Ad creative Street Edition

cool. confident. edgy.

CK One street edition is a new collection of “wearable art” makeup colours inspired by urban graffiti art. The collection represents a youthful and fresh faced adolescent, with a rebellious, street savvy attitude.

The gorgeous packaging features designs by renown New York graffiti artist, Miss 163,  who typically paints about youth culture and social justice themes. For the collections she has tagged the packaging with her  brightly coloured interpretation of the brand and the collection. The imagery is cute, edgy and truly unique.


Tying in with the themes of the collection, Jessica Biel’s makeup artist, Kayleen McAdams, chose the ck range to create a refreshingly different look for the actress for The Costume Institute Gala at the Metropolitan Museum of Art, fittingly, with this years theme being “Punk: Chaos to Couture”.


McAdams describes her inspiration for Jessica Biel’s look: “The look I created for Jessica Biel at this year’s Costume Institute Gala, at The Metropolitan Museum of Art, was influenced by Robert Mapplethorpe and Patti Smith. They always walked the perfect line between masculine and feminine and I wanted her makeup to have that same feel. As soon as I saw the amazing trousers she was wearing I knew I wanted to emphasize the androgynous aspect of the punk movement. I then focused on playing that up with even more obvious contouring on her cheeks, eyes, lips and brows.”


"PUNK: Chaos To Couture" Costume Institute Gala

“Jessica has gorgeous skin so I wanted to use a base that would emphasize the luminosity and look as though she was wearing nothing. The ck one 3-in-1 face makeup gives the perfect coverage so I blended it all over the face. I added a tiny bit of the ck one skin illuminator in cool along the cheekbones and down the bridge of her nose to keep the skin looking dewy. Using this highlighter made the contrast of the cheeks that much more obvious. I then used the ck one cream + powder bronzer duo in lightly golden to contour her cheekbones and blend along her chin and forehead. I went back over the cream with the bronzer powder to set the look and used a dusting of the ck one air light pressed powder in porcelain on the T-zone to keep the shine to a minimum.

To maintain the monochromatic look I again used the bronzer and blended all over Jessica’s eyes. I wanted the eye to look bare and only give the effect of shadows so I didn’t use any eyeliner. The key to this eye look was the mascara. Both Jessica and I love the look of soft mascara and it was key to giving her eyes that masculine edge. I chose the ck one color mascara in confess that looks almost gray and applied two coats on the top and bottom lashes. The shade really brought out Jessica’s green eyes.

I started by patting Jessica’s lips with the ck one pure color lipstick in whatever with my finger, really pressing it in. I used a tiny bit of ck one lipgloss in tender to give the lips dimension and to keep them looking moist.”

To get Jessica’s look head to your nearest MYER store to check out the  collection.

Jessica wore:

FOUNDATION: ck one 3-in-1 face makeup in fair 200

BASE: ck one skin illuminator in cool 100

POWDER: ck one air light pressed powder in porcelain 100

CONTOUR: ck one cream + powder bronzer duo in lightly golden 200

MASCARA: ck one color mascara in confess 810

BLUSH: ck one cream + powder blush duo in posh 300 LIP: ck one pure color lipstick in whatever 100

LIPGLOSS: ck one lipgloss in tender 810

EYELINER: ck one double-ended eyeliner in tender/vicious 100

About The Author

Georgia Walsh

Georgia Walsh is a Melbourne based make-up artist, who is passionate about making women look and feel gorgeous through good practices of skincare and of course the art of makeup application. Georgia specialises in photographic, film and beauty makeup and her training and experience enables her to create a flawless look time after time.

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