COTTON ON DENIM STRONGER THAN EVER AFTER 25 YEARS
With a 25 year history, it may be a fair assumption that a design house might lose touch with the modern. The very opposite is the case...
‘ALL MY FRIENDS ARE MODELS’ FOUNDER JOINS JAG
JAG continues to celebrate the success of their ‘MADE TO FIT’ campaign, with an enthralling third instalment featuring stylish newly...
DION ANTONY AND ANNA FELLER JOIN JAG’S ‘MADE TO FIT’ CAMPAIGN
Iconic Australian denim brand JAG continues its devotion to denim and celebrates its new brand identity, with the launch of a meaningful...
VIDEO: ALEXANDRA SPENCER STARS IN JAG MADE TO FIT CAMPAIGN (WATCH)
Iconic Australian denim brand JAG has this week unveiled the second captivating installment of their MADE TO FIT campaign, which captures...
JAG REVEALS ‘MADE TO FIT’ CAMPAIGN WITH ALEXANDRA SPENCER AND MORE
Iconic Australian denim brand JAG continues its devotion to denim and celebrates its new brand identity, with the launch of a meaningful...
WIN ONE OF FIVE $100 VOUCHERS THANKS TO JAG
Jag, the original Australian denim brand, is back with a fashionable vengeance. With 15 new denim styles in tow, Jag Denim is ready to update...
7 FOR ALL MANKIND OPENS IN EMPORIUM MELBOURNE
Cult label, 7 For All Mankind has finally brought its Californian style to Australia, with the official opening of its first concept boutique at...
WHY DENHAM IS A MUST FOR DENIM
Internationally renowned denim expert, Jason Denham, has brought his jean's empire to Australia with the Denham pop-up store at The Emporium....
CONCEPT STORE DEDICATED TO SWEDISH FASHION LAUNCHES IN MELBOURNE
The Waiting Room team believe in passion, loving what you do, pursuing your dreams and the notion that anything is possible. In celebration of...
STYLE & CO: TAMIKA RUDD OF CO. BY COTTON ON
Every woman needs her wardrobe staples, just ask Tamika Rudd, head designer of Co. by Cotton On. The latest collection is made up of key pieces...
GAP DENIM- HOW DO YOU BLUE?
To celebrate 40 years as the global leader in denim, heritage brand Gap has launched the How Do You Blue competition. How Do You Blue is...
GUESS MENSWEAR LAUNCHES IN AUSTRALIA
For the first time, GUESS Mens collections will be available on GUESS.com in Australia, beginning with the release of the Fall...
WRANGLER’S FESTIVAL CAMPAIGN
Looking for another reason to love the festival season? Wrangler have just launched their festival collection, wrapping you in a psychedelic realm of...
EDITOR’S TEST: CALVIN KLEIN JEANS RCKR KICK
It's official - the flare is back. Let's be honest - seeing Calvin Klein Jeans' new range featuring the style did leave me...
FASHION FOR A CAUSE – JEANS FOR GENES DAY’S 20TH ANNIVERSARY
Denim; it's our unofficial uniform. A good pair of jeans can take you anywhere and make you feel incredible. Jeans for Genes day is more than an...
WRANGLER NOISE COLLECTION
Step back in time and relive the 60s and 70s of rock ‘n’ roll youth culture in the latest collection by Wrangler, NOISE. This capsule...
IN PREPARATION FOR WINTER
In all the midst of fashion week chaos and an unforgiving cold, I have managed to keep myself preoccupied from the hundreds of MBSFW posts clogging...
IMOGEN POOTS FOR ASOS MAGAZINE
Gracing the cover the of the ASOS Magazine's April issue is the vibrant and fun actress, Imogen Poots. The English beauty and rising star will be...
ASOS DENIM HUB LAUNCHES
What do Ridley, Elgin, Marney, Brady, Saxby and Lennox all have in common, aside from names that sound like characters from a psych-rock version of...
MENSWEAR TRENDS F/W 2013
The men in the Southern Hemisphere do have one saving grace in the sartorial arena; winter in the South is only a few months away from the...
SUMMER DENIM – WEAR IT YOUR WAY
Nothing signifies the beginning of the warmer months like the appearance of denim shorts, however the beauty of denim is its ability to emerge in...
WRANGLER’S HYDRATING JEANS
Pulling together a cohesive and stylish ensemble before work, school or play each day can be a monumental effort given the time-limitations of your...
MICK JAGGER EXCLUSIVELY WEARS JBRAND
“Anything worth doing is worth overdoing.” Mick Jagger’s pout and skintight escapades epitomized the unapologetic decadence of the 80s....
SPRING/SUMMER DENIM TRENDS
Denim is one of the oldest most popular fabrics, used for centuries all over the world in myriad different forms. In 1969 a writer for American...