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Melbourne, Australia · Tue 29 Sep 2026 Fashion, beauty and lifestyle news
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Author: Jayme O'Donoghue

Although sounding cliché, fashion is Jayme’s passion. It is her means of expression and wonderment and is often swept up in thinking she is Carrie Bradshaw writing on her style musings and ideas. Jayme’s dream is to write for the fashion bible, Vogue and she is currently an Editorial Intern at Melbourne’s premier free magazine, Fashion Journal. She has interned at fashion and lifestylePR company, Spice and Soul, volunteered at Melbourne’s fashion weeks and done work experience at Cleo, Shop Til’ You Drop and Dolly.
AUSTRALIAN DESIGNERS TAKE NEW YORK: ZIMMERMAN NYFW AW15
Features

AUSTRALIAN DESIGNERS TAKE NEW YORK: ZIMMERMAN NYFW AW15

The Zimmerman NYFW show  is always a very proud moment for us Australians. Showing for the fourth time at NYFW, the mega…

By Jayme O'Donoghue · 2 min read

SPRING STYLE ON THE HIGH STREET
Events and Runways

SPRING STYLE ON THE HIGH STREET

Brands traditionally associated with sophisticated and structured looks for the working woman, made collections a little…

By Jayme O'Donoghue · 3 min read

MSFW TAKING SHAPE RUNWAY
Events and Runways

MSFW TAKING SHAPE RUNWAY

Confidence, empowerment and standing out from a crowd were the ideas behind the Taking Shape Runway…

By Jayme O'Donoghue · 2 min read

Events and Runways

UNIQLO LANDS IN SYDNEY

For those that live close by to the Macquaire Centre in North Ryde, Sydney, expect jealousy…

By Jayme O'Donoghue · 2 min read

Fashion

PHARRELL REVEALS NEW ECO FRIENDLY DENIM COLLECTION

G-Star Raw and Pharrell Williams. You can’t get a much cooler combination. Both known for being…

By Jayme O'Donoghue · 2 min read

Fashion

FROM PARIS FASHION WEEK WITH LOVE

Paris Fashion Week 2014 showed some of the most brilliant, humorous and inspired clothes of the…

By Jayme O'Donoghue · 3 min read

Fashion

LONDON FASHION WEEK 2014

Having studied at a fashion school in London for six months, London Fashion Week is the…

By Jayme O'Donoghue · 3 min read

Events and Runways

NYFW14 THE TRENDS YOU NEED TO KNOW NOW

This year New York Fashion Week was set amongst the cold, blizzards and artic freeze temperatures.…

By Jayme O'Donoghue · 3 min read

Events and Runways

ZAMBESI TO SHOW AT MBFW AUSTRALIA

It’s an exciting day for those who love the beautifully dark side of fashion. Highly successful…

By Jayme O'Donoghue · 2 min read

Events and Runways

PARIS FASHION WEEK A/W 13/14 TREND REPORT

They say all roads lead to one. And in the fashion world, that road is Paris.…

By Jayme O'Donoghue · 4 min read

Fashion

BENDON LINGERIE SAMPLE SALE

Now ladies, don’t get you knickers in a knot, but from this coming Thursday, Bendon Lingerie…

By Jayme O'Donoghue · 2 min read

Fashion

HOWARD SHOWERS’ MODERN ROMANCE

Need a label to take you perfectly from “office to cocktail”? Love luxury basics in gorgeous…

By Jayme O'Donoghue · 2 min read

Fashion

2013 PARIS HAUTE COUTURE FASHION WEEK STREET STYLE

A cold spell hit most of Europe throughout January, but rain, hail, shine or snow, nothing…

By Jayme O'Donoghue · 1 min read

Fashion

THE FUNDAMENTALS: CAMILLA AND MARC A/W 2013

You would have to be crazy not to lust over at least one Camilla and Marc…

By Jayme O'Donoghue · 4 min read

Fashion

LOVER JUMBLE SALE

In love with Lover the label? Constantly wish you had an entire wardrobe full of Lover…

By Jayme O'Donoghue · 1 min read

THE TALES OF A FASHION INTERN
Fashion

THE TALES OF A FASHION INTERN

Fashion is a glamorous world. Haute couture, Chanel shows, Prada shows, Anna Wintour, Karl Largerfeld, Patrick…

By Jayme O'Donoghue · 6 min read

Charity

FASHION FOR A CAUSE: GEORGE, GINA & LUCY

Fashion is a powerful influence  and those behind it’s scene can create large social changes, effecting…

By Jayme O'Donoghue · 4 min read