Beauty junkies, mark November 22 on your calendars because the limited edition Hailey Baldwin for ModelCo collection is set to launch in-store and online at Mecca Maxima! The 22 piece colour range includes a Glow Skin Perfecting Beauty Balm, a Filter Contour and Glow Cream, three different On-The-Go Cream Highlighters (including a beautiful rose glow shade) and five different Perfect Pout Semi-Matte lipsticks, just in time for the Holiday party season. As part of the launch, Mecca Maxima will also be stocking nine of the original ModelCo tanning products, including the much-loved ‘Tan Airbrush in a Can’.


As the only bricks and mortar retailer globally to stock the collection, MECCA is set to celebrate with an in-centre meet and greet at Westfield Chatswood, with customers given the opportunity to meet Hailey herself on Monday December 5 at 4:00pm.

The first 50 customers to spend $50 or more on the Hailey Baldwin for ModelCo range at the Mecca Maxima Chatswood store on December 5 will be able to meet and snap a selfie with Hailey that afternoon. A further 100 x customers who spend $50 on the range in-store will also be provided exclusive access to a VIP area, where they will be able to catch Hailey on-stage taking part in a Q&A about her collaboration.


For all of those beauty junkies who are not located in Sydney, MECCA is also hosting a competition to win flights and accommodation for you and a friend to meet Hailey during her appearance. The winner will also receive a morning of indulgence at MECCA which includes a makeup application, as well as the entire Hailey Baldwin for ModelCo range.

To enter, simply follow MECCA on snapchat at meccachat before Friday November 18 and:

  1. Watch the Snapchat story (which will be posted each day during the competition period)
  2. Create a Hailey Baldwin inspired makeup look
  3. Snap meccachat back a shot of your look explaining why you think Hailey herself would love it!

The competition is open all weekend from Friday 18 – Sunday 20 November, with the most creative entry selected as the winner, before being announced on Wednesday November 23.

The limited edition Hailey Baldwin for ModelCo collection will be available at Mecca Maxima and from November 22, 2016 until stocks last.

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

Leave a Reply

Your email address will not be published.