In celebration of Peroni’s partnership with The Australian Open, Peroni is launching a range of Italian-style activations and initiatives for fans to engage with, both court-side and at-home.

For those making a trip to the Australian Open, beginning todya, Peroni has created a custom-designed Peroni Aperitivo Bar within Grand Slam Oval, complete with delicious Aperitivo offerings and direct access to Rod Laver Arena, making it a premium destination for fans. The innovative space draws inspiration from classic Italian architecture with a crisp blue and white palette, creating a Mediterranean courtside oasis. The contemporary design has been developed with a premium experience in mind and includes various zones to pause and play, with spacious seating pods and a fan-friendly virtual ordering system. The iconic Peroni blue ribbon is present through the shape of the bar, the furniture and a series of striking custom-designed “blue ribbon seating areas”. The activation embodies Peroni’s Italian values of quality and craftsmanship.

Peroni will bring premium Italian-style hospitality to the AO, providing fans with a true taste of Italy. Fans attending will have the opportunity to enjoy Peroni while they take in the thrills of Grand Slam tennis from February 8th – 21st 2021.

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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