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Melbourne, Australia · Fri 4 Sep 2026 Fashion, beauty and lifestyle news
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Tag: launch

ROYAL STACKS – SHAKING UP MELBOURNE’S BURGER SCENE
Features

ROYAL STACKS – SHAKING UP MELBOURNE’S BURGER SCENE

Dani Zeini has done it again with the exciting launch of Royal Stacks, a new burger joint that focuses on delicious fast…

By Whitney Lian · 2 min read

A BEAUTIFUL PARTY AT LACOSTE
Campaigns

A BEAUTIFUL PARTY AT LACOSTE

To celebrate their opening in Emporium Melbourne, and to celebrate the release of the collection shown…

By Paige Richards · 1 min read

Beauty

BACKSTAGE BEAUTY: MYER SPRING/SUMMER ’15 LAUNCH

MYER launched its Spring/Summer ’15 collection with a beautiful collection showcasing what is on trend for the…

By Ghadeer El-Khub · 3 min read

Events and Runways

UNIQLO LANDS IN SYDNEY

For those that live close by to the Macquaire Centre in North Ryde, Sydney, expect jealousy…

By Jayme O'Donoghue · 2 min read

Fashion

GET STUCK INTO SUPERGLUE AT EMPORIUM MELBOURNE

After the success of their first flagship store in Highpoint, Glue Store is bringing their next…

By Paige Richards · 1 min read

Events and Runways

A BLOGGERS BREAKFAST WELCOMES LULULEMON TO THE EMPORIUM

When Lululemon first opened its doors in Australia, the first store was right here in Melbourne and…

By Paige Richards · 2 min read

Events and Runways

AJE LAUNCHES FIRST MELBOURNE BOUTIQUE

Chapel St has cemented its status as Melbourne’s premiere fashion hub, welcoming another celebrated Australian design…

By Gemma Watts · 2 min read

Food & Drink

YO-CHI – FROZEN YOGHURT NEVER TASTED SO GOOD

Healthy eating has just got a whole lot better with Yo-Chi, the latest brand to jump…

By Aleczander Gamboa · 2 min read

Events and Runways

SOMETHING OLD, SOMETHING NEW – H&M LAUNCHES AT MELBOURNE’S GPO

As we walked through the doors of Melbourne’s iconic GPO for the launch of H&M Australia…

By Gemma Watts · 2 min read

Fashion

THE FUTURE OF FASHION – VAMFF LAUNCH THE 2014 NATIONAL GRADUATE SHOWCASE

Gathered in South Yarra’s iconic and beautiful Como House Grand Ballroom, a selection of fashion media…

By Gemma Watts · 2 min read

Event

MELBOURNE CENTRAL ROOFTOP TENNIS CLUB

Melbournians have long made public their love affair with rooftops and things that are a wee…

By Maddison Capuano · 2 min read

Health and Wellness

YO-CHI CARLTON

Frozen yoghurt is steadily taking over Melbourne, with yoghurt bars popping up in practically every suburb…

By Maddison Capuano · 2 min read

Event

RICE WORKSHOP: LAUNCH NIGHT

As far as launches go, the opening of Rice Workshop resembled something more of a cosplay…

By Phong Tran · 3 min read

Events and Runways

FRED HATES FASHION MSFW RUNWAY LAUNCH

On the night of August 30th, Hinny Tran and Dani Boudville collaborated to bring you Fred…

By Thara Vidyaratne · 2 min read

Beauty

KOOKAI SPRING/SUMMER 2013 COLLECTION LAUNCH

Tuesday the 20th of August saw Kookai officially launch their new Spring/Summer 2013 collection. As the…

By Thara Vidyaratne · 4 min read

Campaigns

EVENT: FASHION MEETS ART AT GUSTO & ÉLAN

Imagine stepping into a crystal cave infused with opalite colours and dazzling patterns- that was the…

By Thara Vidyaratne · 2 min read

Food & Drink

KWENCHER PALE ALE: THE REMEDY FOR WHAT ALES YOU

Hidden in the heart of the Moroccan Mountains, a couple connected over peach iced tea and…

By Meredith Eriksson · 2 min read

Events and Runways

HAWKEYE VINTAGE POP-UP STORE LAUNCH

Friday night found Greville St teeming with excitement. If the sweet beats of DJ Rominajé didn’t…

By Thara Vidyaratne · 3 min read

Events and Runways

HONOUR AMONG THIEVES – CHAPEL STREET STORE LAUNCH

Chapel Street was animated with local trend setters last Thursday at the store launch of Roy…

By Jax Cardona · 1 min read

Arts & Entertainment

I AM ELEVEN DVD LAUNCH

Whether you were a brainy bookworm, a class clown or a solitary schoolyard curiosity, there’s a…

By Stephanie Winkler · 4 min read

Events and Runways

LAUNCH: TRANSEASONAL 2013 COLLECTION BY SONYA KRAAN

Gusto – [guhs-toh], noun – a keen appreciation, individual taste, zest, spirit Élan – [ey-lahn, āˈlän;],…

By Thara Vidyaratne · 2 min read

Events and Runways

MUSE A/W EXHIBITION LAUNCH PARTY

The leading destination for contemporary fashion and culture, Melbourne’s GPO, celebrated the new season of autumn/winter…

By Anne Hasegawa · 2 min read

Events and Runways

KOOKAI COLOURS OF THE NIGHT A/W 2013 LAUNCH

The Australian Centre for Contempory Arts played host to the launch of Kookai’s The Colours of…

By Annabelle Macgugan · 2 min read

Events and Runways

DONKEY SKIN COLLECTION LAUNCH PRESENTED BY JESS DEMPSEY

The tale of Donkey Skin recounts that of a princess who asks of her king: a…

By Jade Lynn Goh · 2 min read

Events and Runways

PENTHOUSE MOUSE ’13 OPENING PARTY

Ever since their 2007 conception, Penthouse Mouse is arguably one of the most anticipated events of…

By Jade Lynn Goh · 2 min read

Events and Runways

AGENT PROVOCATEUR LAUNCHES IN AUSTRALIA

On Valentine’s Day this year, the seductive intimates label, Agent Provocateur celebrated the launch of their…

By Anne Hasegawa · 2 min read

Campaigns

WRANGLER A/W13 CAMPAIGN

The latest campaign by Wrangler has offered an innovative autumn and winter fashion range. Reaching out…

By Annabelle Macgugan · 2 min read

Events and Runways

KARA BAKER BEACH COLLECTION LAUNCH

The unique designs of Kara Barker are once again available for public consumption with the launch…

By Annabelle Macgugan · 3 min read

Events and Runways

MSALM: LAUNCH OF SUGAR ‘N SPICE JEWELLERY

Fascinated with magic and mysticism, My Secret Agent Lover Man jewellery whispers tales of exotic places,…

By daniellelynn · 2 min read

Events and Runways

PIERRUCI MADE TO MEASURE LAUNCH

Pierucci Men’s Outfitters has gone back to their old roots, doing what they’ve done best since…

By Khoa Nguyen · 2 min read

Events and Runways

LIFEWITHBIRD HAWKSBURN STORE OPENING

Last Thursday, fashionistas escaped from Melbourne’s sweltering heat wave to come and celebrate LIFEwithBIRD‘s 5th store…

By Anne Hasegawa · 1 min read

Events and Runways

ONE THOUSAND CRANES + STYLE ME 365 LAUNCH

In support of the future of unique Australian fashion, One Thousand Cranes launched their opening exhibition…

By taylahkleid · 2 min read

Food & Drink

HE SAYS SHE SAYS; FINE FOOD AND FABULOUS DESIGN

The smooth sounds of double bass and slick keyboard thrust together and lingered in the air,…

By Lena Tuck · 2 min read

Events and Runways

MASTERMIND JAPAN @ MARAIS

Mastermind Japan, an exclusive label from Japan designed by literal ‘mastermind’ Masaaki Homma launched its collection…

By Anne Hasegawa · 2 min read

Events and Runways

BMW CAULFIELD CUP RACING SEASON LAUNCH

The racing season exploded in an array of lights and colour as Carousel welcomed guests to the launch…

By Darby-Perrin Larner · 2 min read

Fashion

BASSIKE HAWKSBURN OPENING BREAKFAST

We are greeted with croissants, apricot Danishes and fresh coffee upon arrival at Bassike Hawksburn’s launch breakfast- the…

By Gemma Watts · 3 min read

Fashion

TSEN AUTUMN/WINTER 12 LAUNCH

Last night was the official launch of Tsen’s new Autumn/Winter 12 collection, hosted by designer Adam Tsen at…

By Lisa Teh · 2 min read

Fashion

THANK YOU – COUTURING LAUNCH GIFTBAGS

  Couturing were lucky enough to have some fantastic giftbag sponsor for their recent launch event.…

By Lisa Teh · 3 min read