After what can be kindly-called a tumultuous few years for the Barkins name, they are well and truly back! And with great style I might add. The store, newly relocated from their Spencer Street DFO location to the fabulous new QV store, looked like a brand new… well, brand!
Last week, Barkins treated those fashion savvy Melbournians to a “welcome back” party full of excitement and celebration for a brand once thought dead. Once closely related to Table 8, the label now in new hands with Frat House. Speaking to the staff, I discovered what was different about this revival. Under a new marketing and branding team, the brand has been refreshed and is now presenting a more mainstream label in a more functional location, ready for all those clued in business-ites and shoppers who want beautiful work wear for less.
Is this same brand, different packaging? I was rest-assured, no. Presenting a much more commercial collection with ready-to-wear basics for the recently graduated with a price that will suit. A basic tuxedo crop at $60, is a bargain in my books and a simple basic black shift at the same rock-bottom price. Truly, this is a whole new brand.
The launch was a fun chance to catch up with the staff and marketing crew and find out what was really behind the new store. Not only that, but a candy bar full of goodies was also a pleasure. Thank you Barkins and Silver Leaf PR for your hospitality and all the best with the new store.
Check out Barkins at QV or shop online here to find more of these amazing pieces for anywhere work wear or semi-casual occasion.