Cult label, 7 For All Mankind has finally brought its Californian style to Australia, with the official opening of its first concept boutique at Melbourne’s premium Emporium shopping complex launching the label down under last week.

The guests enjoyed SoCal-inspired canapés and delicious Absolut Vodka cocktails, and got to experience 7 For All Mankind’s exceptional product offering for men and women across denim, sportswear, footwear and eyewear, all within a true luxury shopping setting. Aside from the stunning store fitout, guests were also treated to the personalised jean fitting and personal shopping that all will on offer at the store…definitely a highlight and if you dread shopping for denim, it’s definitely a service worth indulging in.

The store itself features design characteristics similar to other 7 For All Mankind retail spaces and focuses on clean architectural lines and industrial elements.  The space utilises mixed materials such as oak, white marble and concrete. Beautiful found objects are used as accents to the light-filled space.

The store is found at shop G37, Emporium Melbourne, 287 Lonsdale St.

Images courtesy of Karon Photography.


About The Author

Paige Richards

Paige's nitpicking of misspelt menu items led her to find her love of editing. Living in her adopted city of Melbourne, she is ever in pursuit of the perfect coffee, and the perfect little black everything. And like the wise Carrie Bradshaw once said, she keeps her money where she can see it - hanging in her closet.