As far as brand ambassadors go, there is no personality more perfect for Yellowglen than dynamic creative Samantha Wills. Since founding her own jewellery line at the age of 21, Wills has gone from strength to strength, becoming one of Australia’s top fashion exports who now splits her time between New York and Sydney.
A long time collaborator of the brand, Wills will use her strong design and branding credentials to work on creative campaigns, product launches and a range of exciting projects.
The announcement comes at the perfect time with Yellowglen re-introducing their iconic “bubbly girl” which was their signature from 2000 to 2010. Like the modern women, the Yellowglen bubby girl has evolved and these days she’s all about the sparkle!
Speaking about Wills’ appointment as the face and Creative Director of the brand, Yellowglen Senior Brand Manager, Astrid Oakley said “Samantha is ambitious, she’s charismatic, she sparkles and lights up the room, and everyone wants to be around her. It makes sense for her to become the face of Yellowglen as we reintroduce the ‘bubbly girl” in a beautifully modern way.”
To celebrate her debut as Creative Director, Wills has added her special touch to the Yellowglen Yellow bottle. She also fronts a new campaign for the brand bringing to life the tagline ‘She leaves a trail of glitter wherever she goes.’
Speaking about her appointment, Wills said “To me, Yellowglen has always been an Australian icon of celebration. With such a long-standing heritage as the cork to pop, I looked at the milestone moments in Yellowglen’s history for inspiration. My limited edition yellow design pays homage to the original ‘bubby girl’ and epitomises her beautiful, charismatic, social and sparkling personality. I wanted to design a bottle that truly reflects today’s ‘bubbly girl’.”
Wills was on hand to celebrate with the Yellowglen family and select media in an intimate event in Sydney. Inspired by Wills’ New York vibe and luxe bohemian aesthetic, the event was held in an industrial warehouse space decorating with lots of yellow sparkle. A beautiful tower of limited edition Yellowglen Yellow bottles formed the perfect centrepiece for the vibrant celebration.