Jag, the original Australian denim brand, is back with a fashionable vengeance. With 15 new denim styles in tow, Jag Denim is ready to update your wardrobe staples.

The JAG “Made To Fit”  collection includes 15 new denim fits to choose from.

JAG’s team of denim designers have slaved over every detail of the new collection to bring you a full range of premium quality denim, exclusive and individual washes, unique fits with an emphasis on creating the perfect fitting jean for him and her.

The 15 new fits cover the most popular styles of denim including skinny, slim, straight and boyfriend – in a range of rises, ankle lengths and washes. Finding your fit is like discovering a custom pair of jeans – made for you! JAG has named its denim fits after famous denim lovers. “The Twiggy” is super skinny and “The Bianca” has long legged 70’s styling. For him, “The Dean” is named for its cool relaxed look.

This season JAG womenswear is inspired by weekends spent relaxing in the park, featuring Melbourne maps, vintage motifs and quirky statement tees. Easy day dresses and cosy knits are paired back with a great range of statement jackets in the season’s latest shapes. The super soft leather Biker Jackets in black and tea rose, the Hooded Parka and the Four Pocket Parka are must haves for trans-seasonal dressing.

The menswear range features true indigo dyes, statement prints and slogan tees that speak to the brand’s devotion to denim. Cosy but lightweight knitwear is perfect for layering with the Canvas Jacket and Blazer. Shirts in bold checks, ditsy prints, classic white and super soft chambray are all paired back with denim for weekend day-to-night dressing.

The full range is available now at jag.com.au, or one of JAG’s 24 stores nationally.

For your chance to win one of five $100 JAG vouchers enter using the form below!

Jag competition

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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