As one of the best known brands in brows, Benefit Cosmetics has a reputation for delivering stellar products for brows that are easy to use and last the distance. When they launch a new product, you know it’s going to be good. Their latest, POWmade Brow Pomade is another winning product that builds on their reputation for being one of the best in business for brows.


What is it?

POWmade Brow Pomade is a full pigmented brow pomade with a formulation that is waterproof and non-drying. Applied with a brush, you can apply with precision to fill, sculpt and define for luscious brows. Benefit have the dual ended angled eyebrow brush which is sold separately.

There is also an ingenious built-in brush wiper to allow you to adjust the amount of pomade on your brush for application and allow greater precision to apply to build dimension and depth. It’s also helpful to reduce product wastage.

How did I find it?

A lovely addition to the existing Benefit range, the POWmade Brow Pomade is easy to use and allowed me to create a natural finish to my brows.  The things I noticed first was the ability to adjust the amount of product using the inbuilt jar brush wiper. This really helps ensure that you don’t overdo it upon the first application. The formulation is easy to feather on the brows and you can control the way you can apply it, building up the product on your brows if you want a more defined brow. For me, I prefer to keep it low key so it was super easy to seamlessly for a natural look. It is long wearing and smudge proof and this is important to me because I always touch my face during the day. Incorporating it into my daily routine was not much of an extra effort. I usually use a crayon and then brush the brow to incorporate however this was just as effective and efficient to create a similar natural look.

If you are looking to lift your brow game then definitely worth a try.

Available at Myer, Sephora, Adore Beauty. Visit for more information





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