In celebration of World Vegan Day, MECCA MAX will be donating $2 from every product sold in-store and online from their 100% vegan and cruelty-free brand today, 1st November, to The Lost Dogs Home, an animal welfare organisation that promotes the rights, value and welfare of animals.

“Born from the shop floor, the MECCA MAX brand is a direct reflection of what our store hosts and customers want in a makeup brand. We recently transitioned to 100% vegan in answer to our community of Beauty Junkies who were looking for a vegan makeup offer that didn’t compromise on performance. We share our customers values and are proud to partner with such an incredible organisation in the Lost Dogs Home,” says Group Brand Manager Ellie Hockley, who recently orchestrated an entire campaign featuring the MECCA MAX team’s own pets!

“Their work in both championing animal welfare and caring for lost and unwanted animals struck a certain chord with us, as animal lovers we are hoping we can raise funds to support their worthy cause.”

Earlier this year the MECCA MAX brand transitioned their entire range to 100% vegan, as well as having always been cruelty free since launching in August 2017.


Visit Mecca instore or online at to support this great cause!

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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