This August, go make up free with Kosmea to support cause-related charity movement, Makeup Free Me, to help shine a light on negative self-image, which 90% of women believe is a major issue in today’s society. On Friday 29 August 2014, Kosmea will join thousands of Australian women in going make up free to make a stand for positive self-image and raise funds for a worthy cause. This year, Makeup Free Me aims to raise $250,000 for the Butterfly Foundation with 100% of funds raised going to combat negative body image and support those affected by eating disorders.
As a fundraising partner for the 2014 Makeup Free Me movement, Kosmea will donate 5% of all 10mL and 20mL Certified Organic Rose Hip Oil website sales throughout the entire campaign period to Makeup Free Me. Kosmea will also be providing their all-natural, eco-friendly Facial Cleansing Wipes to assist and encourage participating ambassadors in going makeup free on August 29th.
Kosmea CEO and Founder, Marie Jenkins says “Kosmea are proud to have a very active contribution to charity, including our ongoing efforts in Lethoso, South Africa. Closer to home, we are delighted to support Makeup Free Me’s efforts and the importance of addressing body image issues in helping women and girls to ultimately develop a positive self-image.”
The aim of going makeup free on Friday 29 August 2014 is to acknowledge the unrealistic body image expectations that women put on themselves, each other and that is absorbed from the media and social media on a daily basis. It’s about keeping it real, taking the pressure off and helping women and girls become comfortable in their own skin, inside and out, with or without makeup. The movement is a champion for self confidence, vitality and empowerment as key contributors to an overall positive self image.
So let’s all go makeup free on August 29 to help promote a cause that is very important to all women.
To register to go Make Up Free or make a donation visit www.makeupfreeme.com.au
For more information on Kosmea’s fundraising activities visit www.kosmea.com.au