Internationally renowned denim expert, Jason Denham, has brought his jean’s empire to Australia with the Denham pop-up store at The Emporium. Featuring a tried and true religion of “convention prevents progress” these guys are it-and-a-bit and are fast becoming the leaders in denim.

Visiting the Denham pop-up store at The Emporium one thing was clear – these guys knew denim. Founded in 2008, the small team of artisans, with over half a century of knowledge, work hard to perfect every fine detail in their jeans. Blending a subtle Danish modernity with cutting edge Japanese denim techniques means a perfectly balanced and ultra comfortable pair of jeans – some of the most comfortable this writer has ever worn.

At the Denham pop-up jeans are repaired, tailored and customised free of charge so you are given the perfect fit, for a lifetime – they are guaranteed for life as they do repairs whenever you need. These are jeans built to last, and when they eventually give you can come back to give them a second life!

Speaking with the local team instore, it was clear their knowledge was just as sound as the designers based in Amsterdam and Tokyo, as I was shown through examples of repaired and tailored denim showing refined and detailed skill. Definitely people I would trust with my denim for repairs.

This is a must-visit for all denim lovers. Denham can be found at The Emporium as a pop-up and soon to be included as part of the Superglue store.


About The Author

Thom Whilton

Thom Whilton is co-Founder and current Creative Director of He has been published in a variety of publications for his written and styling work. Thom has been featured in, Weekend Weekly, Sydney Morning Herald, The Age, M Magazine, The Vine and Everguide to name just a few. Thom was also Ambassador for the City of Melbourne (2012) has styled for Melbourne Spring Fashion Week (2012) and his work has featured in Couturing and MX Magazine. He has also styled celebrities such as Delilah (Warner Music, supported Prince in tour), Nadia Coppolino and Silvana Lovin-Philoppousis.

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