Congratulations on the launch of Broad Radio! It’s such an exciting concept and unique in its offering here in Australia. Tell us a bit about how it came about and how long has this been in the works?
Thank you! Broad Radio came from a conversation I had with a friend at a radio conference in Berlin. We’d thrown around the idea of radio by women, for women. When I got home to Melbourne I wanted to jump right in and start asking women I knew what they thought and if they’d like to be involved. There seemed to be a common theme in their responses – where is the content for women in the media like me? I felt like I’d located a gap in radio and wanted to explore that.
I love that it aims to put women first but is still all about inclusivity. Why is it important for you to have this as the mantra for Broad Radio?
We want to increase diversity in Australian media, particularly in radio. So that means inviting people from all walks of life to be on air. It will also give us a better quality show with more varied and insightful discussions.
The target audience is women over forty, but this should also appeal to a ‘broad’ audience who want to be that bit more informed about the world.
I hope that listeners will feel a sense of community from Broad Radio. I hope they tune in and think ‘I recognise that in myself’ or ‘I’m so glad she told me that.’ I hope they feel empowered to share their own stories with people in their lives and that topics which were once considered taboo are now discussed freely. The conversations will sound a little different but I really hope the audience embraces that and gets involved. Also, I hope they have can have a laugh with us!
What are some of the topics/segments people can expect to hear on Broad Radio?
Already we’ve covered everything from women in sport to juggling careers and family, the proposed new cyber-bullying laws to ending violence against women, female pleasure to what on earth do we take when we have to bring a plate? Women in their forties and beyond have a unique outlook on life. We’re often juggling kids, careers, families and have a different type of role model. We have a lot in common but we also come from different places, so I hope the discussions on Broad Radio reflect both those things.
Listen to Broad Radio at broadradio.com.au and join the conversation on the Facebook page.