in the lives of women and girls,” said Annie Ford Danielson, Global Beauty Authority at Benefit Cosmetics.

Jean Andre Rougeot, CEO of Benefit Cosmetics, plans to initiate the Bold is Beautiful Project around the world as part of the company’s annual drive to give back and empower women and girls across the globe.

So make sure you help out with this charitable cause this May with the Bold is Beautiful Project.

For more details of the three charities that have partnered with Benefit Cosmetics in Australia, see below.

Look Good Feel Better 

Look Good Feel Better is a free community service program dedicated to teaching cancer patients how to manage the appearance-related side-effects caused by cancer treatment. Look Good Feel Better workshops include sessions on skin care, makeup, wigs and head coverings to help patient’s better cope with side-effects including skin changes, eyebrow loss and hair loss. Each participant receives a Confidence Kit, full of skincare and cosmetic products to use as tools for application throughout the workshop.

Fitted For Work

Fitted for Work is a not-for-profit organisation and the first of its kind in Australia since 2005 and have transformed the lives of over 19,000 women. Fitted For Work provide free interview-appropriate clothing at their Personal Outfitting Service, as well as Interview Preparation, Mentoring, Transition to Work and Staying Employed Programs.


SISTER2sister’s aim is to help grow Australia’s most marginalised girls into strong independent women capable of taking their place in the world. To support and nurture our underprivileged and disadvantaged youth by breaking the cycle of suffering and experience as a result of abuse, neglect and various trauma and reversing the detrimental effects of low self-esteem by teaching them vital tools to create the future of their dreams.

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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