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VAMFF 2016: PREMIUM RUNWAY 2 PRESENTED BY ELLE
Fashion

VAMFF 2016: PREMIUM RUNWAY 2 PRESENTED BY ELLE

There was something about VAMFF’s Premium Runway 2 that felt quintessentially Melbourne. Presented by Elle Magazine, draped silhouettes, muted colour palettes and…

By Gemma Watts · 2 min read

VAMFF 2016: DISCOVERY RUNWAY PRESENTED BY i-D
Events and Runways

VAMFF 2016: DISCOVERY RUNWAY PRESENTED BY i-D

Taking place in the iconic Melbourne Museum Precinct, the 2016 VAMFF Discovery Runway hosted an impressive…

By Caitlin Hughes · 2 min read

VAMFF 2016: PREMIUM RUNWAY 7 PRESENTED BY OYSTER MAGAZINE
Fashion

VAMFF 2016: PREMIUM RUNWAY 7 PRESENTED BY OYSTER MAGAZINE

Located in Melbourne Museum’s underground car park, the collections presented in the Premium Runway 7 show…

By Caitlin Hughes · 2 min read

VAMFF 2016: AUTUMN WINTER AT CHADSTONE THE FASHION CAPITAL
Fashion

VAMFF 2016: AUTUMN WINTER AT CHADSTONE THE FASHION CAPITAL

The Chadstone AW16 runway showcased the best of new seasons arrivals including both Australian and International…

By Claire Luongo · 1 min read

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 4 HARPERS BAZAAR
Beauty

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 4 HARPERS BAZAAR

VAMFF PREMIUM RUNWAY 4 HARPERS BAZAAR Some of the hottest styles by leading Australian designers were…

By Ghadeer El-Khub · 3 min read

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 3 INSTYLE
Beauty

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 3 INSTYLE

Virgin Australia Melbourne Fashion Festival presented Premium Runway 3 in partnership with Instyle Magazine at the…

By Ghadeer El-Khub · 3 min read

OFF RUNWAY FUN AT VAMFF
Event

OFF RUNWAY FUN AT VAMFF

Virgin Australia Melbourne Fashion Festival (VAMFF) has been kicking fashion goals this week with beautiful fashion…

By Katherine Ng · 3 min read

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 2 ELLE
Beauty

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 2 ELLE

Virgin Australia Melbourne Fashion Festival swept into Premium Runway 2 presented by Elle with beautiful slicked…

By Ghadeer El-Khub · 3 min read

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 1 MISS VOGUE
Beauty

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 1 MISS VOGUE

Virgin Australia Melbourne Fashion Festival kicked off its first Premium Runway Show last night presented by…

By Ghadeer El-Khub · 3 min read

VAMFF 2016: PREMIUM RUNWAY 3 PRESENTED BY INSTYLE
Fashion Week

VAMFF 2016: PREMIUM RUNWAY 3 PRESENTED BY INSTYLE

Camilla opened the show taking the audience on a journey to with her well renowned statement…

By Claire Luongo · 2 min read

VAMFF 2016: OPENING RUNWAY 2 PRESENTED BY DAVID JONES
Events and Runways

VAMFF 2016: OPENING RUNWAY 2 PRESENTED BY DAVID JONES

The David Jones Opening Runway 2 promised a huge array of Australian and International designers, and…

By Paige Richards · 3 min read

GET READY FOR VAMFF 2016!
Couturing TV

GET READY FOR VAMFF 2016!

VAMFF 2016 is just around the corner, and this year we are excited to partner with…

By Sarah Kensington · 1 min read

BEHIND THE SCENES AT VAMFF 2015 TARGET RUNWAY WITH COUTURING (VIDEO)
Campaigns

BEHIND THE SCENES AT VAMFF 2015 TARGET RUNWAY WITH COUTURING (VIDEO)

Catch all the action from the VAMFF 2015 Target Runway featuring Dannii Minogue, Jessica Mauboy and Giaan…

By Lisa Teh · 1 min read

VAMFF 2015 TARGET RUNWAY
Features

VAMFF 2015 TARGET RUNWAY

Target held one of the most entertaining and enjoyable shows during VAMFF. The show which was a…

By Lisa Teh · 3 min read

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 7 PRESENTED BY INSTYLE
Features

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 7 PRESENTED BY INSTYLE

Virgin Australia Melbourne Fashion Festival wrapped up their final premium runway show in celebration of Instyle magazine’s…

By Ghadeer El-Khub · 4 min read

VAMFF 2015: GQ AUSTRALIA MENSWEAR RUNWAY
Events and Runways

VAMFF 2015: GQ AUSTRALIA MENSWEAR RUNWAY

Interpretive dancers, a thumping David Bowie-themed soundtrack, and Carlton footballers – the GQ Australia Menswear runway…

By Paige Richards · 2 min read

VAMFF GRAND SHOWCASE FEATURING JOSH GOOT
Events and Runways

VAMFF GRAND SHOWCASE FEATURING JOSH GOOT

Never has a celebration of a designer’s career been held at a more appropriate time. Last…

By Gemma Watts · 2 min read

VAMFF PREMIUM RUNWAY 6 PRESENTED BY COSMOPOLITAN
Fashion

VAMFF PREMIUM RUNWAY 6 PRESENTED BY COSMOPOLITAN

Give me a C, give me an O, give me a…well, you know the rest! At…

By Paige Richards · 2 min read

BEHIND THE SCENES AT VAMFF 2015 PREMIUM RUNWAY 6 WITH RACHELLEEA (VIDEO)
Couturing TV

BEHIND THE SCENES AT VAMFF 2015 PREMIUM RUNWAY 6 WITH RACHELLEEA (VIDEO)

Catch all the action from last night’s VAMFF 2015 Premium Runway 6 as Rachel Anderson from Rachelleea takes…

By Lisa Teh · 1 min read

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 5 PRESENTED BY HARPER’S BAZAAR
Beauty

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 5 PRESENTED BY HARPER’S BAZAAR

Rae Morris and Kenneth Stoddart created sleep and clean lines as part of the beauty look created for the Premium…

By Katherine Ng · 2 min read

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 6 PRESENTED BY COSMOPOLITAN
Beauty

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 6 PRESENTED BY COSMOPOLITAN

VAMFF’s Premium Runway 6 Presented by Cosmopolitan was fun, sexy and bronzed. A sun kissed sexy makeup…

By Katherine Ng · 2 min read

VAMFF PREMIUM RUNWAY 5 PRESENTED BY HARPER’S BAZAAR
Fashion Week

VAMFF PREMIUM RUNWAY 5 PRESENTED BY HARPER’S BAZAAR

Chanelling rockstars of a bygone era, models took to the runway with thick, kohl rimmed eyes…

By Gemma Watts · 2 min read

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 4 PRESENTED BY SHOP TIL YOU DROP
Beauty

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 4 PRESENTED BY SHOP TIL YOU DROP

Wrapping up the last show of the night, Couturing headed backstage to capture all the action…

By Ghadeer El-Khub · 3 min read

BEHIND THE SCENES AT VAMFF 2015 PREMIUM RUNWAY 3 WITH SEE WANT SHOP (VIDEO)
Couturing TV

BEHIND THE SCENES AT VAMFF 2015 PREMIUM RUNWAY 3 WITH SEE WANT SHOP (VIDEO)

Catch all the action from last night’s VAMFF 2015 Premium Runway 3 as Lisa Hamilton from See…

By Lisa Teh · 1 min read

Fashion Week

VAMFF 2015 STREET STYLE: PREMIUM RUNWAY 3 & 4

By Lisa Teh · 1 min read

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 3 PRESENTED BY ELLE
Fashion Week

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 3 PRESENTED BY ELLE

Couturing headed backstage to report on the beauty beauty bits straight from day two of Virgin…

By Ghadeer El-Khub · 3 min read

VAMFF PREMIUM RUNWAY 2 PRESENTED BY FRANKIE MAGAZINE
Fashion Week

VAMFF PREMIUM RUNWAY 2 PRESENTED BY FRANKIE MAGAZINE

Frankie Magazine love nothing if not a little bit of creativity in their fashion, and from…

By Paige Richards · 2 min read

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 2 PRESENTED BY FRANKIE MAGAZINE
Beauty

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 2 PRESENTED BY FRANKIE MAGAZINE

Frankie Magazine brought all sorts of 70s glam to the runway at last nights Premium Runway…

By Ghadeer El-Khub · 3 min read

BEHIND THE SCENES AT VAMFF 2015 PREMIUM RUNWAY 1 WITH FRIEND IN FASHION (VIDEO)
Couturing TV

BEHIND THE SCENES AT VAMFF 2015 PREMIUM RUNWAY 1 WITH FRIEND IN FASHION (VIDEO)

Catch all the action from last night’s VAMFF 2015 Premium Runway 1 as Jasmin Howell from Friend In…

By Lisa Teh · 1 min read

PAGEANT WINS 2015 TIFFANY & CO NATIONAL DESIGNER AWARD
Fashion Week

PAGEANT WINS 2015 TIFFANY & CO NATIONAL DESIGNER AWARD

Design duo Amanda Cumming and Kate Reynolds (professionally known as PAGEANT), have taking out one of…

By Paige Richards · 2 min read

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 1 PRESENTED BY MISS VOGUE
Fashion Week

VAMFF BACKSTAGE BEAUTY: PREMIUM RUNWAY 1 PRESENTED BY MISS VOGUE

Virgin Australia Melbourne Fashion Festival kicked off its first Premium Runway show tonight at Central Pier…

By Ghadeer El-Khub · 2 min read

VAMFF PREMIUM RUNWAY 1 PRESENTED BY MISS VOGUE
Fashion Week

VAMFF PREMIUM RUNWAY 1 PRESENTED BY MISS VOGUE

The first of this years’ VAMFF Premium Runway series brought with it a combination of structure…

By Gemma Watts · 2 min read

BEHIND THE SCENES AT VAMFF 2015 OPENING DAVID JONES RUNWAY WITH THE VR VERDICT (VIDEO)
Couturing TV

BEHIND THE SCENES AT VAMFF 2015 OPENING DAVID JONES RUNWAY WITH THE VR VERDICT (VIDEO)

Catch all the action from last night’s VAMFF 2015 Opening David Jones runway as Vydia Rishie…

By Lisa Teh · 1 min read

COUTURING PARTNER WITH TOP BLOGGERS FOR FIRST PERSON FASHION FESTIVAL WEBSERIES
Events and Runways

COUTURING PARTNER WITH TOP BLOGGERS FOR FIRST PERSON FASHION FESTIVAL WEBSERIES

Let’s face it, fashion week isn’t just about fashion. While we want to know all about…

By Lisa Teh · 1 min read

UBER PARTNERS EXCLUSIVELY WITH VAMFF TO CELEBRATE FASHION WEEK
Fashion

UBER PARTNERS EXCLUSIVELY WITH VAMFF TO CELEBRATE FASHION WEEK

VAMFF is just around the corner and to celebrate, Uber is is officially partnering up with…

By Sarah Kensington · 1 min read

MEET THE FINALISTS FOR TARGET’S NATIONAL GRADUATE PROGRAM
Fashion

MEET THE FINALISTS FOR TARGET’S NATIONAL GRADUATE PROGRAM

Target Australia is not shy of a designer collaboration – partnering for collections with Stella McCartney,…

By Paige Richards · 3 min read

VAMFF 2015 CAMPAIGN LAUNCH
Campaigns

VAMFF 2015 CAMPAIGN LAUNCH

Thursday night saw a hidden Richmond warehouse space become a hub for the Melbourne’s most fashionable.…

By Gemma Watts · 3 min read

GABRIELLE BROWN LAUNCHES TARGET CAPSULE COLLECTION
Fashion

GABRIELLE BROWN LAUNCHES TARGET CAPSULE COLLECTION

arget is helping to ensure the future of Australian fashion shines bright, launching a capsule collection…

By Gemma Watts · 2 min read

Fashion

GABRIELLE BROWN WINS THE TARGET GRADUATE DESIGN AWARD

Target have announced RMIT University fashion graduate, Gabrielle Brown, is the winner of the inaugural Target…

By Gemma Watts · 3 min read

Beauty

VAMFF BACKSTAGE BEAUTY: RUNWAY 6 PRESENTED BY HARPER’S BAZAAR

VAMFF Runway 6 presented by Harper’s Bazaar showcased luxury in all forms. The high-end runway showcased…

By Katherine Ng · 2 min read

Beauty

VAMFF BACKSTAGE BEAUTY: RUNWAY 4 PRESENTED BY ELLE

Beauty continued to shine on the runway when Elle presented Runway 4 featuring YB J’aime by Yeojin…

By Simone Pucci · 2 min read

Events and Runways

VAMFF INDEPENDENT RUNWAY PRESENTED BY YEN

Some of the best fashion is born from independent labels, and at the VAMFF Independent Runway, a selection…

By Paige Richards · 3 min read

Beauty

VAMFF BACKSTAGE BEAUTY: RUNWAY 7 PRESENTED BY SHOP ‘TIL YOU DROP

The beauty look at Runway 07 at VAMFF could be summed up in one word: cool. The…

By Amanda Wong · 2 min read

Events and Runways

VAMFF 2014 PREMIUM RUNWAY 6 PRESENTED BY HARPER’S BAZAAR

A careful curation of 7 of Australia’s most recognised fashion houses, presented by Australia’s premier fashion…

By Gemma Watts · 3 min read

Fashion

VAMFF 2014 DAY 5 STREET STYLE

Images by Marshal Brown.

By Gemma Watts · 1 min read

Events and Runways

VAMFF 2014 PREMIUM RUNWAY 4 PRESENTED BY ELLE AUSTRALIA

A combination of structure and fluidity defined Premium Runway 4 at the Virgin Australia Melbourne Fashion…

By Gemma Watts · 3 min read

Events and Runways

VAMFF PREMIUM RUNWAY 5 PRESENTED BY COSMOPOLITAN

To sum up VAMFF’s runway 5 in one word? Bold. Some of Australia’s favourite labels, namely…

By Paige Richards · 3 min read

Fashion

VAMFF 2014 DAY 4 STREET STYLE

Images by Marshal Brown.

By Gemma Watts · 1 min read

Beauty

VAMFF BACKSTAGE BEAUTY: CAMILLA GRAND SHOWCASE

Virgin Australia Melbourne Fashion Festival’s Grand Showcase featuring Camilla was brought to life with L’Oreal Paris…

By Ghadeer El-Khub · 2 min read

Beauty

VAMFF BACKSTAGE BEAUTY: RUNWAY 3 PRESENTED BY FRANKIE

We headed backstage to catch a glimpse at the creative L’Oréal team behind VAMFF Runway 3…

By Ghadeer El-Khub · 3 min read

Beauty

VAMFF BACKSTAGE BEAUTY: DAVID JONES OPENING RUNWAY

The Virgin Australia Melbourne Fashion Festival, is the time of year that fashion people anticipate. It’s…

By Georgia Walsh · 4 min read

Beauty

VAMFF BACKSTAGE BEAUTY: RUNWAY 2 PRESENTED BY INSTYLE

Couturing heads backstage at Virgin Australia Melbourne Fashion Festival 2014’s Runway 2 presented by InStyle to…

By Ghadeer El-Khub · 2 min read

Beauty

VAMFF BACKSTAGE BEAUTY: RUNWAY 1 PRESENTED BY MISS VOGUE

VAMFF has kicked off and we headed backstage to catch all the action with L’Oreal Paris…

By Ghadeer El-Khub · 2 min read

Events and Runways

VAMFF 2014 CAMILLA GRAND SHOWCASE

“To all the women with a little bit of crazy… This is where I come from. This…

By Gemma Watts · 2 min read

Events and Runways

VAMFF 2014 PREMIUM RUNWAY 3 PRESENTED BY FRANKIE MAGAZINE

A selection of Australia’s freshest contemporary fashion designers joined forced with Frankie Magazine to present Premium…

By Gemma Watts · 3 min read

Events and Runways

MIMCO PRESENTS MEMOIRS OF A FICTIONATRIX

Never one to shy away from a luxe setting, Australian fashion icon Mimco took over Docklands…

By Paige Richards · 2 min read

Fashion

VAMFF 2014 DAY 3 STREET STYLE FEATURING EVA LONGORIA

Images by Jacob Medina.

By Gemma Watts · 1 min read

Event

REKORDERLIG LAUNCH AT VAMFF

This week super stylish and Swedish Rekorderlig Cider launched the Rekorderlig Fashion Lounge to Melbourne’s fashion elite for the star studded opening…

By Heather Kipling · 2 min read

Behind The Seams

TALKING ALL THINGS FASHION AND COFFEE WITH NICOLE WARNE, LAVAZZA STYLE CONSULTANT FOR 2014

One of the busiest fashion bloggers in the world today, Nicole Warne of Gary Pepper fame…

By Lisa Teh · 6 min read

Events and Runways

VAMFF 2014 PREMIUM RUNWAY 1 SUPPORTED BY MISS VOGUE

A carefully curated handful of Australian designers made for a show of modern classics last night.…

By Gemma Watts · 3 min read

Fashion

VAMFF 2014 DAY 2 STREET STYLE

Images by Jacob Medina.

By Gemma Watts · 1 min read

Events and Runways

STRATEAS CARLUCCI WIN THE TIFFANY & CO. NATIONAL DESIGNER AWARD AT VAMFF

The Virgin Australia Melbourne Fashion Festival (VAMFF) yesterday announced Peter Strateas and Mario-Luca Carlucci of Victorian…

By Gemma Watts · 2 min read

Events and Runways

VAMFF 2014 DAVID JONES OPENING RUNWAY SUPPORTED BY VOGUE AUSTRALIA

The opening night of the Virgin Australia Melbourne Fashion Festival always brings with it palpitating excitement.…

By Gemma Watts · 4 min read

Fashion

VAMFF 2014 DAY 1 STREET STYLE

Images by Wanda Chin and Jacob Medina.  

By Gemma Watts · 1 min read

Events and Runways

SHOW YOUR COLOURS

Ahead of the official start of Virgin Australia Melbourne Fashion Week , the city has been ramping up with…

By Paige Richards · 2 min read

Arts & Entertainment

DRESSED FOR WINTER – FASHION FILM AT ITS BEST

A combination of guilty pleasures for a Sunday afternoon, fashion and French, Dressed for Winter explores…

By Heather Kipling · 2 min read

Events and Runways

CAPTURE BEAUTY CAPTURE STYLE – VOTE FOR YOUR FAVOURITE FINALIST AND WIN!

Voting has now begun for Gusto & Elan’s ‘Capture Beauty Capture Style’ Fashion Photography Competition! After…

By Thara Vidyaratne · 2 min read

Events and Runways

GET YOUR DRINK ON AT THE REKORDERLIG LOUNGE AT VIRGIN AUSTRALIAN MELBOURNE FASHION FESTIVAL

The most fashionable place to be seen outside of the Virgin Australia Melbourne Fashion Festival is…

By Katherine Ng · 2 min read

Fashion

AJAK DENG RETURNS TO VAMFF FOR RIVER ISLAND AND THE ICONIC

Launching on Friday 21st March at the Virgin Australia Melbourne Fashion Festival (VAMFF), Australian shoppers can…

By Gemma Watts · 2 min read

Fashion

FASHION MEETS COFFEE: MICHAEL LO SORDO COLLABORATES WITH LAVAZZA

Melbourne is renown for it’s love of coffee so to celebrate the up-coming VAMFF, it seems…

By Lisa Teh · 5 min read

Events and Runways

WIN TICKETS TO VAMFF 2014 WITH NORTHLAND SHOPPING CENTRE

Want to see some of Australia’s best designers on the runway at VAMFF? Northland Shopping Centre…

By Lisa Teh · 1 min read

Fashion

THE FUTURE OF FASHION – VAMFF LAUNCH THE 2014 NATIONAL GRADUATE SHOWCASE

Gathered in South Yarra’s iconic and beautiful Como House Grand Ballroom, a selection of fashion media…

By Gemma Watts · 2 min read

Fashion

DULUX AND VAMFF REVEAL COLLABORATION WITH GORMAN AND ROMANCE WAS BORN

As an Event Partner of the 2014 Virgin Australia Melbourne Fashion Festival (VAMFF), Dulux will activate…

By Gemma Watts · 2 min read

Events and Runways

VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL (VAMFF) FASHION FILM SERIES LAUNCH

On Thursday night on the rooftop of the Emerald Peacock bar, an assortment of Melbourne’s well-heeled…

By Gemma Watts · 2 min read

Campaigns

FROM PARIS WITH LOVE

With her striking looks, the result of her exotic heritage, Melbourne girl Paris Roberts has risen to…

By Paige Richards · 1 min read

Fashion

EVA LONGORIA TO ATTEND THE MELBOURNE FASHION FESTIVAL WITH L’OREAL PARIS

Eva Longoria, actress, model and L’Oreal ambassador, will be attending this year’s Virgin Australia Melbourne Fashion…

By Gemma Watts · 1 min read

Events and Runways

THE COUNTDOWN BEGINS – VAMFF LAUNCH THEIR 2014 FESTIVAL PROGRAM

An intimate gathering of Melbourne’s well-heeled fashion media found refuge from the banality of Monday morning…

By Gemma Watts · 3 min read

Fashion

UNITED BY STYLE – DULUX X VAMFF

Dulux is proud to announce the return of the ground-breaking ‘United by Style’ project that sees…

By Gemma Watts · 3 min read

Fashion

VAMFF ANNOUNCES THE FINALISTS FOR THE 2014 TIFFANY & CO. NATIONAL DESIGNER AWARD

The Virgin Australia Melbourne Fashion Festival  is thrilled to announce Tiffany & Co. as Principal Partner…

By Gemma Watts · 3 min read

Behind The Scenes

VAMFF 2014: MODEL CASTINGS

Fresh, new and exciting is how CEO Graeme Lewsey explained the new model talent at the…

By Lena Tuck · 2 min read

Behind The Scenes

VAMFF 2014: HAIR AND MAKEUP REVEAL

Leading beauty professionals from L’Oréal Paris and L’Oréal Professional flew into the L’Oréal Head Office on Thursday to…

By Thara Vidyaratne · 2 min read