MAXimise both your beauty cabinet and makeup bag with MECCA’s new signature brand of makeup, MECCA MAX. The hottest new brand has launched at MECCA Maxima with a massive 206-strong product line-up across skin, complexion, eyes, lips, nails, lashes and beauty tools.

And being made by beauty junkies, for beauty junkies, every product is designed for experimentation, personalisation and play.
The ones to watch? A collection of 25 ‘MAXimiser’ products that hero the range, with stand-outs including eye and skin primers, a strobing stick, an artistry palette and a double-ended mascara. Plus the entry-level price point means items range from just $5 to $45, making MECCA MAX accessible to beauty novices and devotees alike.

MECCA Brands founder and CEO Jo Horgan says MECCA Max underscores MECCA’s commitment to delivering the ultimate beauty experience to its customers.
“The launch of this new signature line is one of the most important milestones in our business and has been three years in the making. MECCA MAX was born out of our community of in-store hosts and MECCA beauty junkies who delivered their ideas, inspiration, expertise and passion to create this collection,” Ms Horgan said.


Since its launch earlier this month, the range has been a hit with MECCA fans and to celebrate, MECCA has brought out the MECCA MAX ‘Max the look bag -Bold Gold’ You can try out a glam new look with this sparkling set of on-trend MECCA MAX products and application tips to achieve a midas-touch gold eye and mega skin illumination! Start your very own bite-sized beauty haul with a base of Bring on Bright Illuminating Primer to inject maximum halo effect on the skin, then invited The Illuminati in Spotlight for a gold-foiled eye to help max your wink. For a luxe lip with mirror ball glitz, there’s the Shimmer Shot Lip Glitter in Zillionaire. Use separately or together for a fully customisable bigger-than-bright look, then lock up your style with Maximum Security Setting Spray to keep glowing until sunrise.


Included in the ‘Bold Gold’ Max the Look bag:
 Bring On Bright Illuminating Primer 30ml
 The Illuminating Metallic Foil Eyeshadow in ‘Spotlight’
 Shimmer Shot Lip Glitter in ‘Zillionaire’
 Maximum Security Makeup Setting Spray 50ml
MECCA MAX’s new Max the Look bag, $50 AUD | $55 NZD is available 22nd August 2017, exclusively at Mecca Maxima, MECCA in Myer and

MECCA MAX is available exclusively at Mecca Maxima stores, MECCA in Myer stores and at

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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