SABA is an Australian fashion institution, so it seems only right that it has made its new home in Melbourne’s extravagant Emporium. Last week, guests and media were invited to view the store, shop the latest collection, and as part of their #sabastyled campaign, were treated to a personal portrait, taken by none other than Stephen Ward.
Champagne and decadent cheese platters were offered, as a live string quartet played a selection of Coldplay, Beyoncé, and classical standards. The store echoes the design aesthetic of the brand, executed by Interior Architect, Kelvin Ho. The space reads almost gallery-esque, with clean lines and display units letting the pieces shine.
Also of note, is the amazing portraits taken by fashion photographer Rodger Deckker, featuring inspiring Australians from the worlds of art, architecture, dance, technology, and nature, displayed throughout the store. It’s refreshing to see a brand showcase their inspirations rather than look book images, and the black and white shots look more like art than they do advertisements.
The collection itself is full of SABA staples, classic cut pants, suits, dresses, but also on trend silhouettes and accessories. There is plenty of black to appease the Melbourne audience, but pops of cobalt, reds, and light greys provide a little colour. My favourite pieces were the silk shirts and pinstripe knits, artfully paired together on the mannequins posing throughout the store.
If you want to see the store for yourself, it’s located on the second floor of the Emporium, or to shop online, visit saba.com.au.
