Author Jayme O'Donoghue

The Zimmerman NYFW show  is always a very proud moment for us Australians. Showing for the fourth time at NYFW, the mega star designer sisters, Nicky and Simone Zimmerman, have done an extraordinary job...

Brands traditionally associated with sophisticated and structured looks for the working woman, made collections a little bit more playful and up beat on this Spring Style MSFW catwalk hosted at the week's Hub....

Confidence, empowerment and standing out from a crowd were the ideas behind the Taking Shape Runway at Melbourne Spring Fashion Week yesterday. TS14 Plus put on a fun and buoyant show, celebrating and...

For those that live close by to the Macquaire Centre in North Ryde, Sydney, expect jealousy to come your way. Japanese retailer phenomenon, UNIQLO, has announced it plans to make the shopping centre its first...

G-Star Raw and Pharrell Williams. You can't get a much cooler combination. Both known for being on the edge of all things hip, modern and cutting edge, the brand and mega star...

Paris Fashion Week 2014 showed some of the most brilliant, humorous and inspired clothes of the entire fashion season. What appeared throughout Paris Fashion Week was a juxtaposition of fun, sassy and...

Having studied at a fashion school in London for six months, London Fashion Week is the fashion event I most look forward to. During the week, designers present sassy, innovative and just plain cool...

This year New York Fashion Week was set amongst the cold, blizzards and artic freeze temperatures. Yet, the fashion elite were still on cue, never wavering from looking like they stepped straight out from...

It’s an exciting day for those who love the beautifully dark side of fashion. Highly successful Australian fashion label, Zambesi announced today they will show their Spring Summer 13/14 collection at...

They say all roads lead to one. And in the fashion world, that road is Paris. Paris Fashion Week encapsulates all that true fashion is about- drama, creativity, total luxury, lust and effortlessness. Despite...

Now ladies, don’t get you knickers in a knot, but from this coming Thursday, Bendon Lingerie are having a hugely fabulous sample SALE. With up to 75% of end of season styles, the sale also includes discounts...

Need a label to take you perfectly from “office to cocktail”? Love luxury basics in gorgeous colour palettes? Crave brands that evoke grace and elegance? Well, Australian label, Howard Showers, is just the...

A cold spell hit most of Europe throughout January, but rain, hail, shine or snow, nothing was stopping Haute Couture Fashion Week 2013. The glamourous fashion pack were in full force, most embracing the cold...

You would have to be crazy not to lust over at least one Camilla and Marc piece each season.  This Autumn/Winter 2013, the label’s collection, “The Fundamentals”, is yet another exquisitely, dreamy...

In love with Lover the label? Constantly wish you had an entire wardrobe full of Lover pieces? If you’re anything like us, when it comes to the beautiful Aussie label you’re like a kid in a candy shop....

Fashion is a glamorous world. Haute couture, Chanel shows, Prada shows, Anna Wintour, Karl Largerfeld, Patrick Demarchelier...did I mention Chanel already? It masks the sweat, blood and tears, leaving only a...

Fashion is a powerful influence  and those behind it's scene can create large social changes, effecting the way we think. Therefore, working in the fashion industry it is important we don't take this power...