To celebrate their opening in Emporium Melbourne, and to celebrate the release of the collection shown at NYFW, Lacoste opened their doors to indulge in a party built around the theme of their latest campaign – Life is a beautiful sport.

Setting the scene with a dj, green screen photo booth, and more, we were welcomed into the beautifully furnished store for champagne, and of course, a little shopping.


The store is brilliantly set out, complete with an enviable accessories and pick & choose polo walls, with classic Lacoste pieces through to their on trend wear. As for the collection shown at NYFW, think pastels, geometric prints, and luxe fabrics.


If you need to inject a little sports luxe into your wardrobe, you’ll find Lacoste on level 1 of Emporium Melbourne across from Uniqlo.

Images courtesy of Lacoste Australia 

About The Author

Paige Richards

Paige's nitpicking of misspelt menu items led her to find her love of editing. Living in her adopted city of Melbourne, she is ever in pursuit of the perfect coffee, and the perfect little black everything. And like the wise Carrie Bradshaw once said, she keeps her money where she can see it - hanging in her closet.

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