OROTON will be launching a resort-ready summer capsule collection created for the Australian lifestyle and appearing in the brands signature relaxed, modern, and luxurious aesthetic.
To celebrate, they have partnered with the Great Barrier Reef Foundation on an exclusive series of bag charms that pay homage to the Reef’s striking beauty and unique underwater landscape and accessorise beautifully with the summer capsule collection.
The Australian lifestyle brand will donate 100% of profits from all charm sales to the Great Barrier Reef Foundation, to support the important work they do to preserve one of Australia’s natural treasures for generations to come.
Mark Newman, CEO and Managing Director of Oroton Group, said: “We are thrilled to work with the Great Barrier Reef Foundation with the release of our bag charm series, created to celebrate and support the iconic landmark that is the Great Barrier Reef. The Reef is a national treasure and we know that our customers join us in wanting to do something to help secure the future of the Great Barrier Reef.”
Anna Marsden, Managing Director of the Great Barrier Reef Foundation, says: “The Great Barrier Reef Foundation is honoured to be working with one of Australia’s iconic companies, Oroton – to help another Australian icon, the Great Barrier Reef. The funds raised through this partnership will be directed towards projects with large scale impact developing solutions to the many threats facing our Reef. Through this partnership, Oroton is providing all Australians with the opportunity to help secure a future for the Great Barrier Reef.”
Capturing the colour graduations and essence of the Reef, the four charm designs are a tribute to Australia’s natural environment and vibrant fauna. The shapes of starfish, seahorse, coral and turtles are made with Oroton’s signature quality leather materials and craftsmanship.
Oroton’s eight-piece summer capsule channels the laidback ease of Australia’s coastal lifestyle, in contemporary form. Taking distinct inspiration from nautical themes, the collection is ready for any summer scenario with beachside, weekender and backpack styles in the popular Journey Whipstich design. Iconic stripes also feature in the striking navy and red silk scarf styles, adding polish to a summer look. The intricate detailing and luxurious materials alongside relaxed shapes from this collection can take the wearer from the city to the beach.
Striking colours and colour ease both inform the new styles and fabrications of the Castaway range, with navy, tan and white colourways injected into versatile large tote and pouch sizes for beachside and urban adventures alike. A fresh spirit of summer fun awaits with the limited-production luxe leather bat and ball set and Castaway leather towel holder.
Visit www.oroton.com.au to shop the range.
For more information on the Oroton x Great Barrier Reef Foundation visit https://www.barrierreef.org/donate/oroton-partnership